Client newsletter that introduces FOGAL stockings and the concept of "tone on tone" dressing in order to save time and money. Readers are given a glimpse into the backroom at LMW and its "cottage industry" nature of manufacturing…

Client newsletter featuring a range of fabrics and garments including a silk crepe de chine op art skirt, loden bomber jackets, and Swiss cotton raincoats. Details include pleats, welt pockets, and possibly appliqued diamonds.

Client newsletter with holiday ensembles comprised of blouses and maxi skirts. Historical references include Lord Byron, the Renaissance, and costumes from China and Spain. Colour is used for the first time on ensembles, rather than as a background…

Client newsletter imploring readers to adapt to technology by reframing it in terms they understand: software becomes synonymous with clothing. Loden is the focus of the season and appears as coats, skirts, and an ensemble comprised of a short…

Client newsletter highlighting recent additions to LMW. Included are the addition of alpaca, asymmetrical designs, and combining patterns. Clients are introduced to an asymmetrical two-piece suit and an asymmetrical dress available in two lengths,…

Client newsletter promoting spring styles. Included are sarong-style skirts, striped dresses with ruffled collars and sleeves, and pants of varying lengths. There is no text present other than the names given to the garments.

Client newsletter photographed on location in London, England. Two-piece ensembles are featured, either sweaters paired with skirts or a jacket and skirt combo. Wool is the fabric of choice: Swiss wool challis and an Austrian wedding cloth wool.

Client newsletter featuring striped outfits as alternatives to the typical printed fabrics seen during the summer. Outfits shown include sleeveless summer dresses and a T-shirt dress. Fabrics referenced are a washable knit and cotton. Black and…

Client newsletter featuring a two-piece dress, or skirt and blouse ensemble, in a polka dot pattern. Also shown are mix and match coordinates. The final two pages are identical to the February 1976 edition.

Clien newsletter focusing on floral dresses in lightweight fabrics and a single solid two-piece dress in wool. This edition's editorial takes aim at an article from TIME magazine about the rise of "the computer society" and its…

Client newsletter deemed the "travel issue." Casual coordinates such as knickers and parachute pants are displayed alongside more traditional LMW pieces: ruffled blouses and midi skirts. The closing editorial offers options to make…

Client newsletter detailing fall and winter staples such as sweaters and classic suits comprised of jackets, pants, and skirts. The editorial discusses challenges LMW faces in terms of manufacturing quality clothes for a fair price within Vancouver…

Client newsletter promoting imported loden coats and Italian knit sweaters. Only one piece is from LMW: a "soft shirt." Concluding this edition is an editorial on duties imposed by Canada Customs and the logic of the mechanisms in place.

Client newsletter highlighting specially ordered fabric panels from Lontex of Paris, France, with the intention of creating custom garments. A rough sketch of an evening dress is provided to stimulate the senses. Page 2 features ready-to-wear…

Client newsletter that features solely photographic images of ensembles; the only text that appears are the names of the pieces. Pleats, fringe, and shaggy fur accentuate belted jackets and midi skirts. The outdoor sculpture, Bird of Spring, by…

Client newsletter that is the first to include colour photographs. Organic forms appear in a scarf's details, a dress's neckline, and a pair of cufflinks. Also promoted is a LMW applique belt.

Client newsletter covering fall fashions ranging from capes and coats to blouses and suits. Emphasis is put on garments that drape smoothly, resist creasing, and are versatile. An expansion into footwear is implied for the future while a pre-…

Client newsletter that takes a view to the future via LMW's Spacewear collection. Fabrics offered are simple solids and designs more basic than previous collections, thus function over form dictates this season. The concluding editorial muses…

Client newsletter that briefly introduces three garments in addition to LMW's newest illustrator and sales associate, Bonnie Schmaus. Readers are informed that LMW was the first to carry FOGAL stockings in North America four years ago—an "…

Client newsletter highlighting the coming season's most innovative designs including palazzo pants. Of note in this edition is the emphasis on unique fabrics such as water-resistant Taroni silk, ultasuede, Racine jersey, and Swiss cotton voile…

Client newsletter featuring leather suits with removeable liners for ease of cleaning. The liners are notable due to their fine seams, which enables them to be worn as blouses. Also presented are flannel coats, vintner-inspired maxi dresses, and…

Client newsletter highlighting holiday wear. Included are an Andalusian cape with 'lips' via piping around a pocket's opening and a velvet suit shown with a cotton batiste blouse. Logo skirts are introduced, featuring either LMW or…

Client newsletter advertising a range of styles for the coming season including a below-knee dress with matching reversible jacket, a belted dress buttoning up the back, and a flapper-inspired midi dress with four layers of fringe. There is no text…

Client newsletter featuring garments ranging from blouses with detachable ruffled collars to cashmere coats. Many of the pieces are named, e.g., Florentine, a reversible coat. The concluding editorial likens fashion designers to stars, and stardom…

Client newsletter primarily photographed on location near Granville Island, Vancouver due to the nautical-inspired garments. Included in this collection are loden coats and two-piece suits, and a belted two-piece dress. Readers are reminded of LMW…