eae eee D10 - The Terrace Standard, Wednesday, June 18, 1994 Using cologne to make things go dad's way If you think dad*s cologne is merely an casy Father's Day gift, or something that makes him smell nice, think again. Fragrance is a powerful tool that can help him steer specific siwations to his advantage. 0.” _ How is this possible? ‘According to. Karen Quinn, Director of Marketing Services for Liz. Claiborne Cosmetics; “The area of the brain: that receives and ©. interprets the fragrance inessage is the same area that receives and interprets: * emotional responses and memories, So, armed. with enough-knowledge, people can make a-wisely-selected cologne do. what they want it to, by. tapping into the. scent memories and responses of others.” = GUTOpeANS as a-group prefer greeny cemeninere ss ae er bab and “leathery®™ scents, and Doing your homework a Most mien are used to the simple ‘sniff - and decide'’ method: of: choosing fra-. grance for themselves. But choosing a scent that pleases the wearer and also. has’ a specific. affect. on those around’ him requires pre-planning and careful thought. Before a big meeting or event, every man and woman-should have the three keys to success: 1. A scent. you love to wear, even if you're all by yourself, ao ' 2. Knowledge of the exact effect you - want lo create with your scent. 3. Knowledge ‘of the primary notes in your chosen scent and the responses ihey trigger inthe brain. 22°. : * The following information will help your os re Scents ‘abruad Europeans and Americans react in drastically different ways to fragrance. Scents that smell clean to ws-séeem heavy to.Buropeans.. What we find harsh, they usually find: {resh, ‘Americans lean toward: florals.:1f you want to make-an impression ona European, try a‘grcen, Mora! blend..: For men, Clatborneé has the-uni-' versally appealing scent of fresh: air. Father,'s Day'is-a preat time to’ take advantage of special fragrance val- ues like Claiborne's Pacesetter, which gives men a full-sized cologne spray and_a travel spray, packed ina matte black carrying case that holds seven audio tape cassettes. It’s a $50 Europeansas group preter greens: value that only costs $31. What's their scent bent? [If you're dealing with an extrovert, wear a fresh floral scent, Introverts gen- craliy respond best to oriental scents. ~ Are you dealing with.a neurotic? If so, floral-aldehyde and powdery notes will. win him or her-over, while more stable. personality types prefer green chypre and-warm scents. ~~ cose : Scent-styles _ Consider, the chosen lifestyle of the. “person you would like to influence and the situation you are in, Before making: a‘sales'call, for instance, find out some. basic information about the lifestyle of your customer. 22 ee “If he or she is known for being fru- ‘gal and down-to-earth, don't burst on ‘the scene-Wearing an expensive, exotic scent, no matter how much you’ may ‘Tove it. Your potential customer will warm to your business message much more if you are in # more sensible, down-to-earth fragrance. Strength training keeps fathers feeling fit If father truly knew best, we would have tuned in to see Jim Anderson out in the garage lifting weights with Bud éach week. But since Jim didn’t have the benefit of today’s research, we'll assume the star of. television's "Father Knows Best” just-didn't know what today’s dad knows about exercise, “Strength training is ane of the best things fathers of any/age can do for their families,” says eff Zwiefel, M.S., - director of The National Exercise For Life Institute. “A-tegular.program of. strength training reduces the risk of car- diovascular disease, strengthens.and tones muscles, helps prevent injuries and improves the quality of their lives,” To achieve these benefits, dad needn't set up an Amold Schwarzenegger-style gym in the house. NordicTrack, a lead- ing manufacturer of in-home fitness equipment, offers two great ways for dad io explore the benefits of strength training. “Today's father is concerned with his health for his family’s sake as well as his own,” says James Bostic, presi- dent and CEO of NordicTrack. “Nordic Track’s Fitness Chair™ and the NordicFlex Gold™ are two revoluticn- ary strength training devices that per- mut dad to work ‘out at home. with his family.” ; Both operate on a safe, isokinetic Principle that reduces the risk of mus- Cle tear, back. injuries and other prob- lems commonly associated with tradi- tional free weights. Isokinetic resis- tance accommodates dad’s muscle strength at-every point in the full range of motion, by providing a resistance level that’s equal to ihe force put into it. A gentle pulling of the cords will produce gentle resistance, while pulling with greater force will generate substantial resistance, ; NordicTrack’s Fitness Chair is a comfortable, stylish piece of furniture suitable for. the-home or office. When in use, pulleys extend from two adjustable arms on each side of the chair. By doing the “Basic Eight,” six upper-body.and two lower-body exer- cises, dad can maintain muscle . J Strength, tone, flexibility and contro} excess body fat. These cight simple exercises, donc in 15. minutes, three times a week, work each major muscle group, The arms canbe folded away out of sight when the chair is not-being used for exercise. Dad‘can exercise in the house and stop using the garage as his gym. ; “SOCKET” TO DAD ON FATHER’S DAY Chances are, dad doesn't need another shirt, tie or a new pair of socks for Father's Day. So why not get him something he really needs and is itch- ing to get his hands on now that spring is in the air — a mechaniec’s tool set with sockets. Ideal for building storage sheds and swing sets, and for doing. bicy- cle repairs, the Stanley Tools 12- piece socket set includes a Flip Drive® Ratchet, a three-inch exten- sion, nine sockets — including.a */ inch spark plug socket — and a metal storage box. ; Or you may want to add to the sock- el set that dad already has by getting him a clip rail set of deep or metric sockets. Deep sockets are useful on those hard-to-reach nuts, and metric sockets will come in handy when fix- ing the family car, For more information, write to Stanley Tools, Reader Response Fervice, P.O. Box 1146, Bellmore, NY 710, His first Father’s Day E NEW DAD on Father's Day. The Kecoona Infant Carrier wag designed with a padded, adjustable atrap and four neutral fabric pat- terns, making it the perfect gift for the new dad or dad-to-be, Moms will love it, too! From Summer Infant Products. 