Page M2 April 11, 1990. This Week

LOOK OUT!

A GOOD
NEWSPAPER

AD

WILL AIT YOU ©
RIGHT SMACK
BETWEEN |

A good newspaper ad is an
awesome thing. It will jump off the
page and grab. you.

Tt will pique your interest and
draw you in.

Then, once you're in its grip, it
will provide needed information.
You can even save it.

Right now, your attention is
focused on this ad and the points it
makes about newspaper
advertising.

But we could just as easily be
selling cars or combread mix.

Or your company’s products
and services.

When people tum to their paper,
they tum there with interest.
Which means that’s where your
advertising message needs to be.

With all the choices available,
it’s difficult deciding how best to
advertise your business.

But everything becomes a little
simpler when you remember one
tule.