THE CORPORATION OF THE
CITY OF PORT COQUITLAM

AEMORANDUM

TO: Environmental Protection Committee DATE: April 06, 1994

FROM: Anne T. Pynenburg
Project Technician

SUBJECT: SHABOARD ADVERTISING/G.V.R_D. TRANSIT SHELTER CAMPAIGN

That the Environmental Protection Committ: : suport, through donation of municipal
advertising space, all Transit Shelter Campaigns: ~: ~ Phone Boo! ‘cycling campaign.

Attached is a letter from the G.V.R.D. Communic:...2:. and Educatic:: Jept. requesting that the
City send a letter to Seaboard Advertising giving permission to use our municipal ad space on
bus shelters.

All municipalities are given 10% free advertising space from Seaboard Advertising to be used
by the municipality for their own purposes. In the past, most municipalities have not taken
advantage of this space. 7 . |

The G.V.R.D. would like to use this space in 1994 for several advertising campaigns aimed at
environmental issues and waste reduction. The five campaigns are:

Air Quality

Phone Books

Water Conservation

Composting

Christmas Wrapping
I support four of the campaigns with the exception of the Phone Book Recycling Campaign. My . ©
reasons for taking a second look at this are:

BC Tel is a private company with their own resources to fund their own:
advertising, : |

phone books only make up from 0.6 to 1.2% of Port Coquitlam’ s solid waste
stream, ss 7 | |
a better campaign would be to target newspapers which make up. approx. 60% of

our waste stream, and - .
the question is not necessarily one of monetary value but of political value; ie. Port.
Coquitlam singling out one producer of waste and offering them our advertising —

space albeit free space.

¢

Anne T. Pynenturg »
Project Technician —

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