From the Mayans - to the PH factor

The | ancient. Mayan civilization some 300 years B.C. just loved the avocado. ‘The

.feult was both part of thelr staple diet and, at the same lime, abasic ingredient for beauty preparations,

The pulp of the frult, which is richin vitamins A, E, and B, as well:as several minerals in-

, cluding iron, was oflen mashed and ground with dyes and daubed on the face and hair to improve the appearance.

And Giltette of Canada is hoping thal Canadian women will come {o love the avocado, along with the apricot and green apple for basically the same reason, .

For these are the three fragrances of the company’s new Earth Born Natural pH Balance Shampoos, which’ will be adverlised by the campany slarting next Monday, November 25: Avocado for dry hair; Apricot for normal hair; and Green Apple for oily hair.

Apart from the fragrances, ux: shampeo line's difference lies in the fact that itis based on pH contral - a concept which is emerging from the professional ‘beauty trade, and which is now available ta the consumer.

In simple terms. what this ~

means is thal Earth Born helps maintain the natural acid balance of the hair and scalp. Skin and hair are slightly acid normally; soap and detergents are alkaline, The expression pH refers to this acid-alkaline relationship.

Earth Born, therefore, helps. reslore hair (to its normal,:

natural pH balance and helps avercome the damage which can be caused by alkaline shampoos, hair colours, per- manents, straighteners, and sun, wind and weather. Used

* regularly, it will help restore ary, dull or damaged hair to its original state.

1n. 1973, consumers spent $47.9 million onshampoos in Canada, and itis estimated that the

market will reach $53 million -

retail dollars in 1975, Students and young women in the 12-24 age bracket account for 47 per

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cent of tolal sales, women in the 25-34 age bracket represent 21 per cent,

A leading Canadian hair care specialist is adamant: “pH control shampoos should appeal to everyone, from. those peaple who shampoo once a week to

other who may shampoo every:

day. Actually, the more frequently a pH shampoo !s used, the better the results,

“Too frequent shampocing with the wrong formula can have long-lasing, damaging

* effects on the hair which are difficult to rectify.”

He adds that this danger can be overcome with pH control shampoo and that damaged hair ean often be restored ta its natural state within a month of regular use. . :

Other immediate benefits of Earth Born include its ability to remove calcium and other mineral deposits left by. tap water, thus allowing the natural gloss and colour’ of the hair to

shine through. It also produces -

minimum static, leaving the hair easier lo comb, free from snags and breakage and generally more manageable. These factors are critical for an overall well-groomed = ap- pearance required by today’s ‘women.

What is a normal pH level? As the human hair originates, it

has a normal level of from 4.0 to .

6.0 - mildly acidie - and any

davialion from this level,

particularly if it {s upward,

affects lustre, manageability, — splitting and breakage.

Most hair preparations on the market, such as colour, treatments, permanents, straighteners and shampoos, are alkaline and fall into the 7.0 te 10,0 range, with some going even. higher.. ‘The effect, therefore, is harmful rather than beneficial.

Earth Born is packaged in -

eight and (welve-aunee . plastic “bottles in a milk-bottle design which is expected to have considerable appeal ta women with an interest in the “back to nature” Lrend, The shape of the bottle allows it to be held more securely than other shampoo containers on the market, thereby avoiding unnecessary aceidents and spillage. .

The manufacturer’s

elghit-ounce size is §1.98, and for the twelve-ourice size, $2.49.

suggested retail price for the .

For Further Informa

PUZZLE

‘CROSSWORD . . : TODAY'S ANSWER 7 . envi ty ACROSS 39 Fortification $= [3/31 L0H} ed] 1 Mediocre . 40 City EJEIFIEIEI=] . § Entrances of OlG . 10 Journey Manasseh ‘li Fare DOWN # Talented 1 See — 13 Threatening 2 Telstar's ultimatum ath (2 wd.) 3 Eléquent 14 SL Lawrence = (hyph. wed.) (abbr.) § Unclose 9 Was of 24 South 15 Hobo (poet.) avail, old African 16 NZ, 5 Micro- ‘style 26 Salt parrot organism. 11 Plump water 1? Trample 6 Zoo 3§ Osseous 29 Unearthly (2 wis.) ~~. attraction = 19. Heads 30 Allude 19 Walden — =. Have 19 Level 32 Famous 20 Famed fan «8 @ Greek Quaker dancer big Ceres 35 Malay- aL The "mouth 23 Broke an Women” (4 was.) one's coin playwright § Perfume diet , 36 — legs 22 “Crackers” 24 With— ..- 1 Fy 3 6+ El 4 1 a 9, breath 1 nt 25 Bacchanal's cry ‘ es 13 26 Sonny — 27 "Fortune in {4 ! Hs 2 Eyes” 28 Sailor's 1 LB [Ey jacket 31 Work pe a unit 21 [23 4 32 Mohamme- » dan Bs 26 saint , 33 Kickof€™ 2 ee 29 [30 highstrung [a4 35 36 36 Breakers ‘$37 Ever-ablding [37 | EL {poet} 38 Pennsylvania |>9 + clty . Oxfam international

