COUR

MEMORANDUM = APR 44 1989
Mayor and Council April llch, 1980.

L.D. Pollock,
City Administrator

Sign By-law Amendment - Flashing Signs

Attached is a draft of an Amendment to the Sign By-law
to permit flashing signe in the Commercial areas fronting on the
Lougheed Highway and Shaughnesay Streets,

The Amendment simply permits flashing signs and ag pointed
out to Council in earlier discussions it ig impossible to devise a
description of the sign that would regulate or limit the proportion
or intensity of the flashing portion of the sign.

IT can only suggest that 1£ Council wish to proceed with the
Amendment to permit flashing signs that we preceed with the attached
Amendment and rely on sub-section (c) of Section 11 of the By-law which
Baya that "No sign permitted by this By-law shall by reason of its
location color or intensity create a hazard to the safe efficient move~
ment of the vehicle or pedestrian traffic". It would be difficult for
staff to try and determine when an application is made for a sign
whether or not the sign will be a hazard and some signe will necessarily
be erected that may later Prove to be a hazard, We can only try and
eliminate objectionable Bigns by using this particular section.

Councdl may have some idea on how the By-law could be more
Bpecific and if so we can make changes to the wording. If not the
By-law is available for three readings.

oe

.D. Pollock,
City Administrator,