ST 3, 1932

About Readers
And Writers of

Advertisements

ITS A VERY OLD STORY—the story of the man who ‘put in-a
great daily newspaper an ineonspieuous 2-tine aivertisement as

‘follows :—-

Cats Wanted—$1.00. each, before

9 a.m. ; 16. Major street.

He put in this advertisement to prove to a doubting friend that

the public reads advertisements. .

You can imagine the doubter’s consternation. when he saw next”.
morning a-streetful of men, Women and children, each with a cat.

Whaiever you yourself may do in regard to the reading. of
advertisements, know this: Hrerything printed in a newspaper
‘gets read, and there are many who read every line—news matter
wud sadvertisements—those with lots of time and curosity, -

The company or firm with something to sell—something which
thousands of persons can buy—wouldn’t’ be very wise if it pub-
lished nn. Inconspicuous advertisement. The richt thing for it to

dais to cra

le sh in’ on Your attention, by publishing an advertisement.

“which everybody 16 likely to see.

Ité-job. is: to make you—a norinal. man or woman—sée its
idvertisement and to make it so interesting that you'll read it, ;
Then the-advertisenient must. be persuasive, Also it should incite

you to take netion... - 9 ¢  s.

to quick action,

The writing, designing and Hustrating of advertisements in-
tended to catch attention, intrigue. interest, convey information,
he convincing, breed desire, for what is advertised, nnd ineite the

ren det to purehasé are highly specialized jabs

If you want to know just how difficult is the job of writing an.
advertisement which would get 100 marks from a competent judge
. -fry-to Write one—about a vaccum cleaner, a motor car, a writing
ink, a child’s shoe, or anything else, limiting yourself to 300 words

orless,. .- - .

‘ This. advertisement is sponsored by the Canadian

_ Weekly Newspaper Associaion

* NEW HAZELTON; B.C,

_- > Published Every Wednesday |
C,H. SAWLE -o. 7... PUBLISHER

, Advertlaing’ pates—§1.59 per inch per month
reading notices L5c ner line firstinsertion, 10c per
Hine each mubsequent insertion, = a

Action is Disloyal to B.C.

“There is a very decided ‘attempt be-
ing made by o section of the daily’
press and by some people to upset. con-
ditions in British Columbia worse than’
they are at present, Some papers call
for a coalition government; they want
|Premler“olmie to resign.’ They do:
not’ want’ Mr, Pattulld as ‘premier. '
| They ‘complain abut Premier ‘Tolmie
belng away in Ottawa attending to the
business of the province instead of be-
ing at home ‘and listening’ to the carp-'
ing of" themselves, To thelr way of
thinking ‘there is nothing good’in B.C.
except. themselves or some one they
canhandle, 9-7) 2
* We.do not pretend that all this bad
talk comes from, "the Liberal, ‘camp. It
is well Khown that: there are a lot of
people, or at least ‘some, in the ranks
suppased to be supporting the govern-
ment, who \are’ not'playing the game.
Tu fact it is what has always been con-
ceded :to be the leading Conservative
paper on the mainland that is leading |
‘}the ‘attack against the ‘Tolmie govern:
ment, Its‘ followers: are composed of
those, to a large extent, who ioke the
thoughts of the Province, -and follow
them blindly. There is no real desire

Even though business is not up to normal you stil]

use. Counter Check. Books
near future.

and need them now or in the

-EWill now supply vou with

otk “ ae

Counter Check Bo oks

of any size and any make and |
-at manufacturer’s prices

{

_ Give your order to us or send it by mailto

’

. The Omineca Heraid
New Hazelton, B.C. 9

ra

i-

{came control that the press and some
jof the people will go to any lengths tec.
‘jvemove from office the people. who are |.

| Progress at’ the Empire. Conference |

Jer for the Hearst. papers, seems to be |:

