“the expectations: of city council.

; 7 - phe program | ‘began a year ago

~ with. .a..$5,000 budget and. of-

_ “fered $1 per-person in financial

~ assistance to any local group

_ | organizing’ an event. that- at-
~.. tracted outsiders to the area.

The. theory was that this

8 would‘ put us on the map’ as.the
ue Northwest tournament and con-

| Business Beat —

ra oe
1 ve “

“ecutive officer George Petiy said 7
cd the final figures for<the year
indicate:revenues of $1.0283 bil-
-., lion with a corporate net income:
of $92.8. million, This compares.
‘with. revenue of $927 million and
a het iricome of. $62.5 million for.

ae Sk na Cellulose operated ie '
- “Starship: sawmill in Terrace. and.
oo. @pulp mill complex near Prince :
ae _Rupert.
7 Re ap chairman and chet ¢ eX-

i Jnused dollars in promotion fund ©

oo TERRACE = = A‘city program
a designed to-help attract regional

os and’ ‘provincial conventions and -
ey tournaments has been successful

‘ =to: a degree but not. necessarily to-

1987; revenues increased 11. per-

_ ‘cent,: while. profits went. up 48

“percent.

vention center. ‘In 1988 however,
ihe program was tapped by only -
four local-groups involving 717-

participants. This means, with-

‘out: adding ay more to'the pot,
there is still $4,283 remaining —
and only $1, 500: of this has s so.
far been. allocated for. 1989 —

leaving almost $2,800 for. ‘other

potential users.
' Taking advantage of the fund
in. 1988 were: Terrace Minor

Hockey who received $168 for
hosting the ‘AAA’ Midget Pro-
vincial Championships, the Ter-

_ Media and n

Retail advertising i is carried i in all daily
- and weekly newspapers and in many -
~ magazines. It can be done with handbills
for door-to-door distribution or by direct
mail to selected addresses. It can be done
with billboards. And, of course, it can
be done by radio and television. oe
There are other ways the retailer can -
advertise — by a listing, for example, in.
the yellow pages of the local phone“
book, or in a program for a Sports. or ©
“other pliblic event. ,The ways in which a
retailer can advertise are, in fact, so ~

by Phil Hartl,. -
Manager, Terrace

Den Business any and so diverse that it is frequently
evelopment Bank dirricult knowing which one to choose. -_,
attract hundreds of out-of-town

a "Here are four general rules by which the. retailer can be guided
- in choosing the right medium for. advertising: - | ,

“1. The medium should be compatible with the image ‘the.
~ retailer wishes to project and with the merchandise offered. A

“good: grocer will advertise in a newspaper because housewives

-. have become accustomed to looking there when preparing their

~-""cshopping list, Or if there is no newspaper, the grocer could use. .
- hand-bills, But a quality furrier would want to appear ina glossy

- magazine. ;
2. The medium should be siiitable to the retailer's market and .

geographical area, An implement dealer’s advertising would be

. more effective if placed in a farm paper than if placed i ina
general purpose publication.

"3. The medium should serve the retailer’s ‘geographical area

’ and, preferably, originate in it, The small town retailer’s advertis-
_ . ing will usually be more effective in the newspaper published in
- town than it would be i in an advertising medium from out of
ms town. ,
4, The medium should:be within the. retailer’ s budget. Televi-
.» gion advertising appeals to many retailers because of its visual
-.. impact, but television advertising i is often extremely expensive to
‘Prepare.

A fifth rule might be for the retailer to check the advertising.

- media used by. competitors. If the retailer is selling men’s wear
--and local newspaper. carries. men’s advertising from competitors,
it would be advantageous to have advertising there too, always
assuming the merchandise was competitive. At the same time,
some retailers have attracted customers with advertising which ig-
nores these rules. One wouldn’t expect a hobby shop to advertise .

- ina business publication, but some hobby shops have had ex-

cellent results by doing so. Their advertising took the approach

that many of the business readers could be persuaded to revive |

- childhood hobbies.

‘ Advertising, like every other ‘aspect of a retail operation, is an

Y {intensely competitive activity. It takes time and skill to design
advertising copy. Retailers should not hesitate to seek help if they
* feel they need it: Listen to the advice offered by representatives

‘of the medium you have chosen. A good advertising salesman —
also wants the retailer's advertising to. be successful. because the -

 ‘¥etailer will then place more advertising. Regular advertising,
earefully designed, timed and budgeted, and placed In the right © |

medium, will almost always attract new customers. But impulse

advertising, with too little thought given to preparation and
. mediut, becomes an expense no retailer can long afford. ..

- ures are even more remarkable

in view of: an adverse trend in

“the: exchange rate: ‘between the
U.S.-and ‘Canadian ‘dollar.’ At
“1987 ‘exchange rates; he said, the
“company’s net income in. 1988
would. have been $26 million
° higher.

‘Through. a series, of modern

race Elks who got $228 to host ‘ *

~ the 1988.B.C. Elks’ Conference, ~
Terrace Youth Soccer who were

_ given $217 when they hosted:the ©
B.C...Summer Games. Zone 7.