1-800-9-BOUNCR. The NordicFlex Gold, a compre- hensive in-home strength training machine, comes with a linear-motion press bar, a leg extension/leg curl bar and a butterfly attachment. These fea- tures make it possible to do mor: than 32 exercises, NordicFlex Gold's three resistance range settings eliminate time consuming and sometimes dan- gerous rubber bands and free weights. The NordicFlex Gold also offers a state-of-the-art Power Meter clec- tronics system so dad can monitor his total number of repetitions, weight lift- ed per repetition, maximum weight lifted and percentage of a specific goal achieved. NordicTrack's Fitness Chair is avail- able in four models, ranging from the $399 Excel to the $1,199 Executive Power Chair for the office. The NordicFlex Gold, with attachments and power meter included, sells for $999. -very. definite statement: Likewise When in doubt If-you're not sure which scentto. 3 choose, play it safe and choose ’some- * thing thatis both: a quality ‘fragrance and a comfortable fragrance, Avoid Single-nole scents. Which make one avoid anything highly. recognizable ‘or'strong ‘in the: base note, such as vanilla, These notes. are: fine.if biend in, but not they ad j lot.if they Are-too over- powerings 8 eo - ; '. Believe il-or nal, this is'a good lime to consider-the advertising for a scent. That ‘is the. best clue to how the world-in general will interpret a fragrance, .If the fragrance is posi- tioned ‘as a romantic, mysterious, exotic scent, take their word for it! On-the‘other hand;-if-it-is-positioned ‘a8 easy-going and generally appro- priate; it’s: probably. a ‘safe choice in any situation. |” os : ‘Don’t overlook the obvious Don't forget that any scent you choose to influence others must first please you! And not just because-you have to feel. comfortable, but also because it will help you-be your. best at all times. When -you wear ascent you like, you tend to act in any given situation with more ‘poise and effec tiveness, Le me The fact that you are: wearing any scent al all ig. a'sign that you are will | Ing to communicate-with others. -It's 4 an open invitation to decode your scent’s message and:an important first step in establishing any business or personal relationship, In other words, it’s better tobe scented than scentless. So Never forget that everyone in the sit- uation must feel comfortable with your scent, so sacrificing your own prefer- ence in an attempt to please others is ota solution, Caleo Computers Joins Copperside Brad and Rod are now part of the Copperside team. See them at Copperside 6 - Radio Shack for all your computer hardware, software and service needs. For the water-loving father eae who loves scuba and other underwater sports, the new Aqualand II watch, developed by Citizen Watch Company of merica, 1s sure to be appreciated. It is the world’s first professional diving watch with an analog depth indicator, “This all-analog display makes Aqualand Il’s functions easier than ever to read underwater,” says Stuart Zuckerman, Citizen's vice president of merchandising. Water resistant to 200 meters, and equipped with a heavy-duty rubber strap, this watch also displays depth in meters {accurate to a maximum of 55 meters), and features maximum depth memory, a pre-set depth alarm with repeat, rapid ascent warning signal, date and battery life indicator, ° * 3 year warranty * Novell Certified ISO 9002 CERTIFIED * CSA Certified * MS-Windows & Windows NT Certified » Allsystems Pentium Upgradeable — * Interchangeable tower case | - * Designed and Made in Canada - environmentally friendly — - °AST WE ARE AUTHORIZED DEALERS FOR: « ASI 9000 * AccPac «Hewitt Rand »* Computer Associates * Compaq ¢ Canon *HP Products »* Word Perfect * And the list goes on .... rr es ce ee ee ee WIN ANINTENDO GAME BOY Game Includes: Tetris, Headphones, Game link cable, 4 “AA” batteries NAME: Address: Phone: 1 ENTRY PER FAMILY HAMBURGER DOG * Avoid Costly Tickets * Wife Enters Husbands Name * Receive 50% off ree ee ee DO OlPir POP & HOT WE CAN BUILD A SYSTEM TO MEET YOUR NEEDS AND YOUR BUDGET. * Dad's Geta Break * Mom & Kids Wash Dad's Car and Receive 50% off with coupon. oT EI ADDRESS: | | HAMBURGEROR |! HOT DOG | 1 PER FATHER t Valld onlyon. June 19, 1 | 12 Pack Pepsi or Coke °B.QD eso a I ‘ I ' ! I | ' ! : I 1 l r | PHONE: 1 l 4 I «4 MB RAM, 256K cache *210 MB HD * Double speed Sony CD ROM «MS DOS 6.21 WFW 3.11 - * Extanded 101-key Keyboard + Mini-tower ofv 200 watt pawer supply * 14°23 Super VGA NI multisyne monitor «1 parallel2 serial ports/game port | * 16-bit Sound Catd, spaakers, CD and training video * Microsoft mouse and mouse pad + CSA/UL and FOC/DOC approval (6 ISA & 2 Vesa) 3 YEAR PARTS AND LABOUR ASI 9000 486/33 DX PENTIUM UPGRADABLE * + MB Vesa Local Bus Rocket combo harddisk controller 2405 29” TV. Reg. $749 VALID ONLY ON JUNE 19, 1994 1 COUPON PER FAMILY SAMSUNG Palmcorder Reg. $849