awarness fast

Oxfam in Western Canada is again organizing a region-wide “international awareness fast’’ tooceur just before Christmas. On Thursday, December 9, 1974 all Eastern Canadians ‘will be asked to give up at least their evening meal and send the money saved to Oxfam. The money raised will be used to purchase Western Canadian agricultural products for famine relief in the eastern slates of India.

According to Grant Rowan, Oxfam Western Regional Director in Winnipeg, the campaign hopes to collect over $200,000. ‘The fast is designed to promote awareness of the

fact that millions of people *

+

’ .

around the’ world go hungry every day.. Il seems ap- propriate that at Christmas time we should share ‘some af

aur agricultural wealth with -

people who are less furtunate. - Monies donated will be used to buy Western Canadian food

products and ship them to the

food-short, eastern states of Co

pecple may be at ritk of

starvation.” ; Donallons may be sent to

Oxfam at Box 12,000 in Van-

—couver, Victoria, Calgary,

Edmonton, Regina, Saskatoon or Winnipeg. ° Whatever Some people take happiness

wherever they go; others cause it whenever they £0.

ATTENTION

Wiionists And Friends Of Labour! or | ' The Sandman Motor Hotel

Currently under construction at 4824 West Highway 16, 7 Terrace,’ B.C. is being built with Non-Union labour.

‘The B.C, & Yukon Territory Building and Construction Trades Counc il has declared’ this project unfair, . _ Also declared unfair are all-other “SANDMAN” | establishments

in the province, whether under construction or in operation.

‘THE KITIMAT, TERRACE AND DISTRICT LABOUR COUNCIL ' 1§ SUPPORTING THESE UNFAIR DECLARATIONS.

tion Call The B.C. & ¥.K. Building Trades Gouncil At: 437-9866 (Vancouver) or c/o 636-4747 (Terrace)

ee es ee Se

vin time for choosing and ving gifts is upon us once again. We ail will be giving childrens gifts. Everyone knows a child ‘be it- brother, sister, niece, nephew, grand- child or our own children. With all the childrens gifts bought we still haven't learned how to shop

wisely for childrens toys.

When buying toys stick to simple ones that will be played with at the same time as they are educating the child. An

* elaborate toy is likely Lo wind up lying around especially if it Is for a very small child.

It ig wiser lo stick to simple washable dolls and the like unless you positively know the parent will approve of the gift. Some parent's would rather not allow their children to play with loy guns and elaborate chemistsy sets. A parent ts the best judge of whether a child is responsible enough for this sort of loy. When in doubt ask.

i the child has a hobby you could add a few articles to his collection, or buy a few supplies toward his hobby. If you nalice that the child particularly likes’ something you have and it. would be a wise gift either give‘ to him or get him one like it, An Inexpensive gift or ne thal costs nothing will be ap-

_ preciated if it is something th

cad

' child really wants. .

When buying or making gifts for very small children always be sure thal it has no sharp

~~

The Jay Era to 2,000 AD.

MEWS OF EARTH, ENVIRONMENT, ENERGY | -

ENERGY ISTHE CAPACITY JO 00 WORK, JUSTAS OUR BODIES MUST BE FED FUEL INTHE FORM OF F0OD-WHICH IS BURNED To CREATE ENFRSY ~5O MUST MACHINES BE FeP FUEL. OR POWER IN ORDER 10 PERFORM WORK.

WE TAKE BE ER|BOTTLES.

ACGEVE Pop sop

Wa.m.-6p.m,. Fri, till ,,

STOCK UP FOR XMAS...

edges or loose parts tha injure a child or that could be removed and swallowed. If the toy is fora child who is teething remember thal it will likely’ windup in the child's mouth. Be

twill’

unleaded _ When

clothing children are messy by nature,

‘buying articles of

remember that clothing

that will not easily catch fire.

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