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_ THE HERALD, TERRACE, B. ©.

= compared with items i in 1 other Hewspaper | ads. aoe

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MR. MERCHANT...

"Here are TEN Solid Facts you should consider In Plannin,
Your Advertising: Reena comune :

1. This newspaper is an advertising medium that. is WANTED—it is sought after and
paid for, and advertising in it is not an intruder in the home. |

2. Nearly all of this newspaper's circulation is CONCENTRATED i in 1 this trading. area..

3. The newspaper provides PENETRATION in. the primary market thy reaching vitualy
every family or customer in that market. :

4. People read newspapers ads when they 2 are. ready to make. a -descision and act— os
WHEN THEY'RE READY TQ BUY: os | a eee

5. The newspaper is convenient; it may. be consulted at a time most CONVENIENT.
to every member of the family. | oe ce

6. People LIKE TO READ NEWSPAPER ADVERTISEMENTS — surveys show 85 per cent
of the people want their newspaper

7, Every issue of every newspaper contains. INFORMATION and PICTURES of interest
to every member of the family. ce

8. Newspaper reading is a habit and a “part of people's routine. :

9. The printed word is MORE RELIABLE THAN the spoken word. and it cannot be q
refuted because it is easily available for re- checking. More accurate information is |

- obtained by reading than. by listening. |

: 10. The newspaper is ideal for comparison - - items i in a “newspaper may: be easily

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