CONCEPT OF "LITE WEDNESDAY"

The concept of Good News Day in 1986 stimulated a tremendous
amount of interest from the media thoroughout British Columbia.

The idea prompted several dozen phone calls from radio stations
and newspapers, and for a time, focussed an enormous amount of
attention on the proposed need for “more good news" in the media’.

The problem was that the attention was focussed on Quesnel for
raising the idea and the interviews generally followed that
particular slant. By the time Good News Day rolled around,
relatively few newspapers or radio/tv stations took up the
rallying call to dedicate a portion of their broadcast or

publication to the concept.

It seemed editors everywhere got their hackles up over the
suggestion that the media concentrates too much on the negative...
that bad news is good news and good news is no news.

To address that dilemma, we are pleased to announce the
resurrection of this project under a new and improved title:

Introducing...Lite Wednesday.

Jointly sponsored by the City of Quesnel and the Quesnel Cariboo
Observer, Lite Wednesday is scheduled to run in conjunction with
Canada's birthday - Wednesday, July 1, 1987. What better way to
pay tribute to all the positive attributes of our communities

than on the nation's 120th birthday.

For the media, we hope Lite Wednesday and the July 1st date will
provide a natural angle. The fact that most community newspapers
publish on Wednedays is part and parcel of the reasoning behind
that specific day.

We would ask you to encourage your local media to take a "lite"
approach to Canada Day, to see the positive side of life in what
I’m sure we all agree is the finest and most free nation in the

world. We view Lite Wednesday as an opportunity to be humorous,
pay tributes, write “spoofs” and generally have fun.

In the spirit of competition, the City and the Observer will
sponsor a prize for the best front page among B.C. newspapers
taking part. The prize? An accomodation/airfare paid trip
for two, to Quesnel for the best family fun festival in the
pacific Northwest - Billy Barker Days-

Judging will be handled by a group of independent journalists.

We will forward additional correspondence and camera ready news
stories on the concept during the coming weeks. Thank you for
whatever assistance you might be able to give towards the success

of Lite Wednesday - 1987.

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