Ina Worren’s Talking Movies

One apt description of Los"
Angeles may be that it’s a
collection of communities

joined by lunch.

‘When - Montreal

“marketing professor. and
consultant Bruce Mallen ..
moved’ to’ the sprawling .

movie -capital four years
ago, - he: was struck by’ the |
lack’ of ‘a’ central ‘meeting -
place where movie wheeler-

- dealera, particularly. the

independents, ‘could, ag it’
were, “talk turkey. moo

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_ involvement

"Atthe time, Mallen was.a
visiting scholar at. the
University of California

studying how the Canadian -
, film industry could best
distribute its produet in the

United States. .

His ‘then-marglinal ‘ine!
volvement in the movie -.
_business- had come about in -
1977 almost, ‘inadvertently
‘when he helped a Canadian «
“producer secure financing. ~.

Mallen's
cin

. These-: days,-

4 = 5.

“the ;

“Hollywood: film industry .

grabs - headlines in Daily.

Variety. -

City. 2 -

Financing f for. the © project

“9. 2 3

The Filmcorp Group over.
which he. presides has an-
_- pounced: ‘what is. described.
. variously ‘as.a “rhdtion.
picture stock . exchange,”
and: “entertainment in- .
dustry busineis centre" to
be located. across the street
* from the giant MGM-United
. Artists studios in Culver

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SANA EEE REE ERRERNH AASHTO SARE SEALER LENT

comes froma # private bank

” based in London, Dubai and

E

oye re re a eaters vy try

the Cayman Islands named
Al “Tajir, with which Mallen
has Jong been associated.-

. Tenants in the $70-million
_project are. expected to

include ‘independent film

distributors,. production
companies, : pay-TV com-
panies anda: panoply of
film4 financing: services,

‘Besides 300,000 square .
- feet (27,870 square metres) -

of office space, there will be.
screening: rooms,

. restaurants, bars, a health»

‘club, research: library, a
media room and. “an ex-

* clusive private chub - for

producers: ”

The terraced edght-storey
building is designed by the
‘same Beverly Hills firm of
architects that designed the

' Academy of Motion Picture
‘Arts and Sciences’ building -

on Wiltshire Boulevard.

“This one is shaped like 8
_ magnet,

“The intention is for the

" mew: building to'be nothing
_ Jegs than the’ Capitol ‘of the

independent: sector of the
industry!” a four-page news

- yelease quotes . ‘Mallen as.--
* saying. °

aIn conversation,

the |

SN SES TSS

oa "RESTAURANT

| fu, FACILITIES —

~* GANADIAN FooD— |
AIR CONDITIONED
o.) DINING LOUNGE

. BUSINESS LUNCHES—
° “ Won. to Fri: Mam - ce pm

former . chairman |
marketing at Montreal's

Concordia University —. /

whose lucrative consulting °
work allows him to drive 4

white Rolls Royce — sounds .

somewhat less dynamic:
“*Lguegs the heart of it Is
that it’s a deal-making .
building, a place where the -
people who mike. things. .

happen — in this case ..:

movies and télevision
programs — can interact,”’
says Mallen in a soft voice,

In recent years, Mallen’s -
company has beén involved
in the interim flnancing of
several Canadian movies,

“among them Don Shebib's

Heartaches and most.

recently. the financially -

troubled The Man-in 5A.
Considered by some in the,

Canadian ‘film industry to

be a -giaring opportunist,
Mallen’ has few illusions”
about the financial health of
the Canadian industry.

“We're always looking for’
projects in Canada,” says
Mallen, who still: maintains -
an office here. .

* “But there isn't that much a
‘happening -(in the film in-
-dustry). The opporunity just
isn't available in Canada’
anymore. .

Pe

4

sty. THU Rs. ie wum.-12 pm.
FRI & SAT. it am.

2 ams,

”

jas man tiene ron te itt

+} Tee

of.

- “ think it's all over," he
adds matter-of-factly,

The fldal nall inthe in-

: dustry ‘a coffin, says Mallen, ~ |

work -

wos the . federal -govern-
ment's decision: to spread
the Capital Cost Allowance
“in - certified Canadian
_movies* across ‘two years
instead of one.,
"Ag the: situation in the *

“film: industry. began to.
deteriorate about two years .
. feos the government began -

.impose ‘ additional :

“resifietlons rather than to

‘libetalize them.”

“He also says movie unions -
in' “Canada. ‘decided to dig
_ their own arave. "

“when they . had more -
than . -they could’

handle, they decided that:

- was too-good a‘situation so

they decided to tae action -
to reduce the workload, and
when: it. was reduced they
took further ‘and further
action ‘which reduced it
‘even further, . i

° SV have just watched this
process In amazement and I

~ean't relate to lt, Ijustcan’t

*."epokin’-To ‘Get
~ “Return of The Soldier”
. Bnd. the. movie version of .

* fe cenrepnees eens aig EEE RESETS

-anderstand. tt, I'm, flab-
‘bergasted. mo

“Apatt from the $75-million
centre for wheeler-dealers,
Filincorp says it’ ‘also has 4
_.film-leasing program in the
Works, and- more than a
dozen film production and
distribution - deals in the |
- offing.

' with”. Presley. -
- asked about her reaction

~ eae MENT rerriyie eqeart! "faded al

9
3
Ad

Q: Is it true that ‘Ann
"Margret. is planning to
star in a movie about her
former love affair with
oe -Ebis' Presley? - -

A. Ne, it's: not. In
“fact: ‘Ann Margret won't
even. discuss: her days
When

-to .the recent “Elvis”
“biography - “which cast
Presley... “in a super
: negative’. light: - shé

~‘clammed up:and would:

not: say.a word. So you
can..bet a ‘movie about
Elvis ‘fs: not-on Ann
Margret’ ‘schedule. The
"films: that'" are * {pclude
ut

. the chit: stage play “I'm
- Getting My-Act Together

7 and. Taking. It On The

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