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Client newsletter that introduces FOGAL stockings and the concept of "tone on tone" dressing in order to save time and money. Readers are given a glimpse into the backroom at LMW and its "cottage industry" nature of manufacturing…
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Client newsletter featuring a range of fabrics and garments including a silk crepe de chine op art skirt, loden bomber jackets, and Swiss cotton raincoats. Details include pleats, welt pockets, and possibly appliqued diamonds.
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Client newsletter with holiday ensembles comprised of blouses and maxi skirts. Historical references include Lord Byron, the Renaissance, and costumes from China and Spain. Colour is used for the first time on ensembles, rather than as a background…
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Client newsletter imploring readers to adapt to technology by reframing it in terms they understand: software becomes synonymous with clothing. Loden is the focus of the season and appears as coats, skirts, and an ensemble comprised of a short…
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Client newsletter highlighting recent additions to LMW. Included are the addition of alpaca, asymmetrical designs, and combining patterns. Clients are introduced to an asymmetrical two-piece suit and an asymmetrical dress available in two lengths,…
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Client newsletter promoting spring styles. Included are sarong-style skirts, striped dresses with ruffled collars and sleeves, and pants of varying lengths. There is no text present other than the names given to the garments.
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Client newsletter photographed on location in London, England. Two-piece ensembles are featured, either sweaters paired with skirts or a jacket and skirt combo. Wool is the fabric of choice: Swiss wool challis and an Austrian wedding cloth wool.
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Client newsletter featuring striped outfits as alternatives to the typical printed fabrics seen during the summer. Outfits shown include sleeveless summer dresses and a T-shirt dress. Fabrics referenced are a washable knit and cotton. Black and…
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Client newsletter featuring a two-piece dress, or skirt and blouse ensemble, in a polka dot pattern. Also shown are mix and match coordinates. The final two pages are identical to the February 1976 edition.
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Clien newsletter focusing on floral dresses in lightweight fabrics and a single solid two-piece dress in wool. This edition's editorial takes aim at an article from TIME magazine about the rise of "the computer society" and its…
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Client newsletter deemed the "travel issue." Casual coordinates such as knickers and parachute pants are displayed alongside more traditional LMW pieces: ruffled blouses and midi skirts. The closing editorial offers options to make…
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Client newsletter detailing fall and winter staples such as sweaters and classic suits comprised of jackets, pants, and skirts. The editorial discusses challenges LMW faces in terms of manufacturing quality clothes for a fair price within Vancouver…
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Client newsletter that features solely photographic images of ensembles; the only text that appears are the names of the pieces. Pleats, fringe, and shaggy fur accentuate belted jackets and midi skirts. The outdoor sculpture, Bird of Spring, by…
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Client newsletter that is the first to include colour photographs. Organic forms appear in a scarf's details, a dress's neckline, and a pair of cufflinks. Also promoted is a LMW applique belt.
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Client newsletter covering fall fashions ranging from capes and coats to blouses and suits. Emphasis is put on garments that drape smoothly, resist creasing, and are versatile. An expansion into footwear is implied for the future while a pre-…
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Client newsletter highlighting holiday wear. Included are an Andalusian cape with 'lips' via piping around a pocket's opening and a velvet suit shown with a cotton batiste blouse. Logo skirts are introduced, featuring either LMW or…
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Client newsletter advertising a range of styles for the coming season including a below-knee dress with matching reversible jacket, a belted dress buttoning up the back, and a flapper-inspired midi dress with four layers of fringe. There is no text…
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Client newsletter featuring garments ranging from blouses with detachable ruffled collars to cashmere coats. Many of the pieces are named, e.g., Florentine, a reversible coat. The concluding editorial likens fashion designers to stars, and stardom…
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Client newsletter primarily photographed on location near Granville Island, Vancouver due to the nautical-inspired garments. Included in this collection are loden coats and two-piece suits, and a belted two-piece dress. Readers are reminded of LMW…
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Client newsletter highlighting the Christmas season. A three-piece suit in velvet is detailed, dresses in assorted fabrics are promoted, and gift ideas ranging from rings to pants are provided via an illustrated Christmas tree. Concluding this…
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Client newsletter concentrating on skirts including a tiered midi. All four skirts featured are constructed in either merino wool or wool jersey. Of note is a nautical theme, particularly a pea coat and skirt ensemble.
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Client newsletter focusing on dandyism as it affects women's fashions. Silk and cashmere midi-length dresses and coats are featured. An inspired editorial closes the newsletter that delves into dramatist Bertolt Brecht's alienation effect…
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Client newsletter promoting the key tenets of LMW's fashion philosophy: flexibility, quality, and luxury. Garments presented as embodiments are Windowpane (a collection of four coordinates), loden coats and suits, and silk raincoats. Clients…
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Client newsletter heralding the arrival of spring fashions including crease-resistant dresses and two-piece wool suits. A FOGAL stockings sale is also featured. This edition's closing editorial focuses on the challenges of writing advertising…
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Client newsletter that features a poem, Pied Beauty, by Gerard Manley Hopkins and promotes a Greta Garbo film festival at the Hyland Theatre in Vancouver. Wiener's fashions are briefly described as multi-coloured lawn dresses with full and not-…