Client newsletter focusing on LMW's spring fashion show with assorted poets quoted throughout, including Carl Sandburg and Leonard Cohen. New to the collection are collarless jackets with wide lapels that are paired with below-knee skirts. The…

Client newsletter advertising assorted summer styles including "The Chameleon," a batik garment that functions as a dress, coat, or cover-up. Bright colours such as magenta and vivid green are promoted to clients as either accents or…

Client newsletter promoting a versatile suit inspired by Western wear in the form of a dark cotton collarless hip-length jacket and above-knee skirt. The suit is designed to accommodate both warm sweaters for cool days and light tops for warm days.…

Client newsletter focusing on pink this season. Suit jackets are relaxed and asymmetrical, and a menswear influence is also present. Fabrics of note are barathea wool and fibranne.

Client newsletter featuring a range of styles including the menswear-inspired ensemble appearing on the cover to bare shoulders throughout the rest of this edition. Cut-outs on blouses are in season, as are Obi wrap belts. Customers are reminded to…

Client newsletter promoting the spring fashion show: In Flight. Attendees are given a chance to win a helicopter picnic at the Lions. Wool jersey is highlighted as a year-round fabric and emphasis is put on exterior pockets. Also featured is a…

Client newsletter primarily photographed on location near Granville Island, Vancouver due to the nautical-inspired garments. Included in this collection are loden coats and two-piece suits, and a belted two-piece dress. Readers are reminded of LMW…

Client newsletter highlighting recent additions to LMW. Included are the addition of alpaca, asymmetrical designs, and combining patterns. Clients are introduced to an asymmetrical two-piece suit and an asymmetrical dress available in two lengths,…

Client newsletter imploring readers to adapt to technology by reframing it in terms they understand: software becomes synonymous with clothing. Loden is the focus of the season and appears as coats, skirts, and an ensemble comprised of a short…

Client newsletter with holiday ensembles comprised of blouses and maxi skirts. Historical references include Lord Byron, the Renaissance, and costumes from China and Spain. Colour is used for the first time on ensembles, rather than as a background…

Client newsletter featuring a range of fabrics and garments including a silk crepe de chine op art skirt, loden bomber jackets, and Swiss cotton raincoats. Details include pleats, welt pockets, and possibly appliqued diamonds.

Client newsletter promoting spring styles. Included are sarong-style skirts, striped dresses with ruffled collars and sleeves, and pants of varying lengths. There is no text present other than the names given to the garments.

Client newsletter featuring striped outfits as alternatives to the typical printed fabrics seen during the summer. Outfits shown include sleeveless summer dresses and a T-shirt dress. Fabrics referenced are a washable knit and cotton. Black and…

Client newsletter advertising a range of styles for the coming season including a below-knee dress with matching reversible jacket, a belted dress buttoning up the back, and a flapper-inspired midi dress with four layers of fringe. There is no text…

Client newsletter featuring garments ranging from blouses with detachable ruffled collars to cashmere coats. Many of the pieces are named, e.g., Florentine, a reversible coat. The concluding editorial likens fashion designers to stars, and stardom…

Clien newsletter focusing on floral dresses in lightweight fabrics and a single solid two-piece dress in wool. This edition's editorial takes aim at an article from TIME magazine about the rise of "the computer society" and its…

Client newsletter detailing fall and winter staples such as sweaters and classic suits comprised of jackets, pants, and skirts. The editorial discusses challenges LMW faces in terms of manufacturing quality clothes for a fair price within Vancouver…

Client newsletter featuring a two-piece dress, or skirt and blouse ensemble, in a polka dot pattern. Also shown are mix and match coordinates. The final two pages are identical to the February 1976 edition.

Client newsletter deemed the "travel issue." Casual coordinates such as knickers and parachute pants are displayed alongside more traditional LMW pieces: ruffled blouses and midi skirts. The closing editorial offers options to make…

Client newsletter focusing on a single dress that is illustrated: a sleeveless cotton cocktail dress featuring "crunchy" white lace and a mandarin collar.

Client newsletter that introduces FOGAL stockings and the concept of "tone on tone" dressing in order to save time and money. Readers are given a glimpse into the backroom at LMW and its "cottage industry" nature of manufacturing…

Client newsletter with fashions inspired by France and to a lesser extent, Germany. Rare Calais lace has been transformed into an evening jacket while French floral lace takes the form of a sheer dress. Both garments rest above silk crepe de chine…

Client newsletter celebrating Expo 86. The clothes featured are LMW staples: loden coats, two-piece suits, and skirts in midi and maxi lengths. Also of note, a blouse constructed from Sea Island cotton, a fabric so rare only 5000 pounds of fibre is…

Client newsletter discussing batik, both its history and current pieces for sale; and various ensemble pieces (pants, skirts, blouses) in assorted patterns and fabrics. The batik pieces are imported, as are sweaters from Tirelli in Italy and…

Client newsletter heralding the arrival of spring fashions including crease-resistant dresses and two-piece wool suits. A FOGAL stockings sale is also featured. This edition's closing editorial focuses on the challenges of writing advertising…