THURSDAY, APRIL 15, 1971

TERRACE, HERALD, TERRACE, B.C. .,

Terrace

ADVERTISING MANAGER: GARY CARD
Business Address: 4613 Lavelle Ave,,

The Terrace Herald Is a member of the Canadian Weekly Newspaper
Association, The B.C. Weekly Newspapers’ Assocation, and Varified Cir-
culation. Published every Monday and Thursday at 4613 Lazelle Ave.,
Terrace, B.C. Postage paid in cash, Return Postage guaranteed. Second
class mail registration number 1201.

GENERAL MANAGET : GORDON HAMILTON

Herald

INTERM EDITOR -

UWEMPUN MENT

1 WENT TO "INFORMATION CANADA’ AND THEY Tow
METO COME HERE?

Terrace, B.C,

NADINE ASANTE
Phone: é3s-6357_J

A muse on the news

The announcement by Dr. J. Hatter
of the opening date for hunting grizzly
on Game Management Areas, 22, 23
and 25 doesn’t tally with an Easter
weekend report that serious concern is

_ being felt by B.C. Wildlife and Ecology
authorities about the decline in the
grizzly bear population. A ban is being
considered until the number of
grizzlies in B.C. can be determined.

Information on the reproduction
cycle of the bears has been grossly
overestimated and there is feared to be
a serious threat to the future of the
species if wanton hunting of the huge
beasts is allowed to continue.

Maybe the open season on man is yet
to be announced?

XXXXX

U.S. Table Tennis Champions are
competing in world matches in China.
When the U §S. places more value in
getting a man on the moon than on
getting down to the solution of hunger
and pollution at home, it is
understandable that succesful
negotiations for the entry of table
tennis players into China should take
precedence over negotiations for peace
between Hanoi and the U.S. in Paris.

The question arises about the
possibility of having a table tennis’
negotiator as next President.

Anyone who can smoath the way for
the American table tennis team to ping
a pong in Peking should be able to turn
the tables of war in Washington.

XAXAKX.

On the heels of a report of a pollution
- spill at Endako into Francoise Lake,
Ralph Nader, the self designated

TELEGRAM
oYNGICATE,

[ it ML y view: e ‘Nadine nse

spokesman first for American
consumers and lately for the general
‘questioning public, announced over the
Easter holiday that no effective
solution has been presented by the
Federal Water Pollution Board. in the
US.

“Individual fines of $500 or $600 are
levied against corporations but bounce

The soap is important, the toothpaste,
the car,

The girdle, detergent and shrunk
candy bar, —

truth

Push the product and hardsell the
~ youth.

Make the kids smoke, it’s good for the

To hell with the issues of honor and’ —

Fill all the oceans with waste and
detergent

FISH CAN’T SCREAM so fresh
water’s not urgent.

Carbon-monoxide can belch from tin
chassis

But calm yourselves down you laddies
and lassies

Don’t query the smog, don’t bother to

right off the corporate structure and
are passed on to the public anyhow’,
sayd Mr. Nader of fines levied against

big business enterprises for industria] Make youngsters feel ‘cool’ with the

pollution.

“More than 500 new chemicals are
unleashed by industry each year. It
took only 50 years to kill Lake Erie
(Erie is now completely devoid of
marine life) and it will take only about
half that time at the present extent of
industrial pollution to kill Lake
Superior.”

Lake Superior is the largest inland
body of water in the world. If Superior
goes will the oceans be far behind?

‘OUR OPINION.

a ee pan age

The advertising ban

While there is a possibility that any
editorial mention of Premier Bennett’s
proposed Sept. 1 ban on tobacco and
alcohol advertising could be branded
as self-interest comment there is still a
fundamental issue at stake in. the
proposal which requires public at-°
tention and appreciation.

Why, within the free- -enterprise
system under which we operate, is
something which is deemed to be legal
not permitted to be marketed to the
public under normal business.
procedures? Why should tobacco and
alcohol advertising be banned while
there is no hint of any on either of these
products?

- At issue is not the matter of the
relative merits of tobacco or alcohol
but the right of.a producer, licenced
under Canadian and British Columbia

‘competitive enterprise by advertising
the advantages of his product over.
these: of 4 competitor. -

* If it were to result in a diminution —

af ‘the abuse of. the twin habits of

products,
law, to pursue the normal means of ~

smoking and drinking, the ban ‘would

be justified.

