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Client newsletter that takes a view to the future via LMW's Spacewear collection. Fabrics offered are simple solids and designs more basic than previous collections, thus function over form dictates this season. The concluding editorial muses…
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Client newsletter promoting imported loden coats and Italian knit sweaters. Only one piece is from LMW: a "soft shirt." Concluding this edition is an editorial on duties imposed by Canada Customs and the logic of the mechanisms in place.
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Client newsletter highlighting specially ordered fabric panels from Lontex of Paris, France, with the intention of creating custom garments. A rough sketch of an evening dress is provided to stimulate the senses. Page 2 features ready-to-wear…
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Client newsletter that briefly introduces three garments in addition to LMW's newest illustrator and sales associate, Bonnie Schmaus. Readers are informed that LMW was the first to carry FOGAL stockings in North America four years ago—an "…
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Client newsletter highlighting the coming season's most innovative designs including palazzo pants. Of note in this edition is the emphasis on unique fabrics such as water-resistant Taroni silk, ultasuede, Racine jersey, and Swiss cotton voile…
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Client newsletter imploring readers to adapt to technology by reframing it in terms they understand: software becomes synonymous with clothing. Loden is the focus of the season and appears as coats, skirts, and an ensemble comprised of a short…
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Client newsletter with holiday ensembles comprised of blouses and maxi skirts. Historical references include Lord Byron, the Renaissance, and costumes from China and Spain. Colour is used for the first time on ensembles, rather than as a background…
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Client newsletter covering fall fashions ranging from capes and coats to blouses and suits. Emphasis is put on garments that drape smoothly, resist creasing, and are versatile. An expansion into footwear is implied for the future while a pre-…
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Client newsletter promoting the key tenets of LMW's fashion philosophy: flexibility, quality, and luxury. Garments presented as embodiments are Windowpane (a collection of four coordinates), loden coats and suits, and silk raincoats. Clients…
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Client newsletter highlighting holiday wear. Included are an Andalusian cape with 'lips' via piping around a pocket's opening and a velvet suit shown with a cotton batiste blouse. Logo skirts are introduced, featuring either LMW or…
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Client newsletter featuring striped outfits as alternatives to the typical printed fabrics seen during the summer. Outfits shown include sleeveless summer dresses and a T-shirt dress. Fabrics referenced are a washable knit and cotton. Black and…
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Client newsletter featuring garments ranging from blouses with detachable ruffled collars to cashmere coats. Many of the pieces are named, e.g., Florentine, a reversible coat. The concluding editorial likens fashion designers to stars, and stardom…
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Clien newsletter focusing on floral dresses in lightweight fabrics and a single solid two-piece dress in wool. This edition's editorial takes aim at an article from TIME magazine about the rise of "the computer society" and its…
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Client newsletter detailing fall and winter staples such as sweaters and classic suits comprised of jackets, pants, and skirts. The editorial discusses challenges LMW faces in terms of manufacturing quality clothes for a fair price within Vancouver…
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Client newsletter featuring a two-piece dress, or skirt and blouse ensemble, in a polka dot pattern. Also shown are mix and match coordinates. The final two pages are identical to the February 1976 edition.
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Client newsletter deemed the "travel issue." Casual coordinates such as knickers and parachute pants are displayed alongside more traditional LMW pieces: ruffled blouses and midi skirts. The closing editorial offers options to make…
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Client newsletter focusing on a single dress that is illustrated: a sleeveless cotton cocktail dress featuring "crunchy" white lace and a mandarin collar.
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Client newsletter highlighting the Christmas season. A three-piece suit in velvet is detailed, dresses in assorted fabrics are promoted, and gift ideas ranging from rings to pants are provided via an illustrated Christmas tree. Concluding this…
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Client newsletter focusing on dandyism as it affects women's fashions. Silk and cashmere midi-length dresses and coats are featured. An inspired editorial closes the newsletter that delves into dramatist Bertolt Brecht's alienation effect…
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Client newsletter featuring leather suits with removeable liners for ease of cleaning. The liners are notable due to their fine seams, which enables them to be worn as blouses. Also presented are flannel coats, vintner-inspired maxi dresses, and…
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Client newsletter that introduces FOGAL stockings and the concept of "tone on tone" dressing in order to save time and money. Readers are given a glimpse into the backroom at LMW and its "cottage industry" nature of manufacturing…
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Client newsletter promoting a versatile suit inspired by Western wear in the form of a dark cotton collarless hip-length jacket and above-knee skirt. The suit is designed to accommodate both warm sweaters for cool days and light tops for warm days.…
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Client newsletter heralding the arrival of spring fashions including crease-resistant dresses and two-piece wool suits. A FOGAL stockings sale is also featured. This edition's closing editorial focuses on the challenges of writing advertising…
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Client newsletter that features a poem, Pied Beauty, by Gerard Manley Hopkins and promotes a Greta Garbo film festival at the Hyland Theatre in Vancouver. Wiener's fashions are briefly described as multi-coloured lawn dresses with full and not-…
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Client newsletter advertising assorted summer styles including "The Chameleon," a batik garment that functions as a dress, coat, or cover-up. Bright colours such as magenta and vivid green are promoted to clients as either accents or…