Wiener, Lore Maria

Client newsletter promoting the spring fashion show: In Flight. Attendees are given a chance to win a helicopter picnic at the Lions. Wool jersey is highlighted as a year-round fabric and emphasis is put on exterior pockets. Also featured is a Carmen-inspired dress of cotton crepe.

Client newsletter featuring a range of styles including the menswear-inspired ensemble appearing on the cover to bare shoulders throughout the rest of this edition. Cut-outs on blouses are in season, as are Obi wrap belts. Customers are reminded to not iron crinkle-cotton.

Client newsletter focusing on pink this season. Suit jackets are relaxed and asymmetrical, and a menswear influence is also present. Fabrics of note are barathea wool and fibranne.

Client newsletter that is the first to include colour photographs. Organic forms appear in a scarf's details, a dress's neckline, and a pair of cufflinks. Also promoted is a LMW applique belt.

Client newsletter highlighting recent additions to LMW. Included are the addition of alpaca, asymmetrical designs, and combining patterns. Clients are introduced to an asymmetrical two-piece suit and an asymmetrical dress available in two lengths, an alpaca and wool blend coat, and the pairing of a polka dot blouse with a skirt featuring broad horizontal stripes.

Client newsletter primarily photographed on location near Granville Island, Vancouver due to the nautical-inspired garments. Included in this collection are loden coats and two-piece suits, and a belted two-piece dress. Readers are reminded of LMW's alteration policy.

Client newsletter advertising a range of styles for the coming season including a below-knee dress with matching reversible jacket, a belted dress buttoning up the back, and a flapper-inspired midi dress with four layers of fringe. There is no text beyond the names given to the garments.

Client newsletter promoting the key tenets of LMW's fashion philosophy: flexibility, quality, and luxury. Garments presented as embodiments are Windowpane (a collection of four coordinates), loden coats and suits, and silk raincoats. Clients are informed of the benefits of shopping at LMW in Kerrisdale versus downtown: fresh air, tree-lined streets, and free parking.

Client newsletter that briefly introduces three garments in addition to LMW's newest illustrator and sales associate, Bonnie Schmaus. Readers are informed that LMW was the first to carry FOGAL stockings in North America four years ago—an "eon" before US department stores. The Valentine's Day editorial takes clients around the globe from ancient Rome to contemporary Afghanistan and Iran, referencing both "he-goats" and hostages.

Client newsletter that features solely photographic images of ensembles; the only text that appears are the names of the pieces. Pleats, fringe, and shaggy fur accentuate belted jackets and midi skirts. The outdoor sculpture, Bird of Spring, by Abraham Etungat used as a background for a fashion shoot near the Vancouver Art Gallery.

Client newsletter imploring readers to adapt to technology by reframing it in terms they understand: software becomes synonymous with clothing. Loden is the focus of the season and appears as coats, skirts, and an ensemble comprised of a short jacket and knickers. The editorial page returns to discuss the challenges of business, whether it be the creation of fashion or pins.

Client newsletter that takes a view to the future via LMW's Spacewear collection. Fabrics offered are simple solids and designs more basic than previous collections, thus function over form dictates this season. The concluding editorial muses on various aspects of the future including the evolution of humans, fashion, and life, in general.

Client newsletter featuring leather suits with removeable liners for ease of cleaning. The liners are notable due to their fine seams, which enables them to be worn as blouses. Also presented are flannel coats, vintner-inspired maxi dresses, and "unique-to-LMW" lingerie. The editorial discusses upcoming trends including colour contrast within an ensemble, narrower silhouettes via draping versus slim cuts, and designs emphasizing the shoulder.

Client newsletter featuring striped outfits as alternatives to the typical printed fabrics seen during the summer. Outfits shown include sleeveless summer dresses and a T-shirt dress. Fabrics referenced are a washable knit and cotton. Black and white line drawings are used to illustrate the dresses designed to be remedies for "print delirum."

Client newsletter deemed the "travel issue." Casual coordinates such as knickers and parachute pants are displayed alongside more traditional LMW pieces: ruffled blouses and midi skirts. The closing editorial offers options to make airports more flyer-friendly in the event of severe flight delays.

Clien newsletter focusing on floral dresses in lightweight fabrics and a single solid two-piece dress in wool. This edition's editorial takes aim at an article from TIME magazine about the rise of "the computer society" and its potential threats to humankind. The final page is a collage of newspaper clippings discussing LMW, written by Johanne Leach, Stevie Mitchell, and Penny Rubin.

Client newsletter with holiday ensembles comprised of blouses and maxi skirts. Historical references include Lord Byron, the Renaissance, and costumes from China and Spain. Colour is used for the first time on ensembles, rather than as a background. The editorial continues the previous newsletter's topic of fashion as religion and the relationship between star designers and fashion followers.

Client newsletter featuring garments ranging from blouses with detachable ruffled collars to cashmere coats. Many of the pieces are named, e.g., Florentine, a reversible coat. The concluding editorial likens fashion designers to stars, and stardom to religion. LMW stands apart, however, in that there is a concerted effort to provide followers with options, rather than dictates.