THE WESTERN CANADIAN LUMBER WORKER ie

GENERAL OPINION of the delegates attendi

it was well worthwhile and showed them the importance of getting their story ac to the newspapers, radio and tv through proper n 4 5 Rees

THEME OF SEMINAR

\

"TELL THE PEOPLE"

Still greater distortion of trade union purposes may be expected unless trade unions improve communications with (1) their members and (2) the public.

This was the conclusion reached by members of the Northern Vancouver Island Labour Councils who assem- bled in the Parksville Island Hall Inn, June 1, for a one- day seminar on public rela- tions.

Discussion periods with Ray Haynes, Secretary, B.C. Fed- eration of Labour and Walter Behn, Alberni Labour Coun- cil as co-chairmen, dealt with union objectives in public re- lations, uses of press, radio and TV and techniques in preparation of releases, bul- letins and leaflets by Local Unions.

A panel including Bill Hut- ton, news director Radio Sta- tion CKWX, Jurgen Hesse, Editor Labour Statesman, Grant MacNeil and Clayton Perry, public relations de- partment, IWA, opened discussion on the basic re- quirements in the uses of all available media. Emphasis ‘was placed on the steps neces- sary to counter employer-in- spired propaganda calculated to arouse prejudice against

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trade unionism especially dur- ing negotiations.

Winner of a contest in the preparation of press releases was L. W. Sailor, Local 727, C.U.P.E., who was awarded a prize by the B.C. Federation of Labour — a “mystery pack- age,” the contents of which he promptly shared with thirsty fellow-students.

Trade unionists in attend- ance expressed satisfaction with the course and suggested more frequent sessions on union public relations for Lo- cal Union officers and staff members.

The second day of the semi-

nar heard John Fryer, Re- search Director, CLC, on the

Carter report and Wally Ross, NDP Provincial Campaign Manager on election campaign issues.

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ng the Public Relations Seminar was that

ews releases.

EARL FOXCROFT (right) ist vice-president of Local 1-85, attended the Public Relations Seminar for his Local Union and played a leading role in the general discussions.

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IWA REGIONAL DIRECTOR of education Grant MacNeil is shown discussing the purposes and objectives of union public relations during the Public Relations Seminar spon- sored by the Northern Vancouver Island Labour Councils June 1-2, in Parksville, Vancouver Island. Seated at head table are left, Walter Behn, president of the Alberni and District Labour Council, who chaired the Seminar; Ray Haynes, Secretary-treasurer of the B.C. Federation of Labour; moderator, and Bill Hutton, CKWX, who spoke on the impact of radio and TV news releases.

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