j

Backed by assets of $3,000,000,000 and more than halfacentury Of financial success, over two thousand new bankers are ready to serve you across Canada.

Ee Fekete fenpieee te pale beabee gee cee aad oe eee ae

On June 4th, 1979, LAC, the largest and most successful Canadian-owned financial company in the field of industrial, commercial and consumer credit, becomes the Continental Bank of Canada, welcoming you in 140

branches from coast to coast.

Becoming a bank is a great opportunity for us to serve our thousands of '

current customers in new and better ways, and to offer the Canadian public the services of a new bank with innovative ideas and, at the same time, many years of experience in lending and money management.

OUR ROOTS: “Money in Action” Canadian success in trade, commerce and industry. —

Since the 1920's when IAC achieved its first great success pioneering the use of instalment credit in the automotive

industry, the company has expanded its services to many sectors of the Canadian

- economy, becoming a leader in the field of

industrial and commercial lending and leasing, mortgage, real estate and corpo- _tate financing.

Our halfa century of continued growth and the success stories of our customers who have relied on us, indicate that there is a need for a new Canadian bank with our particular qualities.

OUR APPROACH: Responsive - and responsible.

As a bank, we plan to be helpful and imaginative partners to people and com- panies who require money to realize sound and worthwhile objectives.

Our guiding principle is to offer innovative concepts, superior service and responsible money management systems to our borrowers and depositors.

OUR PLAN OF ACTION: Weare

in business to stimulate growth.

We actively seek the opportunity

to work with you.

Our bank will continue to draw much of its strength from the people and companies so well served by IAC in the past. -

We will also draw on our first-hand knowledge of a number of key business sectors and will be knocking on your door with ideas on how you can profit from our experience and know-how,

We are bankers in action.

We are starting the Continental Bank of Canada because we believe that in our country there is plenty of action for ambitious people who are willing to invest time, money and effort into achieving new

_ ideas.

OUR SERVICES: Specific services for specific customer needs,

Our branch network is designed for growth within the community and for . expansion across the country.

We are now open for business in two types of branches.

q

~ without change.

Our Select Service Branches offeryou . ‘aselection of lending and deposit services, .

while our Full Service Branches introduce you to the Continental Personal System, a new and exclusive banking

concept which combines state-of-the-art

computer technology with a high level of personal service.

SELECT SERVICE BRANCHES:

‘The initial emphasis is on your

business, personal and ~ mortgage loan requirements, Select Service Branches ofthe Continental Bank will continue to offer

you all LAC services. Existing arrarige- © ments between you and JAC continue

_ Select Service Branches offer you personal, business and mortgage loans as...

~ Well as leasing plans administered by IAC.

ments; - *

Plans are tailored to your: ve fates *

“Tf you ae interested it

- on savings, ask about our Continental

Term Deposits. © ;

. For your convenience, all services offered by our Select Service Branches: are posted right on the main door, ‘. 5 ;

FULL SERVICE BRANCHES: , Introducing the exclusive |. Continental Personal Banking System.

‘The Continental Personal © Banking System is designed .- to maximizethereturmn on. your savings, cut down on... unnecessary paperwork — and help you manage your - money more conveniently, easily and peony

- When you become a customer of 6 one of our Full Service Branches, we are able to offer you a comprehensive banking program built around your personal _ needs. This can include any one or any combination of: a Capital Savings Account offering you the unique benefit of daily interest; a Performance Account which offers you both Savings and .

" Chequing services with a combination of - daily interest plus monthly bonus interest. - - A Regular Chequing Account is also

available. in addition, the Continental Personal Banking System features an, optianal Personal Credit Reserve, providing automatic cheque protection, -- and a comprehensive monthly Customer Banking Report which records all your

- transactions on al] your accounts in one

ee Gear and convenient form.

“ One of the most impurtant elements _ é the Continghital Personal Banking =: ana your Customer Service Rep-

jantative who wilt aera Our pnd

banker,"

ca : Your Customer Service Representa- ae . tives specially trained to keap yeu thoroughly informed .. 4nd fully satisfied with - the bank's service. As of today, the Continental Bank of Canada _ is in business, ready to ‘serve you wherever you see our proud new symbol.