But: Mr. Bennett must know that

the elimination of advertising of

tobacco and liquor will not result in a
decline in consumption by those who
use either product and it is unlikely to
curb the desires of those who may be
tempted to use them i in the future.

It is clear now too that a provincial
ban.cannot be totally effective unless
the premier proposes to ban the im-
portation of newspapers. and

' Magazines into the province from the

rest of the country.

And-for a government that holds a.

monopoly on the sale of beer, wine and

liquor and which is accistomed ‘to:
enjoying. profits.on the order of $70.

million a year from the sale of those
there is something
hypocritical about the: ‘premier’s

‘stance, Pa

“But the- fundamental issue
remains: why should a legally con-
ducted business hot be permitted to

advertise?

NOW STEADY ON,
Kid, STEADY, ON—i),

REMEMBER WHAT THE vicarsaiD

punks
But sell smokes
trees...streams...outdoorsy

tobacco promaticn,

As they take their first puff toward

self-pollution.

. That ditty will probably never
hit the Ad Agent’s Top Ten but
then the truth seldom does.

If advertising were a
‘necessity one could excuse the
expenditure but usually a
product is pushed forcefully
because it is not a necessity and
the mark-up and profit are
fantastically high.

The estimated total
advertising in the U.S. in 1968
was 18 BILLION 16 MILLION ™
dollars with a lesser amount in
proportion to population spent
in Canada. .

Beeause’ éf the tiripublicided®
recession the figures for Igat -
year have remained more
less static.

But if the amount spent on.
advertising didn’t rise, the ad:
writers’ respect for the
intelligence of the buying public
hit an all-time low. ~ ;

For instance how many
housewives of your
acquaintance would po into
screaming meamies about the
whiteness - of her. neighbor's

washing? .
errace, watchers “and,
listeners of the media are not’
saturated by the grossly -
‘degrading advertising ‘which
dominates the, airwaves on: thes.
southern mainland. « Not only},
the advertising itself but also-
the unmonitored use of
advertising which places a
wildly exuberant ad about a.-
new floor wax between the news.
stories of children dying from
starvation and the death of

ask,

uusing
junk. mask.

our creed

read.

10,000 people during a flood,
seems hardly appropriate.
Advertising like -germ
warfare has reached a plateau
where it works so insidiously
and effectively that reaction
takes place before awareness.
Ad writers are masters of the
three Rs...rot, rape and
ruthlessness, and we the
peneral public dance at the end
of their manipulated strings.
The soul-less robots who write
the bilge have only one goal, to
sell the product at any cost.
What’. was advertising

4 origirally’ désignedta do? To
"communicate, information to a
co Targe’ ‘public¢'at one time. “I sell
-... potatoes, the location is here

and the spuds cost ‘X’ amount of
money.” That is the basis for
ads,

But what has happened to the

honest presentation of facts?

It's gone to a costume ball and
is no longer recognizable. Let's

. take some examples.

It is possible to dress an-ad
from.a money lender in music,
sex, child-love, filial affection
and all else but the nitty gritty is
still ‘We would like to prey on
your. financial misfortune by
lending you money which you
must return at great interest to
us within a given period of
time.”

Also toothpaste and toilet
paper, mouthwashes and
household cleansers are items
which ‘send the ad men into
word orgies.

A good brushing three times a

WA _ answers CLAC

‘ ‘movement, hence has ‘not and .

The Editor
Terrace Herald --
Terrace, B.C.
Do
Dear Sir:
In a letter to: the: editor

(Terrace Herald). dated April
‘sth;

1971, Mr. “Neil - Roos
representative of the Company
union. known as. °C.L.A.C.

‘attempts to subtly suggest that

CG.LA.C. did not circulate a

 , petition to the ernployees.at the

oP “Pohle: Mill with the full intent of

— LOVE THY, NEIGHBOUR. “

- ‘segregating I.W.A. supporters.

