“rae OMINECA HERALD, FRIDAY, JULY 9, 1915

oes

A word that ij is frequently misused. is “optimism.” ..
A man engaged i nh any. business: Pies aried who a

— Two things make. advertising
almost: a. synonym. for optimism. _
‘One’ is that the advertiser : ‘who.

" Cateelling soon is:80: o easy

od

that. it Js. S nearly always. thea ‘first’

ROaAE Res

anit

i" ‘efects : “upon. , the open