Forest company halts»

anti-Ford campaign

WEST FRASER is asking its employees
to hold off for now on a campaign aimed
at Ford vehicles and products,
_ The automotive giant angered West
Fraser and other wood products compa-
nies across the continent for taking out
ads in an American magazine promating
steel over wood building products.

Their response was to stop buying Ford
products themselves for corporate use and
to encourage their employees to do the

same for personal use.

Ford has now apologized for what it
did ‘and has agreed to run three ads in the

_ same magazine, called The Family Hand-

yman, extolling the virtues of wood.

__ IPs also agreed to work with wood pro-
ducts companies on other, joint promo-
tions, And that’s sufficient for West Fra-
ser to call off the boycott for now while it
keeps an eye on the situation, said com-
pany official Ernie Thony last week.

“If they’re out to slam us, why should
we be supporting them,” said Thony of
West Fraser’s initial response to Ford's
ads.

The ads were in the form of tips to do-
it-yourselfers for home renovation and
building products. When it comes ta
studs, “the better, more long-lasting ma-
terial to use is steel studs,” read one ad.

“Steel studs have many advantages
over woad. Steel studs are perfectly
straight. They don’t shrink or split.”

“They're light and easy to store, plus
they resist fire, insects and rol,” the ad
copy continued.

A memo to emplayees from West Fra-
ser urged its employees to write, fax and

email Ford. “It got to the point they asked
us fo stop sending them letters,” said
Thony of Ford's reaction,

Susan Rogers of a marketing, promo-
tions and lobbying organization called the
Wood Promotion Network, which tipped
off its members to the ads in the first

Place, said there’s a broader issue at :

stake.

She said Ford has a corporate record of
giving to environmental causes, some of
which have taken aim. at the forest indu-
stry.

“We found there was a seething under-
belly of dissatisfaction with Ford that has
been going on for a number of years,”
said Rogers in adding that ads were “the
straw that broke the camel's back.”

She noted thal shortly after the Hand-
yman ads came out, an ad in National
Geographic was published.

A sentence over a photograph of a per-
son crossing a wooden suspension bridge
in a rain forest read, “The deadliest crea-
ture in the rain forest is not threatening if
handled properly.”

Rogers now said there's a new attitude
at Ford after Wood Promotion Network
members began to contact Ford.

A meeting between senior people from
both the Wood Promotion Network and
Ford was held two weeks ago.

“Our point is that we are mutually
economically dependent upon each
other,” said Rogers.

Ford has now committed itself to joint
promotions with wood products compa-
nies to the point it has assigned a full
time executive to the effort, she said.

Natives plan own tour
to talk about treaties

A KEY native organization won’t be par-
ticipating in next year’s referendum on
land claims, but it will tour the province
to tell people about the benefits of trea-
ties.

“It’s morally repugnant,” said Bill
Wilson of the First Nations Summit of the
referendum.

The B.C, Liberal government is putting
a series of questions to voters in the form
of a referendum designed to give it a set
of principles as a basis for treaties.

While the Liberals say the referendum
won’t question the reality of treaties,
Wilson isn’t convinced. (3 "0" 2 8

“You don’t subjugateier Hphtevst. Wh. “"AMPafhal dohvindéa HMfottoMpkBte, vitts

minority to the whims of the majority,”
said Wilson.

“It’s a waste of time and money.
We're boycotting it,” he added of the re-
ferendum plan.

“We're not spending a lot of time on
something we know is wrong,”

The First Nations Summit, along with
the federal and provincial governments,
set up the now-failed treaty negotiation
process in the last decade.

But Wilson and the First Nations Sum-
mit now hope a tour backed up by infor-
mation, videos and CDs for school and
other use will revive the idea that treaties
are needed.

“There are three choices — litigation,
confrontation or negotiations,” said Wil-
son in stating he prefers the latter.

“We need to educate the people.”

Wilson and others are still working on
the details of the tour and of the informa-
tion to be prepared.

“We want to explain, not sell,” he

said of the overall plan.

The stand-alone First Nations concept
came after a meeting between it and Pre-
mier Gordon Campbell.

Wilson said the Summit had asked for
an equal representation of native leaders
and MLAs on a committee to travel the
province insiead of the legislative com-
mittee which is now touring.

That was refused but Campbell agreed
to finance the Summit-only tour and in-
formation, said Wilson. ,

He has no great hopes the referendum
will be a valuable addition to lreaty ne-

gotiations:

vote. Single-issue referendums seldom
draw more than 25 per cent,” said Wil-
son.

He’s predicting most of those who will
vote will be “zealots” opposed to any
form of treaties.

EEE
THE PROVINCIAL government is wait-
ing to see what kind of plan the First Na-
lions Summit has for a province-wide tour
and public education program on land
claims before commiting itself to paying
for it.

While the province has agreed in prin-
ciple to both, it first needs details as to
the kind of program and shape of the tour,
says attorney-general Geoff Plant.

“The idea in principle is a good one
but there is the fiscal restraint the govern-
ment now faces,” he said.

“There is value in the context of a re-
ferendum debate on the principles around
treaty making for First Nations to have
their voices heard,” Plant added.

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Listen To The Music
Eoch Thursday from

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between 6 p.m. and 9 p.m.

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description was obtained due to weather and lighting
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Trespassing on private property at night is a criminal
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