The L.W.A, invites the general

. °publle ‘to question: any ‘of the

‘Pohle employees known to them

- “-gndlearn the truth. In the same

Po Oye 2 NOT ME NEIGHBOUR )
COMER METUSBAND J

EZ GETS so  CuTELSED

THESE Davis — 1 BON ip
CAN TAKE .
BEER: LIKE EE USED TOL, f°

“ition:

article Mr. Roos the Company
representative ~
interprets. “The just 'socléty” as

«one where organizations such as
* the company union C.L,A.C.

can
-enjoy the fruits of the struggles t

- and sacrifices, made'over the ©

years ky the many thousands of .
men, and women. who are
members of ‘the legitimate |
‘Trade Union movement, ‘while.::

i their efforts.“
that Mr. Roos and |

his appeal | to selfishness will fail».

and that‘the exiployees of Col-
Cel. Properties Ltd. Pohle’
Lumber Operations will vote, ete.
joln hands. with thelr Sisters a
the. true house of

‘at hele Tellow iat
C.L.A.C lives off the body of

‘the legitimate trade Union _

a

never will, understand the

-solidarity of sincere trade

unionists.

Jack MacKenzie,
Business Agent,
Local 1-71, LWA.

Very upset

The Editor
Terrace Herald
Terrace, B.C.

‘Dear Sir: .
] was very ‘upset when. I read.

the account in last weeks paper

of the happenings at the old R.L.
MacIntosh property. ;

‘That! house was built’ Tor the
use of the ‘Anglican Minister
.T.J. Marsh and his family in the

summer of 1908. ‘The Frank

home across the:road was built

at ‘the same‘time.

childreri, and 1; and my four had
‘arrived by river boat about'half

of -that. year. . We: Jived

across from: each other in little: .

temporary log homes. We. lived

in ,
we could be sn
v: before winter set, at.

’ youthful- bellies

and yarn, “
. ‘moved to the new settlement

We're pushing a car with built-in gas
No age is too young for ‘Pre-soaking’

Our only regret is that babies can’t

day with a brush full of baking
soda might not taste as good as
advertised toothpastes but ‘it
will do a better job of cleaning —
your teeth.

Laboratory testing has
proven that the majority of

_ advertised mouthwashes which

offer to cure everything from
bad breath to ingrown toenails
are utterly useless at their
supposed job and gargling with
warm water and salt is far more
beneficial to your mouth and
wallet, Cold cereals, the
SWIRLIES and SWEEPSIES
and, other.» semantically
attractively -named ‘sawdust -
have with few exceptions been
decreed by the American Food
and Drug Department as
having not one iota of nutrition
in them unless taken with
cream and sugar, yet half the
‘in .North
America are filled with this

garbage every morning .... _

because they're easy to prepare
and the advertising for thern is
directed toward children with
thé promises of useless enclosed
gifts,

So beware all ye citizens and
purchasers of goods ... you're
being hoodwinked into. buying
the unnecessary at a high price,

If we don’t stop and take note
of what is happening to us we
will never return to the day .
when the best form of -
advertising was a satisfied
customer. We won't return to it
because it will have passed ©
from memory.

, “YOUR ‘OPINION.

There was no,lumber and so

-the men in the valley were busy
-hewing the logs, this was

volunteer labor, for the
Ministers’ home. My husband

built ours of timbers which were

being cut for the railroad, being _
built. ; .

: Both families moved into-the

“new homes in-the fall of 1908,

Church Services were held: in
the living room in the Manse or

- aS it is called now ‘the R.L.

“MacIntosh Place, Everyone |.
attended and many people were
welcomed through those doors.
The Marshes were. wonderful |
neighbours. In the winter Mr, .
Marsh would don his snowstioes

‘Mand tramp a’ good, path from

their door td ‘ours, a cheery =

“hello” and to seé-that we were"
In time: of sickness,
“:, they were < there.. \. :
- children were born,: Mrs, Marsh °

all fine. -
When my

attended. me,.and came éach .
day to attend to the baby untill +

could be up and’ around again, «°

It was inthis. same living |

-Mrs. Marsh and her two small - ‘729 my son Jack Frank, who'”

was tlie first white baby born: in:

_ the valley-Was christened, one -
Z ‘, Sunday: afier Service, Then’ "the ©
. ‘a mile up river from there in: .
; CLAC,” the company union, M

early’ settlers * . Presented ‘me -

“with > a. ‘Sterling © Silver. éup =
“engraved "John Lewis Frank,‘

Kitsum: Kaltim’s °° First Born

* from. the Pioheer r Settlers ra Abe
the kath 1808)--°

“Outlook: losiny. fe for -
scientists, eniginaers /

. OTTAWA (CP) —Canaaa will of an: ‘abundance. of

duate,

have many more scierice and who lodk:to. teaching as their
engineering graduates than can. prime-field of employment. (F
be fully used for at least two . 4
more years, Beyond that the fu- making it harder for graduateaqe

_ ture is uncertain.

