_¢ Power Smart Advenising Supplement

Power Smart has big impact on energy scene

Power Smart, one of the world’s
leading electric utility energy effi-
ciency programs, is having a major
impact on the Canadian energy
scene.

Developed at a cost of $15
million by B.C. Hydro and
launched over two and a half years
ago, it’s changing purchasing
habits and the energy ethics of
Canadians right across the country.

There are now 13 major Cana-
dian electric utilities using the
programs.

Czechoslovakia has also joined
PSI. Five major energy agencies
adopted the programs there, fol-
lowing visits to the country by PSI
officials.

In B.C., Power Smart has been a
driving force in the electrical
goods marketplace.

Before its advent, the market for

Correcting
moisture
problems

in the home

If you observe more than a
slight condensation on your win-
dows, you need to take steps to
reduce moisture and increase ven-
tilation.

That means first reducing pro-

duction_of moisture. Avoid hang- --

ing wet laundry indoors. Don’t
store or dry wood ‘indoors. Discon-
nect humidifiers. Don’t leave lids
off cooking pots. Keep the base-

ment dry by putting 1 in a moisture ©
fixin

EAS

barrier and

~ Next ea indoor sine warm
to prevent condensation. Install
deuble or triple-glazed windows
and ensure walls and ceilings are
insulated. a aS

compact fluorescent lights, which
use 70-80 per cent less energy
than incandescent lights of the
same brightness, was virtually
non-existent.

Of all the refrigerator models for
sale in B.C. prior to Power Smart,
only a very small number were
actually energy efficient by Power
Smart standards.

“The picture’s changed
entirely,” says Janet Benjamin,
PSI’s director of marketing.

“Now 80 per cent of new fridge
sales are for Power Smart models
and the market for compact fluor-
escents has sky-rocketed.”

Since the start of Power Smart,
fridge rebates have been further
adjusted to focus on the top ten per
cent of energy-efficient models
and lowered for the mid range ones
to encourage movement towards
the top end.

“We're in the business of not
only changing people’s ethical
considerations when it comes to
buying Power Smart products, we
are also in the business of working
with major North American man-
ufacturers to encourage them to
provide energy efficient prod-
ucts,” stated Benjamin.

Recent examples include three
major Christmas light manufactur-
ers. Noma and Alderbrook of
Ontario, and Universal of Quebec,
have put the Power Smart Iogo on
their packaging.

“One firm in Surrey, has devel-
oped a compact fluorescent light
in the People’s Republic of China
for retailing in North America.

“It ll be selling for around $10 -

— about half the usual price for
similar products. Given the attrac-
tive rebates some PS] members

_ typically offer on these Products, :
‘the custoniers are the big win-

ners,” said Benjamin.

One of PSI’s roles is to make the
25 programs developed by Hydro,
available to its members.

“Not all programs involve peo-

ple being encouraged to buy some-
thing energy efficient. We have
one that gives away kits for homes
with electric hot water heating. It
includes a low-flow showerhead
and an insulating blanket for the
hot water tank,” said Benjamin.

“Low-flow showerheads are, in
most cases, utterly simple to fit.
Theyre cheap for us to give away
and give immediate energy sav-
ings. They reduce shower flow by
about half and yet the user still
gets a good shower.”

At the other end of the scale,
Power Smart is encouraging indus-
try to use high-efficiency electrical
motors which consume enormous
amounts of energy.

“Power Smart industrial electric
motors offer tremendous energy
savings.

“Something like 40 per cent of
all high-efficiency motor sales in
B.C. are now in this category. Our
program has even caught the atten-
tion of a major U.S. manufac-
turer,” said Benjamin.

Baldor Electric of Fort Smith,
Arkansas, recently signed up to be
able to put the Power Smart logo
on its high efficiency electric mot-
ors which sell in Canada.

The company was rated the
“leading” industrial electric
motor manufacturer in a poll of
industry magazines.

“Having Baldor on board lends
a great deal of credibility to PSI in
its dealing south of the border,”

Benjamin says “you have to
look at the big picture’? when
considering the overall impact of
an energy conservation movement.

PSI’s Canadian membership
includes: B.C. Hydro, New Brun-
swick Power, Manitoba Hydro,

Saskatchewan Power, “Maritime
Electric, Newfoundland Power,

Nova Scotia Power, TransAlta Util-
ities, West Kootenay Power Yukon
Energy, Yukon Electric, Alberta
Power and Northland Utilities

(NWT).

TheReview

Wednesday, October 16,1991 — A23

ae

Twenty-two Victoria area restau-
rants are offering romantic candle
light specials this month as their
contribution to B.C. Hydro’s
Power Smart program.

The Restaurant and Food Ser-
vices Association of B.C. is urging
British Columbians to use energy
wisely during October and to take
advantage of the candle light spe-
cials as symbolic support for
energy conservation.

“This is a case in which rom-
ance and idealism go snugly hand-
in-hand,” said George Acs, presi-
dent of the association.

“There is something inexplica-
bly romantic about dining by can-
dle light and: what better way is
there to celebrate energy conserva-

tion than to switch off the lights

and let the soft glow of candles
illuminate your dining partner and
a sumptuous meal.”

“I’m hoping that thousands of

JUMPING FOR JOY is B.C. Pavilion Corporation’s president
John Sutherland deft) and B.C. Hydro’s Power Smart
manager Bob Crockett on the B.C. Place roof after an
energy-saving agreement was realized.

Greater Victoria restaurants offer
Power Smart candle light specials

British Columbians will do their
part and dine by candle light
during October as a symbolic act
of energy conservation,” said
Suzanne Sjostrand, the Hydro
marketing representative who pro-
moted the event.

Restaurants offering candle light
specials on the Peninsula are: Cafe
Mozart and The Latch Restaurant.
In Greater Victoria, restaurnts
include Boston Pizza, Bowman’s
Spare Rib House, Cafe Mexico,
Captain’s Palace, Chantecler Res-
taurant, The Chef’s Comer, Chi-
nese Village Restaurant, Classical
Pig Cafe, Earl’s Restaurant, Fud-
drucker’s, Holyrood House, Jags
Restaurant, Louie Louie’s Diner:
Manhatten Grill, Oak Bay Marina
Restaurant, Parrot House Restau-
rant, Princess Mary Restaurant,
Villages Restaurant, White Spot
Restaurant and the Wild Rover
Restaurant.

Smart.

$40 rebate

(Offer valid until December 31, 1991).

*Rebates apply to Canadian purchases only.

get a $40 rebate, and there are super energy-efficient models with a super rebate of $65. Be sure to ask your salesperson to show
you the qualifying Power Smart models. Complete lists also available from your salesperson or local Hydro office. You will also
receive our special Power Smart rebate form. Fill it out and send it in with proof of purchase. Your rebate will be on its way.

And because your new fridge is Power Smart, you also get on-going energy savings. So you save now...and you save later.

Behydro

Smarter.

365 rebate

(Offer valid until March 31, 1992).

There are now more than 200 Power Smart energy-efficient refrigerators for you to choose from. And to help you decide, Hydro is offering significant

cash rebates* When you're shopping for a new fridge, just look for the Power Smart sticker. There are energy-efficient models for which you can