e

Wa ee
D ai s from 52 countries were guests recently of the writers of the German
fon atte Republic to commemorate the 20th anniversary of the libera-

on : é : é
rom Hitler fascism. Photo shows famed Latin American writer and

Poet Pa
Was Fr

a
Mending was William Saroyan.

blo Neruda and wife arriving in Weimar. Attending from Canada
ench-Canadian writer Gratien Gelinas. One of the American writers

World writers meet in GDR Your face makes a fortune

for the cosmetic industry

By ROSEMARY SMALL

s your face in fashion?—and
if it isn’t, what are yougoing
to do about it?

This is the multi-million-dol-
lar question which advertise-
ments ask every day. And multi-
million is accurate.

Women are spending hundreds
of millions of dollars a year on
cosmetics at present, which is
about twice as much as they spent
a few years ago.

If you include what is spent at
the hairdressers as well, the total
doubles.

Hence the introduction, each
season, of new products, new
colors, and new make-up tech-
niques, to keep the money flowing
in the tills. ;

Hence the advertisements for
a“ younger, lovelier skin” (young-
er and lovelier than what?), the
printed promises of “a new
beauty,” the television implica-
tions that you’ll have to hold the
men off with a carving knife after
using particular cosmetics.

No exemption
“Hawkshaw,”

There

= B.C., writes:
S an article in the
= fay sun about Bishop Kuang-
Ser Who heads a Protestant
ty in China, in which he
bed the Chinese as being
RVeryone Prosperous, with
ving © enjoying plenty, and
e Complete religious lib-
daily oe article in another
how, in Northern Japan

People are so poor they suffer
and ee and malnutrition,
in Sell their little daughters
the} Prostitution so the rest of

amily can eat,

degen}
¢

Kind of thing is just the
Nelear we are threatened with
Such a war, People in countries
Tica S Japan, India, South Am-
ug and other places where the
aeross yy oe unbearably, look
Se tha © the socialist lands and
their people are enjoying
Sthicatie of their labor, have
ey Ww n, medical care etc,, and
Q ad why they and their
tog Cannot have these things

Bu
em there is a reason, The

in . Of finance and industry
dot 4; Capitalist nations would
Millio © it. Instead of having
have a Of slaves, they would
Tathey ae to work, and they’d

F
the a ®8es the wealthy conned
Cou eave into believing they
ang eet Set along without them,
leary a that the people have
Neely t they can do very
ists a their own, the capital-
anq pend using their power
Can 45 Sht, and all whom they
the, .C© Or hire,.to maintain
ing position,

A
Use eet other countries they
they sear blackmail, but when
“pines. they are losing their
y » they will resort to war
thy 3 Case, and all the Munichs
There World will not deter them,

S no use kidding our-.

selves that they can be per-
suaded out of such action,

The struggle now in progress
exempts no one, From now on
both people and nations must
accept the fact of conflict, or
knuckle down to world fascism,

NDP parley

George Smart, Vancouver, B,
C., writes: Regarding the pres-
ence of American Marines,
playing guerrilla games with our
troops on our soil recently, might
be a long-headed scheme, to
protect Yankee investments here,
instead of Vietnam or elsewhere,

I recall sometime ago reading
in some paper, this Dean Rusk’s
threat to the world, when he
said, that wherever American in-
vestments and interests are

The following poem is taken
from the book ‘“‘Harlem USA,’ a
story of the famous city within a
city. There are 50 contributors to
the book. Langston Hughes, author
of the poem, ‘‘Ku Klux," is a dis-
tinguished Negro author who lived
for many years in Harlem.

Ku Klux

By Langston Hughes

They took me out :
They said, “Do you believe
In the great white race?”

I said, “Mister

To tell you the truth,

Td believe in anything 2
If you’d just turn me loose.
The white man said, “Boy
Can it be

You’re a-standin’ there
A’sassin’ me?”

They hit me in the head
And knocked me down
And then they kicked me
On the ground.

A klansman said, “Nigger
Look me in the face— _
And tell me you believe in
The great white race. =

threatened, that American troops
would be sent to protect those
interests,

I wonder if this threat has had
any bearing upon the poor in-
itiative over the past few years
with the aristocrats in the labor
movement, which Mr, Black, the
hospital employees’ leader, re-
ferred to at some convention,
recently.

There is something wrong,
considering the fact that only
30 percent of the labor force is
organized, and the old Wobbly
idea, of direct action, has gone
to the boneyard,

My wife joins in to remark
that as long as NDP refrains
from being an all inclusive party
of the masses and their differ-
ent progressive thinking, our
cause will be hobbled, and the
recent NDP get together, was
discouraging, and too apologetic
to the ruling class, in regards
to the preservation of peace,

She believes only by mass
strikes, will we realize atten-
tion by Ottawa, The Peace
Parades have had their innings,
Her memory goes back to the
demonstrations in France, . .

