- ent movement to a successful issue will require not only enthusiasm

The Omineca Miner

PUBLISHED EVERY SATURDAY AT HaZELTON, THE CENTER OF THE
GREAT OMINECA DISTRICT OF BriTisH COLUMBIA. —

A. R. Macdonald, Publisher and Proprietor.

SUBSCRIPTION RATES: Canada and British Possessions, Two Dollars a
year; Foreign, Three Dollars a year,

ADVERTISING RATES: Display, $2.60 per inch per month; Reading
Notices, 20 cents per line for each insertion. Legal notices inverted at B,C.
Gazette rates.

VoL. 1V. SATURDAY, DECEMBER B, 1914. No. 14

Under the caption “‘Ignoring: the Retail Merchant,’? the
Canadian Grocer, an influential trade paper, says: . _

‘“When Sir George Foster, Minister of Trade and Commerce,
decided to advertise Canadian apples for Canadian consumption he
ignored the retai} trade entirely. This was quite unintentional on
his part. He
called in an advertising agency who told him the proper thing todo

Advertising was a new phase of business to him.

was to give them the money and to spend it in the leading daily
No effort whatever was made to explain the situation to
the retail trade, The result has been that the retailers were placed
at a disadvantage as the public were not properly informed. They

papers.

understood that apples were urusually plentiful this year and
could be bought cheap. So they can, but apples of fine quality,
cannot be bougbt from the farmer at

When retailers who give more thought to their reputa-

such as leading grocers sell,
low prices.
tion and the value they give for the money were asked'‘to sell apples
at about $la barrel—-the price they were led to expect from the ad-
vertising—for which they" paid to the wholesaler or ‘farmer, $2 or $3,
the: consumer naturally believed the retailer was robbing ‘him.

Right across Canada in consequence the feeling has gone that the
retail grocer, who has probably the smallest margin of profit of any

dealer in the country, is making enormous profits and is the man:
Letters are pouring ‘in 6 r
the newspapers, and some are being published from indignant ‘con- ‘

responsible for the high cost of living.

roe AT

sumers, who refuse to believe the explanations. .

The Canadian Manufacturers decided upon a campaign te wee f
Canadians to buy Made-in-Canada goods, and $80, 000 is ‘being™ ex-|
Again, ‘

pended under the direction of another advertising: agency, .
the retail trade are ignored, and so are all the important.weekly

newspapers, and the local weekly paper is as carefully read in the]:

sinaller cities, towns and villages, as is the Bible. The manufac.
turers now complain they are not getting the results from their big
expenditures they anticipated.

The theory of the advertising agency. is that if an article is
strongly advertised the retailer has got to handle it whether he
‘likes it or not, but this has not worked out in praetice, The fact
is that no article has ever been forced on the retail trade per-
manently. The average advertising agency is not equipped to deal
with the retail trade. They do not understand questions from the
retailers’ standpoint and advertising agencies that ignore the retail
service are not giving intelligent service to theirclients. As manu
facturers learn more about advertising they realize that the most
important factor, an absolutely essential factor, in selling any foods,
is the co-operation of the retail trade,

‘he National Drug and Chemical Co., who are members of
the Canadian Manufacturers’ Association, are to be congratulated
upon coming out strongly on this point. They pay an annual

_-subseription of $70 to the Manufacturers’ Association, but announce,
in acireular to members, their willingness to appropriate $250 or
$500 a year towards a proper advertising campaign, provided that
the retail trade is not ignored. In the circular they have sent to
members of the Manufacturers’ Association they say ‘‘to get the
“full benefit of newspaper advertising, itis necessary that each
manufacturer should make every effort to interest the retailers in
the movement, in order to get them not.only to use their influence
tuwards educating the public by means of effective window ‘displays
of Made-in-Canada goods, but also to get the. retailers to réally
‘push the sale of goods, Therefore, too much stress cannot be laid

operation take a very decided interest in the movement and would
be anxious to purchase “Made-in-Canada goods.” As large adver-
tisers themselves, they say further, “'that unless the manufacturers
are successful in interesting the retail dealers and getting them to

co-operate in the important movement of developing the sale of
Made-in-Canada goods that the money now being expended i in the
public press will, while creating some slight attention, be ultimate-
ly lost,”’ and again: in they circular they say, “to bring the pres-|

bot continuous hard work on the part of each ‘manufacturer with
the yetail dealer.”” ; |
. These two national experiences are L of great value in opening

- -the eyes of atl manufacturers to-ihe absolute necessity of. securing
the co: -operation. of the retail trade. in Promoting the sale of any
> article, .
Advertising. agencies are a very useful adinoet i in: national

aelling campaigns, . There ate some able and brilliant men aasoci-
ated with, the. agencies | in = Canada, though, unfortunately’ many of
. them lack a real experience In, and grasp of, business affairs.