‘Play-off. Championships, ‘and

the Terrace’ Horseshoe Club
who. received -$104 for. hosting .
the B.C. "Horseshoe Champion- 7
ships. * .
-To date, the list of this year’s

recipients looks like this: $500
each has been allocated to next
month’s Pacific Northwest Mu-
sic Festival, the Terrace Peaks
Gymnastics Club who are host-
‘ing the province’s 1989 provin-
cial: gymnastic . championships,

and Knox United- Church who.

will be hosting the church’s pro-
vincial conference in May. The

actual amount each group re- |
_ ceives will be based on the num-
-. ber of participants and could be
more or less: than the allotted

$500. _
According | to Mayor Jack Tal-
stra the program began during

the latter part of last February -

and the $5,000 ceiling. was set

"With: ng. real idea. of- what -to_
expect. ‘With this year’s applica-

tions already expected to be
about $1,500 however, the idea

“may be catching on and the
whole community could benefit.

Not only will these events

participants:- those who bring.

families will need additional ac-
commodation and meals plus
other necessities and souvenirs

and, after experiencing Terrace —
hospitality, there’s always the

chance that’ they may change
their destination for this year’s
summer holiday.

THE SIGN OF A
GOOD BUSINESS
NEIGHBOR . . .

THE SIGN OF
A MERCHANT
WHO CARES
ABOUT PEOPLE...

. This emblem Identifies

the civic-minded
businessmen who sponsor

| Verne Wagon. :

in the community.

_ wre savers

Terry 638-8178
Vio. 685-5672
Alma. —_ a2n.1904

‘Petty noted that the 1988 fig ;

including. construction’ ‘of a $42

‘million. sawmill ‘in Terrace and —

$80 million in. upgrading for the
Watson Island pulp mill, Repap
increased the value of its assets
47 percent in 1988, to $2.2645
billion from-$1.5356 billion. ~

_ Earnings for. Repap stock
were $1.79 per share | in 1988, up

‘Repap’ S other major prodixc- _—
tion facilities are in New Bruns-.”: -
'. wick and the state of Wisconsin:
The company specializes in-the
production of | high-quality) —
coated paper manufactured”
from softwood kraft pulp.

comment.

FOREST LICENCE
CONVERSIONS

‘TO TREE FARM LICENCES

Public Information Sessions .

. Forests Minister Dave Parker will chair a series of information
sessions throughout the province on the policies and procedures
for the conversion of Forest Licences to Tree Farm Licences.

Each session will include an information presentation by the
. Forest Service and an opportunity for public presentations and

gi

400 percent . from. ‘earnings f:
$1. 25 in 1987, ae :

if you wish to make a presentation, please:

® contact the local Ministry office as indicated below to book a.
presentation time. Times will be allocated on a tirst come
first served basis.

'@ provide tho local Ministry office with a copy of your
presentation. remarks at least one working day in advance
of the information session in which you will participate.

© timit your presentation to +5 minutes.

An information package about the’ e program will be available from
all Ministry offices.

All sessions will be held from 2:00 to 4:30 p. m. and from 7:00 to.
9:00 p.m. ineach centre. = -

; Locat Contact .

Regional Manager’ s Office, -
Prince Rupert Forest Region
Bag 5000 (3726 Alfred Ave.) .
Smithers, B.C.
VOJ 2NO

|: Date. . _ Sessions.

Feb. 43 “SMITHERS -
Hudson Bay Ledge
Main Ballroom
' $251 E, Highway 16

FT. ST. JOHN
The Alexander

. Mackenzie Inn
Peace Rooms 1& 2
9223 - 100 Street

Feb. 15

PRINCE GEORGE
Holiday tnn
Cranbrook Room 2/3
444 Georgla Street

Feb. 20

Feb. 23. WILLIAMS LAKE
Parish Hall
' 455 Pidgeon Street

Feb, 27 | KAMLOOPS
Thompson Room
§40 Victoria Ave,

NELSON |
Heritage Inn
Hume Room.

422 Vernon Street

Mar.8 VANCOUVER
Stanley Room
1601 W. Georgia St.

PARKSVILLE

Island Hall

Beach Resort Hotel
Hall #1

181 Island Highway

Mar. 10.

5a Ministry of Forests

Sacred Heart Church

Stockman's Motor Inn

The Westin Bayshora

. Phone: 847-7544

District Manager's Office
Ft. St. John Forest Office
10716 - 100th Avenue

Ft. St. John, B.C.

VtJ 1Z3

Phone 787-3301

Regional Manager's ; Office
Prince George Forest Region
1011 - 4th Avenue
Prince George, B. C.

V2L 3H9
Phone:. 565-6102

Regional Manager's Office
Cariboo Forest Region
540 Borland Streat
Williams Lake, 8. C.

V2G 1RB

Phone: 998-4389

Regional Manager's Office
Kamloops Forest Region
515 Columbia Street
Kamloops B.C.

V2C 277

Phone: 828-4120

Regional Manager's Office
Nelson Forest Region

518 Lake Street
Nelson, B.C.
ViL4c6..—-

Phone: 354-6203

Regional Manager’ s Olfice
Vancouver Forest Region
4595 Canada Way
Burnaby, B.C.

V5G 4L9

Phone: 660-7626

Director's Office

Timber Harvesting Branch
1450 Government Street
Victoria, B.C.

VéW SE?

Phone 387-5291