Business

TheReview Wednesday, February 20,1991 — A19

“Export seminar can help businesses
expand into new and exciting markets

Peninsula business people who
want to develop marketing skills
for exporting goods and services
are invited to four B.C. govern-
ment-sponsored seminars on the
subject.

Peninsula Chamber of Com-
merce manager Marilyn Lee said
the meetings, run by the B.C. Trade
Development Corporation, make
an excellent package.

The Chamber of Commerce is
encouraging members and other
business people to attend, Lee
said.

Invaluable lessons can be

learned in the space of a few hours
to help boost business abroad, she
said.

“Tt’s an excellent opportunity
for business people to get all the
information in a concise format,”
she said.

All four of the remaining lec-
tures in the five-part series will be
held at the Royal Oak Inn in
Saanich at a cost of $25 per
session.

Next up is a lecture on finding
the right representative and distri-
bution channels, which is slated

for Friday.

Entitled Pricing for Export, the
third lecture will focus on the
terms a business may quote and
letters of credit, March 8.

On March 22 the seminar will
be about export documentation
and moving a firm’s goods.

The final session will discuss
trade shows and promotion, April
12.

All the meetings will run from 8
a.m. to 10:30 a.m. To book tickets,
call the Peninsula Chamber of
Commerce office at 656-3616.

a a
| Peninsula farmers need more support

Central Saanich farmers will
suffer financial ruin unless both

the provincial government and the ~

consumer show them more sup-
port.

That was the message given to
council by a somber group of
farmers at a special meeting to
discuss ways of helping the farm-
ing community, Wednesday.

Mayor Ted Jones told about 75
people at the Brentwood Cultural
Centre that area farmers’ liveli-
hooda are in jeopardy and they
have to fight back.

He said they should “immedi-
ately” set up a vocal lobbying
group to let government and
Peninsula grocery shoppers know
about their grim plight.

“You as a group_and the resi-
dents of Central Saanich have to
go out and do something,” he said.

“You have to be prepared to
push politically and to garner sup-
Sport. 7 23a

If they don’t start lobbying soon,
farmers might as well subdivide
‘their land and sell it off for future
development, Jones said.

Vern Michell, who owns and
operates Michell Farms with his
two brothers, said farmers on the
Peninsula face “financial ruin.”

“My opinion is that agriculture
in Central Saanich is at the lowest
ebb in history,” he said.

His business is suffering
because he is no longer allowed to
grow potatoes, which used to be
the mainstay of his family’s busi-
ness, he said.

Also, cheap imported produce

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from the United States is undercut-
ting Central Saanich farmers’
business, farmers told council.

Both wholesalers and consum-
ers are opting for cheaper farming
goods from the United States pro-
duce, they said. Z

Even “special interest groups”
who want to preserve Central Saa-
nich farmland are not helping out
by buying locally-grown produce,
Michell said.

In 1990 about 50 per cent of his
farm’s harvested parsnips ended
up in the dump because he
couldn’t find a market for them
due to the cheaper imports.

“It’s a bloody disgrace that
we're sitting back and letting this
happen,” he said.

About 80 per cent of the pro-
duce sold on the Peninsula last

year was imported, Michell said.

The B.C. government should
give farmers tariff protections
against the United States’ practice
of using B.C. as a “dumping
ground” for produce it can’t sell
domestically, one farmer said.

In some case, American produce
is sold in B.C. at even cheaper
prices that south of the border and
Peninsula farmers can’t hope to
compete with that, he added.

“The politicians have to stand
behind us and give use some
border controls if they want us to
be self-sufficient in food,” he
Said.

Peninsula producers can’t even
‘sell directly to the supermarkets
because government regulations
don’t allow direct marketing, Ste-
ven Jack said.

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RRSP:

Wed. Feb. 27
Thurs. Feb. 28
Fri. Mar. 1

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The deadline for 1990
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March 1st, 1991.
We will be open for
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9:30 am - 7 pm
9:30 am - 7pm
9:30 am - 7pm

Sidney Branch
Telephone: 656-1170

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SAANICH PENINSULA
CHAMBER OF COMMERCE

GENERAL MEETING

12 NOON
Thursday, Feb. 21st.
Club Images, Airport Travelodge
$8.50 per person GST included
Phone 656-3616 for tickets 4

General Public Welcome

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