+ .NEW HAZELTON, Be Poblished Every Wednesday H. SAWLE Pus LIsHER a oa Advertising : rates—$L60: per. Inch. per month eeeulng notices lbe per ine Bratinserton 10e per line ench subsequent & in on. * i b . 1 EBLLOGG BELIEVES IN ADVER- ‘TISING IN NEWSPAPERS Declaring “that the. atrngetic * ‘use of newspaper ‘advertising, fins" Drover ‘to’ be one.of the most effective means for dovéloping business winder ‘the present “Ulfticult econditions, WwW. K. Kellogg, chuirman of the: “board of Kellogg Co. of Battle ‘Creek, “Mich., ‘lending manu- facturers of cereal foods, stated today {5 that ‘his company | expects to end the year in the strongest ‘ position in its history, . “This, year has ‘demonstrated ” some of the unusual "Virtues of newspaper nidvertising,” said Mr. Kellogg, We. ounced last “fall ‘our ,plans for ‘n he avy advertising campaign this year in which Wwe planned to use newspa- pers sometvliat as shock troops to ‘con sense Hae The Omineca Heralé iz esiltrate 0 our. “the when? ‘and where’ “ity § needed? The-: inobllity, of ‘this! mi of. adyertiatn hagienabled us. to meet the yaring problems of unsettled Hight now we are planning new heavy drives for this fall, uslhg’a strong’ coi | or in newspapérs, iy! a “These new campaigns’ are- “the best answer I. know. to our opinion ‘regard- ing sales. possibitities at. ‘the present, time. We expect to increase our vol- ume , steadily * over. the -cqrresponding’ perio ® “of 1980 and to’end ‘the year in’ the strongest position we have ever en- regarding business conditions in gen: eral,.but we do not see anything but steady gains for our own, products from now on» This--is particularly jgnificnnt becouse in 1930 we ‘enjoyed the largest volume of business in our history—reaching the. highest point of. serving Kellogg- creeals to. approxima- fely 20,000,000 in one day, At pre sent wwe are- employing approximately three hundred more people than at the same time last. year, . “Tt is. source of. extreme gratifien- tion to all of us that. we not only been thle to keep. our, sles in’ good condi- ee conditions, to excellent . advantage. = centration of space on one ‘of our pros |"*: duets that we hare ever _ before used . 2 vince, ‘Anedayg : sof” Drosperity igone by raw mate talg: }and. advertising ond tp people than ever before’ in our history. Ee a dispatehes ‘from ‘the: south in: dicate that. the’, “ptovincigl government ia prepared to make: great reductions ingthe gost o£ administering this pro- some years ago the’. governments: of the. day. saddled Abis., _Droyince with a. [atzight to catch votes and that sound joved. TI cannot: venture a prediction £000 from thé: platform-: Money was lob: of’ extravagant, services ‘that Were no. object, in- those days. Tt came ‘easy. but. it bas gone. Just AS easy, and now. those extra services. are costing, more. than the people, can, “bear. There is fbout to, be a, Show down, Premier Tolmie and his. finance ‘minister, Hon. Mr. Jones, will have. to bear, the blunt, of the burden, when. those, reductions, ire, announced, But, both those. men liave. courage . and they also have. the ability, to explain to the public dust’ -| Why. stich: xedictions | are, necessary. ‘They are’ necessary because people are no. longer’ able to ‘pay. their _ taxes, and, “an increase dn ‘taxes would, only. muike +) Signalling Trains Through New. Quebec Tunnel Pa te em . palatial White entry into 'C oS 3 Montreal. ‘and; Phiough" a mile-long tunnel, under the historic Plains of Abra-, “ham, where Wolfe de- feated Montcalm and ‘won Quebee and Can- ada for Britain ; 1759, passengers from | 3 the Canadian ‘Pacific Railway Company's , presses make thei dnada, from the Wolfe's Cove - docks, joining the main; 3 ‘line of the: world’s «, greatest transporta-. es "dion . Bystem: -at ‘St. “ Malo, . thug saving, a- ‘Yong trip through Teeal ‘| * terminals ° “and. speed- -§ “adnig up their j journey'to. 2 femncctive ¢ destinations 0 ‘those o on ara nent post The the vee Oj in Enm- r first their ition, but ‘sve ‘keep up. otix pugghaes: of. i continue ‘to give employment, to -more} . reduelag project. with _a- strong: and. +, the farms. Or An orchards, the. like “) which the. country: has not secn. bet OF eustomenrs, Jwith ; cheques, } {re. now, in, _ sich a Bositio that, a -echeque , cannot, ‘| just ag: 0d, ag By ony, and they. all, have, _ the’ yuoney, hai ‘. the “north, Ror do, they “buy. anythin;. lin: Reoord ‘of ' ‘Pérfomiirce - tor poultry i pect af a further: incredia,: Athe, flnak) = , nyu uth, f ~ at, ett ; ae find; Re of phe ifnfy bho. bentiways, in all kinds of ‘ser vices- ‘the .govert ' 48 renderfng.-w never should ip..the™ days_0 ef Dios a : In. the ald: “gays. ‘thes government en. ted to carry ‘on ‘businesses, -: but" ‘they. also ‘tnterfered- ‘with: private that the printing. ‘and publishing. busi- héas; lars of: the” “pépple’s’ “money, have: ‘heen: every form that_ ‘should have been done the province Thi has been Boing. on fér many “years, and ‘umler the last. government: ip. Was dinereased. to. such an extent. that the. ‘province’ has one of the biggest plants, if-not the biggest in the province, and ‘ebsting the people ah fmmense amount ¢ of money, not only td mnizitain; but ‘in logsot taxes from private concerns not able to get: ‘bust- neks "thiit ‘the. goveriment | toes for ne thing: BAS ERP ow Tf> Premier: Tolmie only” cuts “out” ‘tht services: the government - has “been ren- OTA Ante peice Toe a déting thet’ it,: por, any. Aoverntient, ~ “has |" to’ Tight, to -rénder, an! ‘imniense ‘ainoont on of: “money ‘would be saved, nnd private enterprise would ‘have an opportunity to" increise ‘investments, increase _ its staffs and increase” its pay roll... “When. the government: gets back to petforming’ ‘its daty—that of. govern- ing, the problem. of balancing ‘the. bnd- wet and reducing taxes ‘will: soon “be solved. ' ‘Premier “Tolinie will. find he will have+a fairiy solid. ‘British Col- uilibia behind him if he goes about hig “In the nor thera interior! of ‘British. ‘such. as ‘can be grown. in Bardens, t There is lots: 08 food: ToRBOH nan and beast. Hut thére’is no money in the north? Bren *hisiness“Héukts' Bhat “aré- perfectly sound: and - ‘hare- always: beex uble to earry one or more hundred’ dol- lars on hand for, the ‘necommodation be cashed., he is country... The. ere 20, money. in, the sit. of. the people is| grab jue quantities “not experienced be-. ture, but no one . has Ay ‘money, . All ODL, to. ¥aheonv’ er for peupite of, the, ‘coast. neither, oe ‘ir. froin. the t a o buy i in, another. market where the business . firms, Will ‘buy, a little from aus, . “ “AVG avert ti niditha’ to eo. entries ale “¥epotted’ “tor ‘Be? welt! in‘ndvance at. this: time® last. Yeir,- ‘witht every. pros- day for receiving: entries | ‘ts November 30: th, but in. ais of the, . that pro. ty iar rig ‘falowug Oe, funiagrs Weald g fal Ne xecelnt of éntry “Ai poultry mer Th) Strat their choineg .here: The sbead: of.) . fice’ in, here. The: iioney ‘of it's patrons, every. penny; | Yemaius * here. es THs. natural: flavor; unisual ~ * Hehness ‘and freslinesa make Paci: ray. érfler., An exceptional milky Pacific Milk. - 2 5398- Drake St, Viniotaver:# Factories ‘at Abbotsford ‘And: ‘Ladner {TERE EY Pang eB arp ME Ae a ed ee ge wae, : 4 a ¢ 3 the. Jireeiler, ‘which. ‘is. helpful in, carry: tee on the’ ‘work for : ‘est results, and ey, relly, Wo uth ross her. nol peg 1age- to. tell... ane. ) en af e in, ce ewe hom,” we “Muiphy a as ste rocke tocked ne i >. a-t put: ny | tit An Tlin's mouth, and ‘it he bites, | “tts . a eae!