STATUS REPORT, NOVEMBER 1988

TOURISM VANCOUVER
1988 GREATER VANCOUVER DESTINATION MARKETING PROGRAM

The following presents the status to November 22, 1988 of projects and
services included in the 1988 Tourism Vancouver contract with
municipalities.

1. Magazine Advertisements

Advertisements featuring municipal attractions and Infocentre locations
were place in the YVR August edition and Playboard October edition. The
same advertisement will also be placed in the YVR December edition.
Expenditure: $6,900

2. Greater Vancouver Priving Tours Brochure

The driving tours brochure which identifies municipal attractions is
complete and 100,000 copies have been priinted. Distribution is currently

underway to Infocentres, convention planners, tour wholesalers, and
automobile associations. Only a limited number of brochures have been

printed to permit some experience with the material and revisions in time
for the 1989 peak tourist season. Some funds have been held over to 1989
to enable revisions.

Expenditure: 342,000
Carry Over to 1989: $13,000

3. Representation at Travel and Trade Shows

Municipal attractions are highlighted at: all travel and trade shows where
Tourism Vancouver is represented. Travel shows during 1988 are as
follows:

National Tour Association, Kansas City, November 1988

World Travel Mart, London, December i988

Atelier Canada, Paris, December 1988

Expenditure: $1600

4. Mmicipal Attractions Slide Program

Municipal contacts have provided slides of attractions and a professional
photographer has taken additional slides where necessary. The slide
program is complete. It will be included in Tourism Vancouver’s slide

library and distributed to convention plamners and travel media.

Expenditure: $5000