{bane writes that.way. At that we, do

>. [WIL hava’ daved ‘Someth

+ [mbne of ons-yaieation yet... Amyway.wve,

in British Columbia for a non-party
Bovernment. Of course the Opposi-
tion ig glad to see the Tolmie govern-
ment get bally whack, But the Oppo-
sition is strongly opposed - to ‘any- non.
party government, at least the leaders |
are, and most of the rank and fyle too.
Conditions in British Columbia are
bad enough, but all the bailyhoo of
the would be Moses’ will/not make it
any better, At a time like the present!
it is disloyal to put stumbling block:
in the way of a government instead oi
assisting. There will be lots of tim:
when an election is announced to ge!
in the dirty work, and get it in with:
out hurting the province.
| Premier Tolmie is to be congratulat :
ed in staying in Ottawa as long as }.
presence there can help British Coin: .
bia get the full benefit from the Em-
pire ' Conference,. It' is good to.: find
such men as Hon. Mri Bruhn, and Hon. |.
Mr. Pooley standing at the' back of the
Premier in face of the unfair attacks. | ..
Vancouver’ is so afraid that some-
thing might be done which Vancouver

hig enough to do things without ask.
iug Vancouver's special permission,
When the day comes that ‘British:
Columbin bis to be dictuted to by the
one big city, then help British Colun-
hin aiid all people outside that city,

When the rain gets through raining
we hope to. go to work again on ‘the
sveeds and on the crops. t

at Ottuwa seems to.be satisfactory and
erent good 1s going to come out of it,

A min by name‘of Brisbane, a: writ.

agzitating the Province writers because
‘he’says‘one thing in one paper and the
opposite in another. “He ig-just ‘play:
ing professional politics. -. Hearst is .op-
posed to anything British and so Bris-

not think Brisbane is any move disloya?
to the British Empire than the Pro:
vince -ig to British Columbia with dts
eayopalgn ‘against, the | government that
ig trying fo bring the people ‘out of the
mess of hard thmea, - Boo

oe ” ‘ wou hy rin pre sos
" “Phe summer vacation. season is now
iniore than half gone and wé-havbippent:

The Omineca: Herald F

TEP

a : é thal Se irae
eee

|Here and T

-hual convention, in 1933,. at the
, “oruwallis Inn, Kentville, N.S.

‘

virtually negligible: — -

from New York to Nova Scotia’ on
‘the. ocedsion: of ‘the first trip in
-June.of the §.8. Acadia.from New
. -¥ork to Yarmouth, N.S.
Railroad ‘transportation
essential economic ‘ function on
this continent and given reasonab-
ly free. rein should speedily-show
Bo0d recovery using it to.Increase |
buying of.materiais and ‘employ-
ment of labor, says the -Green-
Wille (5.C.) News editorially.

\

Canada in 1931 amounted to a7
867,397 Ibs. yalued at $2,058,094,
Ontario led the Dominion’ with 2
production of 12,000,000 Ibs. with
Manitoba second with 7,867,375

Ten thousand rainbow trout fin-

lowing 7,500 fingerlings deposited
last year. The previous experi.
ment was so satisfactory that the
present action has been taken and
df -suecess' still attends these. ef-
forts, the French River Bungalow
Camp will have added rainbow
trout to its already well diversi~
fied angling ‘attractions, 6

. _ Bob. Davis, globe-trotting New
York Sun cotumaist, is back in his
beloved British Columbia, having
recently arrived from Hovolulu
‘aboard the Empress of. Canada, of
the Canadian Pacific fleet, He
proposes ‘to spend ‘some time in
fishing expeditions both in: the
Provinces and also in the Rockies
where he will mest Irvin ‘8. Cobb

Tourists spent almost one mil- -
lion dollars for every ‘working.
day in Canada last year, a aum
virtually equal to $280,000,000, the
Cannington, Ontarlo, Gleaner, .
. points out and claims: that. this
puis jt into the class of big busi- -
‘ness which. should he carefully
fostered.. Commenting on the
Same subject, the Nelson, B.C,
News states that there are num-
bers of.small. towns throughout
Canada which have not yet real-
ized what the tourist business
could do for them. — .

