From front

Real animal risk makes bear |

A6 - The Terrace Standard, Wednesday, October 1, 2003

a mascot longshot — expert

But it’s the consumer-friendly
mascot that fetches the big bucks.
“We're talking about a very sig-
nificant amount of money.”

The problem for the Kermode |
becoming the mascot, Howard
said, is that Olympic organizers
usually steer clear of mascots that
are real, live animals or based
directly on them.

It's too easy for public relations
disaster to strike — they can die,
get shot by poachers or eat a tour-
ist a month before the Games.

“With living creatures there's
always the fear something will
happen to them,” he said. “Real
animals are seldom, if ever, used.
So the field has been dominated
by imaginary characters.”

The ultimate Olympic mascot
was probably the Schmoo — a
white blob similar to Casper the
ghost, he says,

“The temptation will be to go
with some completely imaginary
and fictitious character with no
connection to anything real.”

Howard said it’s still possible ’a
fictitional character based on the
white bear could become the
mascot, but the connection — and
value to the region ~ might be
mare distant.

While the mascot is where the
meney is, its costume and media
treatment might also leave fans of
a real animal disappointed.

“J can imagine a scenario
where someone emotionally in-

4

volved might find it demeaning,”
Howard said. “They might well
have a day where they say
‘We've turned the whole thing
into a farce,””

“The temptation will
be to go with some
completely imaginary
and fictitious character
with no connection to
anything real.”

The success of the mascot in
terms of dollars generated de-
pends less on the actual choice
than on the ability of companies
to be associated with the Olympic

ideal and imagery.

The emblem might be a mure
achievable goal for Kermode
backers, Howard said, adding the
bear would bring the political
benefit of helping include the in-
terior.

“It's magnificent, it’s indige-
nous to the area — which is a huge
plus,” he said. “I think it’s a very
interesting idea and deserves very
thorough investigation.”

As for talk of a plush toy fac-
tory producing Kermode bears in
the northwest, Howard says that’s
unlikely.

“The plush toys will be pro-
duced in Beijing or Seoul — which

is where all plush toys are,

produced.”

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Marmot, antelope, tiger all vie for mascot

By JEFF NAGEL
‘IS IT Tiger or Monkey
King for Beijing 20087"

So reads a breathless
headline from the People's
Daily in China, where an-
other battle is underway
between rival groups to get
their favourite animal
named Olympic mascot.

There the frontrunners
include the endangered
South China tiger, being
advanced by promoters in
a southern province. In
northwest Quinhai pro-
vince, a nature preserve
leads the campaign for the
Tibetan antelope.

It’s all further evidence,
for campaigners back here
in B.C,, that a rare crea-
lure as the symbol for 2010
is not ‘a stretch.

Kermode bear boosters
spent last week pitching
the white bear to hundreds

of passers-by from a booth
at the Union of B.C. Muni-
cipalities convention.

Mayor Jack Talstra said
city reps talked up the
idea with community char-
ter minister Ted Nebbel-
ing, “He seemed quite in-
trigued by it,” Talstra said.

But they also came up
against stiffening competi-
tion when the Varceuver
Sun declared either the en-
dangered Vancouver Island
marmot or the hoary mar-
mot that actually lives on
Whistler the frontrunner.

A surprise stab in the
back came when one of
the north’s own endorsed
the small mountain rodent
for mascot,

Lieutenant-Governor
Iona Campagnolo — a for-
mer Skeena MP now fiv-
ing in the Comox Valley ~
said she favours the critter.

“What a rotter,” Talstra
said.

Local campaigners con-
tinue to differ on whether
the white bear should be-
come the mascot or the
emblem of the Games.

But history shows ani-
mals are seldom incor-
porated into the emblem.

The last time that hap-
pened was the Summer
Olympics of 1960 in
Rome, when the emblem
featured a she-wolf of
Roman mythology nursing
Remus and Romulus.

' The Jast time for the
Winter Olympics was 1924
when the Chamonix
Games in France emblem
featured a raptor in flight,

Here’s a survey of em-
blems and mascots chosen
for other Olympic games.

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Salt Lake was typical of
the trand toward sty-
lized emblems.

Emblem —- Stylized snow-
flake in shape of maple leaf,
Mascots - Plush costume
polar bears named Howdy and
Hidy.

1992 Albertville
Emblem — Stylized Olym-
pic flame.

Mascot — Magique,~a half-
man half-star plush character.
1994 Lillehammer
Emblem - Stylized north-
em lights with snow crystals.
Mascots - Norwegian

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1998 Nagano
Emblem = - Flower with
each petal a stylized athlete.
Mascots ~The Snowlets:
four plush owls named Sukki,
Nokki, Lekki and Tsukki.

2002 Salt Lake
Emblem — Stylized snow-
flake
Mascots — Three cartoon-
ish animals: Powder the
snowshoe hare, Copper the
coyote and Coal the black
bear.

2004 Athens Summer
Emblem — Olive wreath
Mascots —Two doll-child-
ren named Athena and Phevos

2006 Turin Winter
Emblem - Mountain-
shaped web of ice crystals
Mascot - Undetermined

2008 Beijing Summer
Emblem - Stylized figure
that’s a cross between a run- '
ner and a Chinese character.
Mascot ~— Undetermined.

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