WHERE THE GRASS IS GREENER - - N the course of today some 500 people in Britain will have come to a momentous decision: to uproot from the Old Country and start life afresh in a young, still-emerg- ing country where the grass is greener and horizons wider. Of this average weekday number of prospective emi- grants a sizeable pronortion will be heading for Canada largest country in the Com- monwealth (and second larg- est, after the USSR, in the world) — the Jand that has been described as “tomorrow’s giant.” This year it is expected that more than 35,000 will have settled there. “T have NO adverse com- ments to make, plenty of fav- ourable ones and am glad to settle down here,” wrote a 40-year-old machine-tool op- erator this week to Mr. John Hunter of the Canadian Gov- ernment Immigration Service in London. BIG SAVINGS Since the operator started work in Toronto two months ago his average “take home” pay has been £37 compared with £25 in London and he is “easily” saving £17 a week. The letter was a typically enthusiastic recital of first im- pressions — “the friendly at- THE WESTERN CANADIAN LUMBER WORKER titude of the average Cana- dian, the charming and uni- versal “You’re welcome’ from everyone when you thank them for doing you a favour, the brisk efficiency of the tele- phone services, the scarcity of traffic jams, the accessibil- ity of everything, the size and beauty of the lakes, the tree- lined streets, the cheeky friendly black squirrels .. .’ To most people contemplat- ing emigration to the Land of the Maple Leaf the deciding factors are the far rosier chances of landing a first- class job and of acquiring an ultra-modern home at a very reasonable price. A country of 3,850,000 square miles, with a vast po- tential of untapped resources, Canada has more than tripled its population in the past 65 years, but it is still only 19 million — five to the square mile, compared with the United Kingdom’s 557 to the square mile. Now the fifth trading na- tion in the world, it is crying out for men and women in nearly every variety of pro- fession and trade. Providing they are prepared to work hard, to forget prejudices and preconceived ideas and really become part of the new com- munity, the rewards are great. ‘I'he average wage for a 40- hour week in Canada is now 2 ’ 1st Issue July, 1965 T HE MATERIAL reproduced on this page was a special feature of the London Evening Standard of June 14, 1965, and isa classic example of the half-truths and misrepresentation prac- tised by the Canadian Government to woo British and Euro- pean workers to Canada. @ A typical worker’s bungalow in Canada . £27 (£16 in England), the cost of living is comparative- ly low — but the standard high. Owning a car is taken for granted — and in fact three out of every 10 families own two cars. The most expensive petrol is 3s. a gallon. Con- sumer goods and services are mostly cheaper than in Eng- land (in many provinces, for example, you can travel up to 10 miles for a shilling). All education is free up to uni- versities. To Britons who have known the frustrations of house-hunting, of mortgages becoming more difficult to ob- tain as prices soar ever higher, the abundance of houses and flats (in some areas there is an actual sur- plus of accommodation) is likely to prove the clinching factor. Recently mortgages have been made even easier — you can now get a 90 per cent mortgage on a house valued at up to £7,000 (previously the limit was £5,000) to be spread over 25, 30 or 35 years. OPEN SPACES | Weekends are the signal for a mass exodus into the wide open spaces of lakes and forests, rivers and mountains — an exodus that, from a city like Toronto, with 12 lanes of traffic on its main through highway is a relatively pain- less operation. Leisure here is something to be actively enjoyed. Sail- ing, boating, hunting, fishing, riding, camping, golfing; in winter skiing and curling are sports to be enjoyed within a reasonable radius of most doorsteps. To help emigrants in all stages of their venture into this brave, new world, the Canadian Government has es- tablished a network of 150 special Immigration Offices throughout the country (ini- tial advice is available from the offices at 38 Grosvenor Street, W.1). As Mr. Hunter puts it: “We don’t take our eyes off an im- migrant family until they are happily settled. And even after that we keep in touch.” “Tomorrow’s Giant,” in fact, is a very friendly mon- ster indeed. All that he asks in return is that you work with a will, helping to shape the future of a country where exciting history is being made. More and more people are hearing Canada calling, Boom year was 1957 — 1965 is catching up. LISA MOYNIHAN pet ahead fast. CANADA offers ighly paid employment in a wide variety of trades and professions. In industry a five-day, 40-hour week is standard. join the 70% in Canada who own their own homes. A mortgage under- written by the Governmentcan easily be arranged for you. secure a worthwhile future for your- self and your family. Secondary and primary education is free: there are also 40 Universities and over 300 degree-granting Colleges. quickly make yourself at home ina country which, with comprehensive social welfare services, enjoys one of the highest standards of living in the world. enjoy unrivalled facilities for rec- reation and holidays in a vast, uncrowded land of unsurpassed natural beauty. Make your home in CANADA where the good things in life come sooner! In a land rich in natural resources and with a fast expanding economy there is room and to spare for new men and women and new families to help shape the future of the Jargest country in the Commonwealth, The rewards are great. Secure, well-paid employment; an ever-rising stand- ard of living; first-class; social welfare and education:! facilities. CANADA is only six flying hours away—or six days by sea—and gives a warm welcome to new friends and citizens. If you have skill and training, a profession at your fingertips, or only an eagerness to work—with enterprise and ambition there is nothing in this world which CANADA cannot give you. shink it over . . . and if you want to live in a country in which you zill continually find fresh opportunities to say “YES! I CAN”, take the first step by writing for further information to— Department 419/E.S.14 GOVERNMENT OF CANADA IMMIGRATION SERVICE 38 GROSVENOR STREET, LONDON, W.1. and offices in Leeds, Bristol, Liverpool, Glasgow, Belfast and Dublin. ie