Evidence of the growing popu-
larity of the Canadian Pacific
Railway low rate bargain return
_trips, inaugurated: thig year, wag
again furnished by the success of
the Quebec Province and. Montreal
excursion. to Toronto and Nig-

. gara, Falls, June. 17, when no.

fewer than 2,60) Quebeckers took .
the trip’ in. four’ specials. on’ the

Friday, returning the following
Sunday night,’ Sis Honor. the.
Mayor of Toronto iasued a hearty -
welcome to those making the trip. —

The thirty-two business and
-profeasional men and. women from -
the British Isles now. touring
British Cotumbia under provincial -

" government. auspices found Vie~ . ;
‘.torla much to their. king and |

quite up to- advance notices of be-
ing the most “English” city on
this slde of the Atlantic. They
Were particularly: impressed by
the benuty of the formal gardens
at some of the homes they in-

spected'and spetially with the fam-

ous Butchart Gardens. ‘They ‘are

’ travelling by Canadian « Pacific. -

Tallway

ay — 1 .

net revenues for June by $1,382,861 by

+

reducing the expenditures --by..$4,132,-
015, The gross revenues decreased by |

$2,709,154 but the operating expendi:
tures were cut and ‘that: makes all the
difference, Vor thé first bait 6f 1932

the gross revenue-was 20.49. per cenb|
lglow the'same. period last ‘year, but |
t

e" operating “vosts were: also ant by.
22.05 per centi. | oo

si .
Sete. Boy ye
1 ae! ae TERE

Mrs, Jaa, MacKay lett list Saturday!

After having: visited. wht triehds in||'

efter te

ing out of the ‘this: district’ and’ Burns’ La

last: couple. of weak

ae
The Nova Scotia Dairymen's Ass
-#oclaton will hold their ‘next’ an- me

Shipments. of celery to Canada ;

. #als..year from Bermuda : totalled *
25,000 crates in contrast -to ‘last *
‘Year when ‘the’. shipments: were .

Hastern Steamship. ‘Lines, Inc, :
had ‘heavy traffic on an excursion .

is an

"Total production of hotiey. in’

Jbs., and Quebec. third with 5,633,-.—
400-1bs, ; ; “,

gerlings have been deposited tn -
the French River in June, fol- .

and Courtney Riley ‘Cooper, also |] |

. famous Ameriean publicists. i PRINCE RUPERT. B.C, ‘will bring u

Sek

vs (BEB) | ae

a Rn ee me
~. The Canadiin National ineveased ‘its| 2‘ - :"

“Send your _
Watch Repairing and
Jewellery Requiremenis
To To.

_ «| Prince Rupert

+ ee

Vaccum)
Another ae
Progressive. |
Step

Once again Pacific’ Milk brings
forward an ihprovement. Vaccum
packing has further improved the |
flavor. . As fur’ as‘known flavor —
in cxnned milk bag now reached its
zenith,” pe EN a en I

or we

Pacific Milk.
100% B.C. owned ‘and. controlled"
Plant at Abbotsford.”

| B.C. UNDERTAKERS |

EMBALMING FOR SHIFMENT & SPECIALTY “

109

” BO. Box 94a | ” A wire

J.B. Judge =|
Chiropractor
“ . Will be at'the Omineca Hotel
Hazelton on Thureday |

—

N ———e

eo

NEW HAZELTON

: Gus Christianson, Proprietor
Henry Motors Ltd.

Smithers,,B. C,

& Ford Dealers Ford Parts Oil *
Gag~ Repairs “Modern Garage
a vt ‘ i

eT

an
‘a

_—_ Complete line ot
New Cars and Trucks

CASS VAs

ae

2
_ at :
é

‘Dr. R. C. Bamford —

. SMIPRERS, BG, © ° 2

Hours 9am to 6 pm Evenings. a

by appolntment, a is
CS

a Be

“tr cing oF

ae . ye
re ere on _

phiorning "tor-“her ‘home in ‘Vatcouver|

ke for. the |'L::
ee APS