: Iles an advertisement for adver-
tisements.

This newspaper ad will tell you
how effective newspaper ads can be
for your business.

At this very moment, you’re
reading and enjoying while you get
information and entertainment. Your
concentration and attention are
focused on this ad.

And this ad alone.

That concentration, very simply, is
the power of newspaper.

Radio and television wish they
could command that kind of
attention from their listeners. But,
too many times, radio and television
commercials become little more than
background noise.

When people turn to their paper,
they turn there with interest. Which
means that’s where your advertising
message needs to be.

With all the choices available, it’s
difficult deciding how best to adver-
tise your business.

But everything becomes a little
simpler when you remember one
rule.