Universities alrendy aré

to get into schools to take higher

This gloomy outlook for sclen- degrees. : Provincial; govern-
tists and engineers was set out ments are boosting fees and re-
today in a study by Dr. Frank ducing achotarships for post

Kelly, a science adviser fo the graduate training. -

Science Council of Canada.

His report will be the founda-
tion of a later report to the gov-
ernment recommending action.

MOVEMENT INCREASES: _ : ae
. Movement of graduates from
province, to province will inten-#

sify as edch region tries to offer

Dr. Kelly says that this year more equal opportunity for un-

alone perhaps half the esti-
mated 14,000 science end engi-

dergraduate and graduate. edu-
calion ‘ata time when employ

neering graduates | will not be ment opportunities are in

used effectively.

keeping pace with growth. in

‘In the’ most: highly-trained education,

category, ‘there may be a

Discrimination against

surplus of 400 PhD holdera this women graduates will be

year with a further- surplus of reinforced, by . ;

500 in 1972.

‘plentiful
graduate ‘supply ply,

This unprecedented ‘prospect industty nae "government and
of an abundant supply of highly- . university jobs.,:

trained manpower has imper-

Pressure will grow to extend

tant implications for govern- university education to a larger {

ments, industry
educational institutions,
Canada now produces propor-

tionately more PhDs than the taxpayer to foot the education.
United States or Britain for an bill will be a limiting factor, '
‘employment system that finds support will grow for guaran: §
it difficult to use their skills. teeing everyone at: least two

-But the study says it is doubt-
ful if Canada produces half .

enough educated’ people to at. who benefits most from
achieve the national goals pro- higher education—society -or #1
posed to the government by the the individual. New attempts fj
science council in October, 1968, will be made to study the:

KELLY CRITICAL.

and proportion of the. college-age

population and to age ‘groups.
While the. willingness of the’

years of college.
New attention will be directed |

ppeeers ate Ten eter ament ny veaneh Oo aan

working of the education}

Dr. Kelly, 8 young Australian. system under many more
chemist who came here six factors that affect it

years ago, sharply criticizes in-
adequacies in data. to measure
_ Supply, demand and the factors
affecting them.

Hemakes it plain that Canada
could- benefit from Britain's
example in setting up an insti-

ported co-operatively . by
government, universities,
employers’ associations and
trade unions.

Dr. Kelly peers into the future
for effects of this unaccustomed
wealth of graduates. '

He predicts emphasis on edu-
cation as training for well-paid”
professional jobs will decline.

‘Stress will be laid on educa-
tion for its own sake and for its _
problem-solving potential, He
warns that society is unpre-
pared for this large and sudden _,
transition.

He identifies several impor.

- tute of manpower studies sup- _

tant factdis in how smoothly thes,

transition is made.

He says employers and
educationists must intensify .
recent efforts to make -each -

Conscience
and Comment i

‘By REV.K.. K. ‘NETL . FOSTER

~q

“How do you feel about life?” ;
Our, friend gave a_ startling}
-yeply. ‘Life is great,” he said, (my
“but death will be better.”

