“A word that is frequently misused is “optimism.”

aman’ ergaged | in any- business whatsoever. ‘who. °

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‘looks for success without ‘exercising’ his ‘foculties :

ae
ASH

: to achieve that end, is not: an bLisinat but.a

; Bees ‘and. the carci to other bus.

‘iness'men who. are | perhaps. on the
see of doing the same thing: ce

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a ane loses his ae
generally eoncels his ddvertising:

, bd the

_, Business is, rotten,” exclaims :,
: nid ‘forthwith

Ree Ee ae te bts or
ieee:

ders al hig ‘advert rfiging stopped, .

nerce when it t ig over
(ee isting. th

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can |

“mist be! an, pasar ‘the’ advertiser |
ds Therefore to: cut: ‘its: ‘off:

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in ac times, are ‘going to be

: “upon: the! business in-
oe turns off immediately afi |
od. as securing, new , ; business sli “or ‘it tia not. If it doe not, as

“ness, among. other things, amust g
on. In. our: own country. it: must’