Page M2 March 21, 1990. This Week

TRY READING °
THIS AD WITH .
A BAG OF

GROCERIES &
A KID IN YOUR
“ARMS.

here are good times to sell.

And there are bad times to sell.

The best time to sell is when a
person is ready to buy.

And when a person is ready to buy
‘they turn to their newspaper.

Not their mailbox.

Too many times, advertising mail
‘comes at exactly the wrong time,
mixed among your important daily
mail.

Perhaps that explains why three
times as many people would prefer to
receive their advertising information
in their newspaper.

Some readers devour and digest
every morsel of information froma
paper.

Others scan and browse.

But every reader shares a common
curiosity about people, places, facts,
figures. ;

And prices.

People turn to their newspaper for
the latest price info, and they turn
there with interest. Which means
that’s where your advertising
message needs to be.

With all the choices available, it’s
difficult deciding how best to
advertise your business.

But everything becomes a little
simpler when you remember one
rule.