Maria

February,

Walaplene

chain

iil \i\ es

Wiener

261-5010

Lore

1972

NEWS

Vancouver's proper season
is spring--the time when
the soul of this place is
Most
made most manifest.
e,
tangibl
,
audible
,
visible
Revel in it
smell-able.

2033

W.

4d

A touch of deshabillé takes
cotton jersey,
its comfort,

will

make

the

dress

a

this dress late into the evening.
Of
and
crease
resistance
washability,

favoured

travelling

companion

as

well.

One

pattern

is

a

light

Florentine
lattice-work
on vermilion--like
this:

Li)
It makes a handsome
cotton blouse
and wrap-

around skirt.
($180.)
The same styling is also
available in a distinguished black and beige

pattern.

Valentine's

(In

stock

Day

on. )

from

Sits

Spring

us

better than winter.
Dress for
LMW wool suit.
In fashionable

it in a
pastels

beige
three

one,
two,
and pants

(blush

from

pink,

or
or

$275.

snow

We

a mouth-watering

have

blue)

as

well

velvets

too--

had in
Jacket

pastel

pistachio.

as

q

P.

hs
a

shadow

navy.
May be
four pieces.

new

[xX

A

is
In

Racine

wool

jersey

suit

a dependable friend.
apricot, buttercup

yellow,

or

lettuce

green,

serious side.
scarf $295.

$275.

it shows unexpected
whimsey.
In beige, pale
blue, khaki, brown or
charcoal,
it displays its

more
With

copy,

TOO

COMPOSING

AFTER

SOMETIMES,

advertising

one

suffers

MUCH

decreased

a

sensitivity to language.
Although ads are
short, to write them requires long exposure
to phrases--inspection of adjectives like
a director's review of aspiring starlets.

Dozens

up.
with

are

turned

over

One tends to get
a pleasant face,

for

every

one

taken

jaded.
Language
or a suggestion of

innocence,
or shyness,
becomes boring.
The overstimulated verbal palate craves
the brazen,
or bizarre.
"Cool,
crisp cotton

is rejected in favour of “glacial cotton."
But that is just the beginning.
A contrast,
suggesting richness and warmth,
is needed
for “velvet."
“Intestinal" leaps to mind.
Dazzled by these visions,
one speculates
as to whether Daliesque advertising might
be preferable to the conventional sort.

What

about,

“soft

as

a

melted

watch,"

or,

No

That

way

“clings like the skin of the sea"?
One
grows excited.
What about--starkly-“A

hat,

encephalitic"?

He
Do

must
some

rest,
let
carpentry

his
for

starts

Valentine's

lies ruin.
ear is out

on

last

word-sense
awhile.

through

recover.

Day

February.
a)

Ss
Oo

to

nol

The copywriter realizes his
of tune with his audience's.

Saint
Daytime

Trop

sheer,

cotton

gusset,

Usually

$3.50.

colours.

NOW ype oia)
Garconne
Knee

socks.

Now

$1.75.

Usually $2.50.

A

very

Amour

sheer,

pantyhose

with

gusset.

in

i

Usually

:

Fascination
Hip

control,

gusset.

Usually

Now

$4.65.

$3.00.

cotton

Now

a

silk

$7.50.

Tendresse

cotton
sole.

tummy

control,

gusset

Usually $4.25.

Now

luxurious

$5.50.

:

With

with

$3.50.

and