P... up a newspaper and rest
assured that you're going to find just
‘about anything. |

That’s the nature, and the power,
of newspaper.

When you're ready for answers,
the newspaper is ready to provide
them.

In large amounts.

And in one neat package of infor-
mation, entertainment, and advertise-
ments.

People prefer to get their price info
in the newspaper three-to-one over
direct mail.

They trust newspaper and rely on
if.

When people turn to their paper,
they turn there with interest. Which
means that’s where your advertising
message needs to be.

With all the choices available, it’s
difficult deciding how best to
advertise your business.

But everything becomes a little
Suupler when you remember one
rule.