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Objectives of the Campaion

@ involve a large number of British Columbians in environmental! enhancement activities
® clean up litter from urban, rural and wilderness areas

® encourage voluntary action as a means of resolving the littering problem

® make British Columbians aware of the value of waste as a resource

® “ encourage the reduction/re-use/recycling of waste

The Results

1,399 projects were undertaken throughout the Province

more than 200,000 volunteers were involved in the projects undertaken, some in more
than one PITCH-IN activity

698 volunteer coordinators directed programs at a local level

44% of all projects separated the waste collected for recycling or educational purposes
36% of all projects recycled the waste collected

projects took place in 200 communities

donated labour totalled approximately $8 million (this excludes donations of equipment,
supplies, etc.) This was a direct saving to taxpayers.

Public Service Advertising donated by print and electronic media towards making
British Columbians aware of their responsibility toward maintaining a clean and healthy
environment totalled hundreds of thousands of dollars

The Projects and Number of People
No. of No. of
Description of Clean-Up Project Volunteers Orpanizations

Schoolyard 119,403 606
Neighbourhood 116,071 625
Park/Piayground/Churchyard 75,088 449
Ravine 17,214 77
River/Stream 23,877 157
Highway 29,763. 167
Cemetery. 664 19
Entire Community 37,922 6
Lakeshore 63
Business 3 84
Beach | 21
Other ay

please see reverse...