Such belifes are incredible !¥
except in a context of deep ;
Christian - commitment. ,
Nevertheless, they are far from if
new. St. Paul had the same kind “4
of divided sentiment when he |
said, “For me to live ig Christ, 4
and to dieis gain... Fam hard iq
pressed between, the two. My
desire is to’ depart and-be with
* Christ, for’ that ‘is. far‘better.” 4

The are who is welded ‘J
to money and property siniply ‘#
oatinot: nd. I cimply
* fhe’ = ieee eeagine anythihg
‘better than: self-gratification. Fs
But for. the Christian believer ¥

‘other aware much earlier of ' there certainly is something far 1

job-market trends.
SCREEN IMMIGRANTS
Canada may have to start
screening the immigrant -
professionals who were a
substantial source of supply in
the years when there were
shortages. :
' In industry, companies may
lose out in the flow of new ideas
and techniques by restricted
hirings and the general educa-

tional-improvement of industry th

may be impaired,

New emphasis on enrolment
in social - sciences among
today's undergraduates in-
dicates that the ‘pattern of the

_ physical sciences, may be

repeated—demands | for
teachers filled by immigrants | -

with the prospect in five years .

called Terrace’ i in’, 1913, The |
George Hipps, and finally. the
- MacIntoshs."had it for “their”

’ Jife now to the indescribable life 7; v

better, Death. It is the portal ‘
-that leads: from the abundant }!

1 4
“No wonder Paul exulted,
“Death is sallowed up in -
victory. 0 death, where is they /4
vietory? 0 death, where is thy (
sting? The sling of death is sin’. i ;
. But thanks be to’God, who

gives us the victory through our : Hi
Lord Jesus. Christ.’’ :
And it all hinges on Easter, |
e resurrection of Jesus:

Many live well but die poorly, *:
broken and fearful, ‘desperate. if
And who can blame them? :
Invariably they have shever i

. believed and at last they cannot. "

Far better to believe tow. (9
Live well, Die, well. Ang live ‘
“again. ; ‘"

an hour or two oand he is reddy to .
 Btart, a revolution, a. ,
Regarding that! part dealing g

summer home until they. pasted with’ thé ‘restrictions placed on

away. -
Toved that partof the valley,

and atill'do. There are many unfair. ‘While. restricti

the native Indian and his fishing ‘i
‘rights’ I feel that the law ‘is 2
the }%

happy memories of our early Native who is not to blante for ‘a

pioneer life, the good times we
shared together.. What has
happened to ‘Home Life’?

any shortage of fish ..\.the %
white fisherman, and | Américan
tourist ~~ . have “: almost ¢

often. wonder if Mothers coilld — unrestrictive. fishing: sevelf days

_ be back in the home, with their

a week, One instance js -the 7

’ children, teaching them the way - mouth of the Kalum riverwhere | ;

of life, and. its.:true values, if -
things could not be better for the :
young people.

Au
So you see why I feel sad to fisherman. “admitted

think ‘this is what lias come’to-.

. pass In:that part of the-valley the “Kaluim mouth wi
that was so beautiful and where - several weeks more fi
~ everyone helped one another: And these ‘are spawning

- and shared what they had.’ pia

- will be 63 years this May.since I “these bars.
- arrived here.. 1 will be 99 this
May, .a long time te Jook back. .Kalum

anda lot of happy memories. «

They: agree :

". The Editor el
Terrace. Herald
Terrace, B. C.

The i |
issue hn ‘Nadi iAsaite. wad:
tight and. to’ the: point. The ":

April lh
‘ oe

Mrs. Mattie Fiank down Stream ‘are

it average citizen 1s ‘totally

" nélgh
‘followed: when: the Marsh's

unconcerned: whether: out.
fisher es:*or--wildlife’?survive,’ '

tourists camp every day.-Same 4g
-appliesto the resident ‘white... In ie
ust of 1969, one local, white z
shad if
taken 34 ‘Springs off the b ars: in &
He: stil .
a
fish ¥
~ laying thelr eggs in the gravel of #
To add intilt:to &
injury, the west bank gf ithe 1%
for ‘about’. afimile =
upstream, and the West bank of &
ithe, Skeena for-a least Aimile &
dian |
: Reserve. If the Natives Wanted
to get tough they: couldiorder
‘most of these. fishermeri f'the

"river mouth."

TE more. isn’t done to pxotet
-tha ‘spawning. grounds ;from
_ guetta byw white and ec

Hiirist .
low

a don't’ need. the’
dollar that badly. that, wa;
“them ‘to’ jespardize one"

“cand rather ‘thay: be -coneeined: ‘pelmatty: ‘tn tee Se
‘with Pollution careléssly adds to

dit. But deprive him of his‘ beer 2 20° +.
or ‘his favorite t tv. Program for vi