Some of them: recognize this. aid -are honest enough ta tell the| :

‘manufacturer frankly th “are it equipped to: ‘handle. campaigns}
to the retail tra ’

| Provineial Polica for a renewal of the
: | icenge for the sate of liquora by whole-

‘| of British Columbis,

while at present the public TAKE A FAINT INTEREST}
in the Made-in-Cauada movement, it would with the retailors’ co-| ——

Liquor License Application -

Notice

Notica ia hereby given that, on ‘the
first day of December next, application:
will be made tothe Superintendent ‘of |.

sale.in and upon the premises known ag
the Hudson’s Bay Company's -atore,.
vituate at Hazelton, B.C., upon the
landa degcribed as lota 6 and ?, Hazel-
ton townsite. 11
Dated this 16th day of October, 1914
THE HUDSON’S BAY COMPANY,

: WILLIAM WARE, Manager,

* Applicant.

Liquor Act--Section 41

Notice 1s hereby given that, on the
firat day of December next, application
will be made to the Superintendent of
Provincial Police for renewal of the
hotel license to sell liquor by retail in
the hotel known as the Hotel Telkwa,
situated at Aldermere, in the Province

of October, 1914,
ATON MeNEIL,
App licanta

er J. J. MeNeil.

*]
|

Dated thls gist &&

rGoop MORNING!

We Are Introducing
American Silk
American Cashmere
American Cotton-Lisle

HOSIERY

They have atood the test. Give
real foot comfort. No seams to
rip. Never become loose or bag-
gy. The shape is knit in—not -
pressed in,

GUARANTEED for fineness,
atyle, superiority of material and
workmanship, Absolutely stain-
less, Will wear 6 montha without
holes, or new ones free.

OUR SPECIAL OFFER
to every one sending us $1.00 in
currency or postal ote, to cover
advertising and shippingfcharges,
r we will send post-paid, with
written guarantee, backed by a
‘five million dollar company, either
3 Palrs of our 75 value’

~ TAmerican Silk Hosiery,

4 Pairs of our 50c value ”
American Cashmere Hosiery

“4 Pales of our 50c value
american Cotton-Lisle Hosiery,

ot 6 Palzs of Children’s Hoslery -

-. Give:the color, size, and weth-.
7 o tics’ or “Gent's hoslery: is

“DON ‘DELAY= Offer expires
When a‘dealer in your leally ig.
aslected.. nf
. TRE INTERNATIONAL “HOSTERY o.
mo P.O, Box 244 i

_,. DAYTON, OHIO, U.S.A,

at

)Frsesssasseeesnsaaeestennnassnnien

“ot RHE.

QUALITY STORE |

eeeeccneceneeennnter |

The Favorite Ch j =s a

Shopping place - SARGENT’ #6 one Pew |

MINERS’ PROSPECTORS’ mas ‘SETTLERS’ SUPPLIES A ‘SPECIALTY:

Tn ‘our last advertisement, Swe!
--» ealled your attention to our ‘Cold...
~) Weather Necessities. - In addi--

tion, we wish you to note our

“new stock of | oe

Rubber and Felt Goods a
Good - quality. rubber i is: slightly ce

‘cheaper this year---you have the
"benefit of the lower price.”

~ Our. Grocery Dept
‘is. ‘kept: ‘up-to-date, with fresh:

7 goods arriving on every freight.
We can quote you good, prices on j

‘Cooking and Eating Apples
a for boys, girls and. men
; Sleig hs S The following sizes in:
ae Sleighs:'2;,::2.:1-2; inch
bobs, with’ Brakes fitted by a

_ blacksmith, ready for-use.. >
oe MAIL ORDERS SOLICITED -

“ahs

7
a)

” Genaiil ”
_Merchant

A000000000Onn wo One pil etettetebeeietet

Highest market prices patd for
Raw Furs

DRY GOODS.
Men’s Furnishings

Hardware Groceries

C. V. SMITH

- Notice is a?
firat d ay of Decem!

