Spring and Summer Catalogue 1942: No. 153

Consumer products available via mail order from an independently owned retailer based in Vancouver, Canada. Hemlines are notably shorter compared to previous years, particularly on day dresses, which now hit at just below the knee. Blouses are more feminine and feature frills and balloon-like sleeves. Twinsets are plentiful, and both squirrel and French seal skins can be found in fur jackets. Pumps make an appearance alongside Cuban heels. One-piece swimsuits feature bust support, zippers, and panties beneath mid-thigh length skirts. Highlights from menswear include Sanforized fabrics designed for durability due to their tightened fabric weave and moleskin fabric work shirts. Workwear ranges from prospector breeches to painters' high-back overalls. Pyjamas are striped and suits are both single and double-breasted. Childrenswear features eiderdown kimonas for babies and toddlers, reversible coats for girls, and doeskin shirts for boys. Crepe-soled shoes are available for both genders and all ages. Fabrics found throughout the catalogue include suede taffeta, Swiss organdie, English suiting, and angelskin hubatai for lingerie. Also included are five pages dedicated to photography supplies, jewellery, Easter chocolates, unpainted furniture, convertible sofas, ""playthings"" (a.k.a. toys) for children, and decidedly contemporary floor tile patterns. Customers are encouraged to visit the in-store beauty salon when next in town. World War II's presence is made known via the sale of Canadian military badges and ribbons, stock shortages and price fluctuations, and more formal and grand weddings featuring a "military touch."