THE CORPORATION OF THE
CITY OF PORT COQUITLAM

MEMORANDUM

TO: B.Re Kirk DATE: April 22, 1987
City Administrator

FROM: W. Brown
Director of Community Planning

RE: Advancement of industrial Strategy

RECOMMENDATION:

That the Planning Department
District of Coquitiam Plann
reference for a reques
plan and advertising.

be authorized to work with the
ing Department to Prepare terms of :
t for services to prepare a marketing

BACKGROUND:

The work recommended to be carried out by the Coriolis report. _

during 1984 and 1985 is now largely completed. The Cityts

Development Promotion Programme jis now ready to proceed toa
new level.

— eS During a meeting of the Mayor's of District 43 munici
Paar : a joint advertising initiative was discussed. This f
a

ae appears to fit Port Coquitlam's needs.

ree COMMENTS: : | | |

The project being recommended is to prepare a marketing plan . :
CO ee for the City and a series of targeted advertisements: to en
- a / implement the marketing plan. This work is beyond the

capability of City staff and would be carried out by a
» consultant.

Terms of reference for a consultant will be prepared by
Planning Department staff of the two municipalities. The
general tines for the terms of reference is to develop a | ce Be
marketing plan for each of the municipalities emphasising | noe Ee
sectors to be promoted in each municipality. Beneath the . .

marketing plan would be a series of advertisement that would re coe
promote these sectors.

cosce/d