261-5010

Lore

2033

W.

At

Maria

1976

NEWS

Sweaters

October

ye

Wiener

N

;

My

4

=

Our

gently

sweaters
of

Lt

are

cashmere
very

feeling
17

é

pure

cashsilk--

mixture

a luxurious

Pail

a
“oe

in

cashmere.or

ombered

soft

and

and

in

silk--

appear-

ance.
effect

The ombered
is achieved

Blues

and

in an original way
through handpainting.

blend

in

beiges

nicely

with

our wool or corduroy
pants.
A handrolled
scarf in similar
pattern
and tone
adds. finishing detail.
From Didier-Ronsard
in Grenoble.

Sweaters
Scarf

: Topping

$45.

from

$125.

News

CLASSICS

Nothing could be
more classic than
our

pure

wool

Racine jersey suit.
A V-necked ribbed
cardigan jacket
belts
newly

skirt.
ket is

over the
narrow

The
long

jac-

enough to be worn
over pants as

well.
ection
Jacket

$275.

A good selof colours.
and

Scarf

skirt

$20.

1

CLASSICS

Or

this

suit.

ultra

Square

2

~

suede

arm-

holes,
slitted back,
and optional belt

make

a

very

comfor-

table
jacket.
The
skirt is slightly
gathered
and again
the jacket is topping over pants!
Jacket and skirt

$500.

6.0

é

6

"Really,

yo u could
take

off

your

when

apologies,

4

Charlotte,

at least
UltraSuede

you

and

wash

it."

gratitude,
to Stein)

of

WE

RECENTLY

VISITED

to

shirts

women's

someone

which

we

wear,
make

find

on

the

A

DOWNTOWN

business.
for

best.

We

us,

(That's

MANUFACTURER

were

of

our

looking

design,

the
for

larger
more

why

it is

there

would

design.)
The methods
and equipment
of
shirt-maker,
we thought,
could be used

efficient

loss

of

production,

quality.

provided

(We

had

repeatedly

for

own

our

be

been

no

advised

that no local manufacturer could do this job; but
if we paid much heed to conventional wisdom, we

would

soon

must

never

be

out

of

business.)

engage

the

butcher

The man we visited was good enough to show us
his plant.
Rack after ghastly rack of merchandise
proclaimed that no deal would be possible.
Sometimes
silk
purses can be made from sows'
ears, but one
man

himself

wares.

"I

seemed

don't

only

buy

for

the

work.

indifferently

any

of

my

The

proud

clothes

in

of

his

Canada,”

he assured us.
Canadians,
he affirmed, would refuse
better clothes if poorer ones were cheaper.
This
was by way of excuse for the majority of Canadian
manufacturers,

‘top

Centre

lines.')

there's

Mall
a

not

for

only

himself.

fifteen

minutes.

"Just

market

go

for

and

quality.

Doesn't Care How She Dresses.
it's different there."
place
to

We

suggested

with

prove

the

junkwear

that

the

in

Then

The

hard

However

tell

in

of

for

good

made

Pacific
me

Canadian

Except

it

he

the

swamping

makes

contrary.

(Indeed,

stand

Woman

Montreal;

the

market-

Canadian

their

women

taste,

they must cover their bodies with what's available.
And it is hard to develop an appreciation of beauty
without exposure to beautiful things.
They are just
too hard to find downtown.
He protested
that he would like to make better
things,
but the buyers
don't let him.
They always
beat him down another nickel.
It occurred
to us

that this might be conspiracy masquerading
tition, but we didn't say so out loud.
order

cably.

He

was

unwilling

The

experience

would

convinced

us

have

been

to

too

work

with

small)

(not

that

the

search

seems,

be

able

the

was

so

us

we

first

as

compe-

anyway

(our

of

kinda)

futile.

parted

its

ami-

Instead,

we decided to do the thing ourselves.
Guided by
some of our workers with relevant backgrounds, we
borrowed a few techniques of mass production, while
retaining most of the humanity of our old operation.

We

will,

it

to

make

our

shirts

for

the price we sought.
Thus, a half-happy ending
this episode.
The unhappy half is that we, and

who think
change in

as we do,
cannot make
the prejudices
of the

to
those

enough to force a
mass manufacturers

and mass retailers with a vested interest in mediocrity.
Not yet, at least.
One last, hopeful note

is that we have found a
quality,
for our velvet

you

this

fall.

So

much

manufacturer,
devoted to
suits,
which will come to

for

conventional

wisdom.

|

SAIN

RB

New

i,

Blouses
A white cotton blouse
for evening, with much
of

the

look

and

feel

of

silk.
A wide flat collar
and slightly full sleeves

make

ance.

For

for

a

$65.

day,

a

dressy

Buy

appear-

for
clay-coloured

October

shirt with stripes of
hem-stitching.
$52.50.

Saturday

Opening

Clever

During the fall season,
and until Christmas,
we will be open on
Saturdays

9:30

until

Culotte-

from

Skirts

5.

From
the
ron
a
culotte.

In

Enjoy

the

In

black

green

In

a rainbow of colours
of Fogal pantyhose
twenty-five percent off.

navy

or

From
back

skirt.

best

wool,

brown

of

the
a

both!

$145.

loden,

ultra-suede,

$145.

$155.

8

to

October

23,