702 SEE FRIDAY, APRIL 5, 1957 Every teenager who went into a trance over Elvis Presley was a potential customer for a sharp Am- erican businessman, Henry G. Saperstein of Beverley Hills, California. According toa recent is- sue of Scope, the industrial and business efficiency ma- gazine, he sold $22 million worth of Elvis Presley goods in three months. When Saperstein saw He swooned with anticipation girls scribbling “We love ‘ Elvis” with lipstick on a wall, he got the idea of mar- keting a Presley lipstick. And says Scope, the magic name brought results “that even the toiletry giants en- vied.” The enterprising promot-.: er made a tidy fortune out of clothes, foods, costume jewellery and cosmetics. His formula was: “It must be something they want for = be as good as standard pro- ducts of its kind. Jeans car- good value apart from the its own sake and it must rying his name tag must be product identification.” The Saperstein organiza- tion is now setting up a British company to flood the market there with El- vis Presley goods when the swaying pelvis tours Bri- tain, Continued COLUMBIA come this preblem by allowing American agencies to build the dam. “But the arguments in favor of the Ottawa aid are obvious. For if we foot the cost of the dam, then we should be able to get a far bigger percentage of the ‘down stream benefits.’ “We believe our power re- sources should be retained here in Canada. Power means jobs and we want the industries on this side of the border. “We are opposed to any U.S. participation in this dam. “On second stage~develop- ment — construction and oper- ation of the generators—Prem- ier Bennett had indicated he favors.a privately-owned util- ity over_ the publicly-owned B.C. Power Commission. _ “We firmly state that a pub- licly-owned utility will be able to distribute power far more cheaply than a privately-own- ed company such as the B.C, Electric. “Premier Bennett should ac- cept the federal government of- fer. And he should ‘see to it that the B.C. Power Commis- sion handles the power dis- tribution.” : Here striking British workers are shown on their way to a mass meeting headed by a band. oi Continued from page 1 PEACE NAVY’ The British statement claim- ed that “in the interests of the defence of the free world” it could not agree to the either the cessation or postpinement of its forthcoming test. On the same day, the Soviet for an immediate temporary ban on nuclear weapon tests, failing agreement on complete cessation. : The Soviet statement was warmly welcomed by Japan- ese government circles. In Delhi, India, Prime Minis- ter Nehru and visiting Prem- ier Cyrankiewicz of Poland issued a joint declaration call- ing for the immediate abau- donment of nuclear test ex- plosions. The declaration also condemned “utility alliances” and power blocs. It expressed the hope that the UN sub-committee on dis- armament, meeting in London, would be successful in enlarg- ing the area of agreement among~ world powers on the limitation of armaments and the abandonment of weapors of mass destruction. In/Berlin this week, it was announced that the World Peace Council is planning to launch a world-wide campaign for the cessation of all nuclear tests. Dr. James G. Endicott of Toronto attended the meeting as a representative of Berlin the Canadian Peace Council. On Wednesday this week, as world opinion was hardening against further tests, the U.S. Atomic Energy Commission announced that a new series of test explosions would take place in Nevada, beginning about May 15. When Adlai Stevenson, Democratic candidate in the last U.S. presidential election came out against the H-bomb tests, he won wide public sup- port for his proposal. He proposed that the U.S. should try to win agreement with Russia and Britain-to ban all further tests. Although the election is cver and Eisenhower is president, Stevenson’s plea is today being spread by many influential newspapers and public figures in the U.S. and Canada. British unions end step strike pending inguiry into dispute The largest work stoppage in Britain since the gen. LONDON eral strike of 1926 ended Tuesday this week as 1,700,000 workers returned to their jobs. The strike had paralyzed shipbuilding and ship- re- pair yards for three weeks and a large part of the country’s manufacturing industry for 11 days. The strike began when 200,- 000 shipyard workers de- manded a 10 percent increase in wages and spread to include by planned “steps” 1,500,000 workers in manufacturing. The strike was called off after a stormy, three-hour seés- sion of the executives of 40 unions involved, all affiliated with the powerful Confedera- tion of Shipbuilding and En- gineering Unions. ® Many of the strike leaders opposed return to work until employers increased their cash offers 5 percent for shipyard workers and slightly less than 4 percent for manufacturing workers. The strike has been sus- pended. pending report of a court of inquiry set up to in- vestigate the dispute. --The railwaymen, who re- cently went to a court of in- quiry without striking, were awarded 5 _ percent, less than they were offered by management of the national- ized industry before zoing to the tribunal. The strike was a powerful expression of the deep dis- satisfaction among British workers caused by rising living costs and soaring profits, at the expense of wages. The London North District Committee of the Amaigama:- ed Engineering Union, in a paid advertisement put the is- sue in this fashion: “The struggle for the 10 percent wage increase is not merely a struggle between the workers on the one hand and the employers on the. other. On the contrary we look upon this struggle as a class issue involving the whole of. the workers on the one hand and the reactionary Tory class on the other, who, through their Tory government, with its Rent Bill, cut in food subsi- dies, increased health charges and increased charges for school meals, etc., have chal- lenged the working class to battle in order that a greater amount of wealth produced may pass into fewer and fewer hands.” The national council of the British Trade Union Congress | did not issue any public state- ment in support of the strik- ers. The London Daily Worker, in its front page editorial of March 29, rapped the “big bosses of Britain.” “They are determined to keep THEIR government up to its wage freeze policy, and by their ‘get tough’ act stif- fen all other bosses to follow U other industries THEIR industries.” APRIL 5, 1957 — PACIFIC TRIBUNE—PAGE 16 in all Sos