~ HONEST, MORE
FOLKS FEEL
THAT NEWSPAPER -
IS THE MOST
BELIEVEABLE —
MEDIUM

people feel newspaper is the most
believable medium.

Not television.

Not radio.

Not magazines.

But why?

It’s probably because we know that
a newspaper lays it all out in black &
white.

Right in front of you.

The places, the people, and the
prices.

The offers, the promises and the
claims.

It’s all there to read, think about,
and keep. And that goes for the
advertisements, too.

r)

-When people turn to their paper,
they turn there with interest. Which
means that’s where your advertising
message needs to be.

With all the choices available, it’s
difficult deciding how best to
advertise your business.

But everything becomes a little
simpler when you remember one
rule.