Joe Hill

Frank Cupello, North Kam-
loops, writes: For the past year
I have enjoyed reading the Pacific
Tribune, and regard it as one of
the best papers I have ever read,
It is a pleasure to read many of
the feature articles you have so
far published,

Looking back at the May 14
edition in which you published a
bit about the worker’s poet Joe
Hill, I would like to see a lot
more about him in the PT, and
especially the songs and poems
he wrote, I hope your paper will
give this request some consid-
eration,

There is a large amount of
profit involved in this multi-
million dollar turnover, It is a
well known fact that you can put
some witch-hazel with a few
other inexpensive ingredients,
add perfume and color tint, and
sell it in a pretty bottle as “skin
tonic,”

Cost of the bottle alone may be
a few cents or so; price of the
product may be in dollars; but
the actual ingredients have only
cost a few cents also.

Packaging, indeed, can be par-
ticularly deceptive. Some time
ago, “Shopper’s Guide” conduct=
ed an investigation into a number
of makes of face cream in Eng-
land,

It was found that all the plastic
pots examined (in which many of
these creams are packaged) had
a false inside. The amount of
cream they held, compared with

What Canadian
women spend

There’s gold in that face
powder in Canada too. The 8&9
beauty product manufacturers,
mostly in Toronto and Montreal,
produce everything from baby
oils to men’s aerosol deodorants,
chalking up sales in excess of
$224 million in the past two
years.

The Dominion Bureau of
Statistics says that Canadian
women yearly spend $49 million,
or an average of $50.00 each
on their looks. This includes
hair preparations, perfumes and
bath oils.

Five years ago the figure was
$20.00, but that amount would
not buy much today. Lipsticks
can cost as much as $2.50, loose
powder $3.00, eve-shadow, eye-
brow pencil and mascara are
$1.50 each, foundation cream
$2.25 and more. Then there are
creams and lotions for skin care,
few of which cost under $1.25
each.

The ‘Consumer’s Digest” has
done Canadian women a service
recently in leading women to the
dime store cosmetics which an-
analysis has proved are/just as
good as the expensive types.

Poet snubs”

President

“Robert Lowell, America’s
leading poet, has turned down an
invitation from President
Johnson tothe White House in
protest against current American
foreign policy,

Lowell made public a letter

last week to the President de-,

clining his invitation to take part
in a White House Arts Festival
on June 14, and complaining that
he could “only follow our present
foreign policy with dismay and
distrust,”

“We are in danger of imper-
ceptibly becoming an explosive
and suddenly chauvinistic nation,
and we may be even drifting on
our way to the lastnuclear ruin,”
he added,

Last Friday, twenty U.S,
writers and artists sent a tele-
gram to President Johnson en-
dorsing Lowell’s decision not to
participate in the White House
Arts Festival because he disa-
grees with the U.S, policy in
Vietnam and the Dominican Re-
public,

the capacity of the outside pot,
varied from 74 percent right down
to 35 percent,

Fashion is another profit-
boosting factor in the beauty busi-
ness, Last year it was white lip-
sticks and lots of eye makeup.
Before that it was the Golden
Look, with golden-toned powder
and brown lipstick.

Then there was the Opal Look,
with light powder over a dark
foundation . .. and the Doe Eyed
Look... and so on, andso on,

Tastes do change, of course,
Rouge, extensively used in the
early 19th century, became the
sign of a “loose woman” in the
Victorian era, Then it became
fashionable again during the’30s,
but today it is out of fashion,
and sales have slumped,

Eye make-up, on the other hand,
was a bit “fast” except for even-
ing wear, as recently as the mid-
50’s, :

Now it is one of the chief fash-
ion features for all women at all
times of the day, and sales ofeye
cosmetics have tripled since
1959,

But what the cosmetic firms
lose on the swings they gain on
the roundabouts, for they all make
a complete range of make-up,

So as long as the total cosmetic
sales continue to go up and up
they don’t much mind whether the
concentration is on’ rouge, pow-
der, lipstick or eye-shadow,

But to push the total sales up
and up they must be on the look
out for new lines,

The multi-million-a-year lip-
stick market is nearly saturated,
since four out of five women of
all ages use lipstick; and the
same applies to the powder mar=
ket (also four out of five women),

So,they go in for “hormone
creams”—which, containing only
small quantities of oestrogen to
avoid side-effects, can’t possibly
have any miraculous effects on
the skin,

Or “moisturisers” which con-
tain up to 80 percent water, and
which have much the same effect
on the skin as any other type of
cream, Or “deep skin feeding”—
and heaven knows what that
means,

The. profusion of cosmetics
offered can be somewhat baffling.

Offhand I can think of at least
30 brand-name ranges, each of-
fering its full complement of
cleansers, toners, nourishers,
foundations, moisturisers, lip-
stick, rouge, powder, mascaras,
eye-shadow, eye-pencils, liners,
etc,

Even though make-up is toa
large extent a question of per-
sonal taste and skin type, it would
certainly help to know which
brands offer the best value for
money in relation to their in-
gredients,

This is a field in which con-
sumer organizations could un-
doubtedly help, and it’s a field
which has been left largely un-
touched,

For myself, I look forward to
the day when cosmetics will be
formulated, tested and manufac-
tured by chemists in government
laboratories,

June 11, 1965—PACIFIC TRIBUNE—Page 9