wi

Provincial Police for renewal of
hotel license to sell liquor | by retail in
‘the hotel known as the Omineca Hotel, |
situated at Hazelton, i in. the Provinea
of British Columbia,

Testes | The GALENA CLUB" =]

given that, on- -the
= Under New! Management - —

eel
the
POOL AND AMERICAN. BILLIARD. TABLES.
Finest. ‘Cigars, Cigarettes, and” Tobaccos;" Chéica
Confectionery, | Fraite Tce ‘Cream, Soft Drinks.

be made to -th

™

11
Dated this [5th day of October, 1914,

JOHN C.K. SEALY, Applicants

_ GENERAL ‘MERCHANT
'  HAZELTON |.

“DENTISTRY |

DR. BADGERO:
Smithers, BC.

:
i

first day of Deeember next, application’
will be made to the Superintendent of
Provinelal Police for renewal-of the
hotel license to sell li or | y
the hotel known as the
situate at Hazelton, in the E gon Hot of
British Columbia. 11:

ROYSTON G. MOSELEY, Applicant. |

_. Liquor Act--Section 41 |
‘Notice is hereby. given, that, on the _

"GRAHAM ROCK Se “PROPRIETOR

TEL BS silent r

“Ss. S. PRINCE Sry

ee) | "Leaves Prince Rupert ‘for’ Vancoiiver, Victoria: and .

. Seattle at aM, ‘Fridayai-:
FSS :+-

‘yetall in’
nm Hotel,

ae coer

” Dated this 15th day of Cctober, 1914.

Good Properties for sale — Cash or"on
Bond.: Development and
Assesament Work.

Carr Brothers. |

Mines and Mining} :

first day of December néxt, application
will be made to the Superintendent of |:
Provineial Police for renewal] of the
‘| hotel license’ to sell: liquor, by retail in

situated at Smithers, in the Provinee of
British Columbia, ~~ mh

“PRINCE: JOHN" leaves Prince Rupert for r Yon
we | woe. ouvery 7 psm,)Nov.10, 24, Dec..B, 220.00.
4 ‘leave Hazelton ’ for. Prince Geor .
PASSENGER: TRAINS | jonton, Saskatoon, | Melville - ie

"Winnipeg, ete., on Wednesdays and Ramonta 6.at 6:18 j m eonnestin,
‘at Winn peg for St, Paul, -D Dutoth and Chicago. ; P. jae he ’G Grand
drunk Railway Syatem, Chicago to Montreal, ‘the’ Doublavtrark Route,

| For through ticketa-and- full jinformation,” ‘apni to local agerit or to
‘ALBERT. DAVIDSON, “GENERAL AGENT, © PRINCE’ ‘RUPERT, BC, .

‘Liquor Act—Section ‘41°
Notice tp: hereb given that, ‘on ‘the

the hotel known as the. Hotel Bu

ulkiey,

Dated this 15th dayof. October, 1914. "
~ JOHN N.: CARR, Applicant :

Bight Yeara In This, District,
Haseiton, ti, e

BEST DRY: -
e
Birch Wood
‘Now in our yard. Send

_in your order. ; {

ALSO GOOD, DRY.
LUMBER FOR SALE

Good, Warm Blankets, all.
sizes and colors: Wool.
Caps; Sweater ‘Coats for
men and women;. Boots
andShoes; Women’ a Suits, ;
‘Mufflers ahd Scarfa; Girls’
and Boys’ Winter Coats.
‘and Capa.

GENERAL STORES AT
HAZELTON & KISPIOX |

..China's new mines ara export.

“Everything i in Canoas”

Prince Rapert Tent and Awning Co,

CM PRINTING oF THE Bist” Phe
CLASS AT THE MINER PRINT SHOP] |.

-Prigoe Reaart, BC. A a,

litig about five tons of tungaten|'§ 4
| each month to. Japan, at About :
~Het00 a ton, ta | .

fp mch Pc Power"

; Repeating §- cg AED :
“<#) Rifle No.425 8 il ays
B -~ These Lands. are lose to ‘thé ‘main line of the Grand ‘Trun
List Pried $20.00 . -: Pacifie- Railway, which

Bulkley. Valley, . Ther
‘duce. Land prices ai

. Write for

Bure Fire NoBalku NoJains ;
+ Dndet frog your Peale, oo BB
Send for Haridsunielf tilustrated

- Mifle Gatatog Na, 11 :