For the tourism industry in the Nanaimo area the appropriate multiplier* to
calculate the indirect impact is 1.08. In this case the number of employment hours
directly created is 2,975 person hours. By applying the employment multiplier we
can deduce that an additional 238 hours of employment were created in the
Nanaimo area as an indirect result of the Festival.

TOTAL EVENT ECONOMIC IMPACT

The total event economic impact for the Nanaimo Maple Sugar Festival is $457,596.
This number is the sum of the total visitor and organization expenditures ($351,997)
and the indirect and induced impacts ($105,599).

The total employment impact of the Nanaimo Maple Sugar Festival is 3,213 person
hours or 459 person days. This number is a conservative estimate as additional
person hours of employment are also created in the establishments visited by
participants such as hotels and restaurants and other businesses that supply the
Festival.

* Ibid, p.27. The chosen multiplier includes only the indirect impact and not the induced impact.
The decision was made to exclude the induced impact in this case because of the temporary
nature of the employment created.

Nanaimo Maple Sugar Bestioal 2004: 4 study of cconomic and non-economic iinpacts on the Nanaiino area 26
} sg }