This Week March 14, 1990. Page MS FUTURE WATCH t is just 470 miles south (or 750 km) as the snow goose flies, from the southern boundary of British Columbia to the California border. A similar distance east from our B.C/ Alberta soundary puts one in Fortuna, Saskatchewan. Heading south puts us in contact with the tenth argest “country” on the planet. A $600 billion (U.S.) 1989 marketplace estimated to grow to a population — f 33 million by the year 2000. Go east and you find nly two million people in the provinces of Saskat- -+hewan and Manitoba with much lower purchasing swer. Has our nationalism of the past and our >-ast/west political orientation led us into an econom- ¢ cul-de-sac that has to change tors, seem still at depression fire-sale levels. In keeping with their status as the tenth largest economic entity, California maintains business offie- es in Tokyo, London and Mexico. They plan to open others shortly in the European Economic Community and in Asia. But what may pay off even more is their awareness of just what makes the new world economy tick — their understanding of how today, technology names the game and lays out the new rules. In California they have just established the Office of Competitive Technology. Its mandate is to monitor the world’s research and bring these discoveries to Tax exempt financing is provided by the California Pollution Control Financing Authority for companies involved in pollution-control projects. Additional financing is provided under their Enterprise Zone Loan program for companies in food-processing, manufacturing and distribution businesses. Tax- exempt industrial-development revenue bonds can be used by cities and counties to provide businesses with funding at réduced interest rates. For those developing new technologies, loans be- tween $100,000 and $350,000 are available to finance fixed assets or working capital. This is provided under the California Innovation Development Loan Program to encourage progress n the coming decade? I say yes”. California is now creating 150,000 new jobs each year. Many in the sunrise communi- sations, entertainment and 1ew-science industries. Due to heir strategic location linking Drlomorrow- By FRANK OGDEN in new technologies. Other loan programs provide guaran- tees to banks and other finan- cial institutions that loan to small business and agricultur- al Gineluding biotech agricul- ture) firms. Another dozen J.S. markets to the Pacific, another $100 billion worth of trade flows each year, hrough their seaports and airports en route to Asia. Already 2,300 foreign-owned firms, employing a ird of a million Californians have seen the light md established offices there. Leading such investors are the Canadians, Japanese and British. Canadian real estate companies, already in Cali- ‘ormia, see the two-acre lot prices of between $7 and 510 million in Beverly Hills or Belair, moving faster shan similar lots along Toronto's Bridle Path area that recently sold to upscale eastern peasants for $3.5 million). Present Vancouver land prices, in somparison, especially to worldly-wise foreign inves market by “forced-draft” development. Today's great- est value lies not so much in inventing or discovering new concepts, products and services as in implement- ing their use before the rest of the world understands how such developments will change the way we think and work. The slogan of the Industrial age was “get in on the ground floor.” Today that is much too late. Now you have to “get in on the excavation.” Unlike many other regions of America, California ‘offers a well-educated workforce. About 190,000 students graduate each year from California post- secondary colleges, 15 per cent of all U.S. graduates. business easier in California. In‘ Canada we travel eastward many times the distance to California before we approach the Ontar- io market which is less than one-third the size of one much closer, much wealthier and much warmer. Ina globalized society those that restrict their thinking and movements due to political or emotional consid- _ erations will fail to achieve the greater levels of wealth and satisfaction now becoming available in the communications age. More information: Director, State of California, Department of Commerce, 1121 “L’ St., Sacremento, California 95814. Tel. 916/ 322-3962. Fax: 916/ 324- 8394. 9°. Grand Opening we a0? aT Til LEGAL ates PERSONAL INJURY? If you are oe “0 S in an accident involving personal wor? pecials ACT [ 0 Ie injury, seek professional advice SMART BEFORE you see the ICBC : adjuster. 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