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# Power Smart Advertising Supplement

Everyone's
adopiing
Power Smart

The adoption of Power Smart by
15 electric utility companies
across Canada is a measure of the
success of B.C. Hydro’s energy
Savings programs.

Big electric utilities are gener-
ally “the only game in town” in
their service areas, and they like to
do things in their own way.

So Hydro, confident it was onto
something exceptional when
Power Smart was set up in 1989,
was pleased to find other utilities
willing to buy in to its energy-
savings ideas.

So strong was the interest that a
whole new industry has been
created. In 1990 Power Smart Inc.
(PSI) was formed as a subsidiary
of B.C. Hydro.

PSI licenses the complete Power
Smart package to other utilities
and provides consulting expertise
on how to tailor the programs to
their own markets.

Arthur Geikie, president of PSI,
Said there is no question that
Power Smart is becoming widely
known and “very highly thought
of” internationally. A number of
US. utilities are interested in
becoming members.

The most recent Canadian utili-
ties to join PSI were Winnipeg
Hydro, City of Calgary Electric,
and New Brunswick Power.

PSI is working on a series of
training programs for utilities in

TheReview Wednesday, October 16,1991 — A25

Nanaimo challenges Dartmouth to save energy

The cities of Nanaimo and Dart-
mouth, N.S., are competing in a
Power Smart Challenge over a two
week period ending tomorrow.

Mayor Joy Leach of Nanaimo
issued the challenge, which was
taken up by her counterpart in
Dartmouth, to determine which
community can achieve the largest
energy Savings. City hall staffs
also will be tested on their energy
awareness.

The challenge is one of the
highlights of Power Smart October
which is being observed through-
out B.C. and in a number of
jurisdictions across Canada.

It will culminate in the observ-
ance of Power Smart Night, Thurs-
day, when consumers across Can-
ada will be asked to tum off all

cess when it was held in B.C. last
year,’ Geikie said. “ Awareness of

B.C. population was 76 per cent,
with just over 50 per cent actual
participation.”

“Given that Power Smart pro-
grams are now in nine provinces
and territories, we consider this an
opportunity to create an intense
awareness of energy efficiency on
a national scale.”

Other cross-country challenges

will match energy-savings of the

Pacific Biological Station at
Departure Bay and the Bedford
Oceanographic Institute in: Nova
Scotia; and CHUB Radio in Nan-
aimo and radio station CFDR in
Dartmouth.

Within B.C. there are energy
saving challenges between Vic-
toria and Saanich, and Prince
George and Kamloops. The results
will be announced Friday.

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AN D EVERY HOME SHOULD HAVE A LITTLE BUTLER IN IT
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