MEETING REPORT

This meeting is our first at Aberthan Centre. OQur
guest, John Rix, talked to us about a logo and reasons
for using one. John is a potter and graphic designer.

A logo is necessary to give a group an image to
present to the public. A logo would make us visible
and identifiable. Every printed piece that we use
should include the logo. A logo must quickly communicate
what a group is and what it does. There are a lot of
questions to be answered by the Guild before deciding
on a logo:

"Logo types" use particular lettering.
"Pictographs" have no lettering.
There are eonbinations of both,

For the Guild, there are questions:

Is it necessary to spell out the name or can it be left
to symbols?

Should it be very conservative, or the opposite?

How is the logo gcing to be seen mainly? On posters? If
so, a lot of typography is not suitable.

Is the logo going to cover everything that Guild members
make? Functional pots to sculpture?

4 poster should be something that people would want to
keep and hang up in their houses. This need not be
expensive.

After this presentation John asked for questions and
discussion,

You can start with a symbol and typography, and after
a time drop the typepraphy when the symbol becomes known.
This would be appropriate for us. We should have a logo
with flowing lines and not too austere and business-like.
You might do research to see what was traditionally used
in days gone by when there were Guilds for many trades,
and see if you could use something like that.

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