. DAKAR, : Senegal (CP-
AFP) nadian-
sponsored Magazine, so
popular that at one time it
was traded on the black
market, is tc have its life ex;
ded through continu
Canadian aid.

Eagerly squght by mid-
wives an teachers,
Eirmere and professors,

rmers and blacksmiths,

Develapremes Famille et
etoppement, has been

by a university

best satey as ‘‘a flower in the

desert of political
periodicals.’
In 3 months its cir-

culation has increased
tenfold, to about 25,000, sold
in 14 French. -speakin
African countries; Marke’
studies show that each copy

THE TOWNSMAN, Friday, October 21, 1977, PAGE 5

A flower in the desert

Small budget fills large gap.

is ie read by at least 10 per-

Major support for the filling

magazine comes from the

Ottawabased International’

Development Research
Centre (IDRC) which so far

’ has provided about $600,000

in aid and plans to put up
another $150,000 over the
next two or three years.

oo ine. whi nde loped
magazine, which develo
after the Crown corporation
was ap pproached by, by a group
of West African educators,
is expected to become self-
supporting.
MEETS REAL NEED

At Ottawa, Ernest Corea,
TDRC publications director,
said t “from all the
evidence we can get from
letters to the editor and

the.

from fine who use it, it is”
, & very important

The idea for the magazine
was born in 1973 when an
interAfrican conference on
sex education sought in-
ternational aid to develop a
bulletin on ~~—s family
education.

Edited by Senegalese
sociologist Marie Angelique
Savane, it focuses on
woman's role i in the African
family. It bas become a

prac etleal guide to such been
ues

as health, hygiene,
nutrition, mother and child
care, youth, drugs and
sexuali

Stories of self-help in.

other fr
example,

illdstrated with photos and

countries,

including To

drawings and the reader is

fneoura ed to compare and

ee aly ate
an pu
roads, wells, bridges dikes
and irrigation canals have
been built along designs
shown in the magazine. -
Publi a successful
magazine may be no great
achievement in other paris
of the world but in this sub-
Saharan region the ac-
ceptance of such a high-
standard publication has
spectacular,
DEPRIVATION GREAT
Yet the circulation area—
Upper

Volta, Niger, ad and the

Congo—is one of the most
deprived in the world. Many
of the so-called newspapers

mnimeographed sheets of-
fering sex and scandal
The hunger for Famille et
ment became s0
tcopies sometimes.
Gare Stolen ‘ore they got
tothe mailbox and traded on ©
the black market at double
the subscription price. it
now is considered as one of
the most infuential pe-
niodicals in Western Africa.

‘In the U. s., the Christian
Science Monitor says that if
Famille et Developpement
has done nothing else, it has
shown the sub- Saharan
African that information is

wer and proved the time-

onored adage: “Give a
man a fish, he'll eat for a
day, Teach him to fish, he'll
eat for a lifetime.”

in this area consist only of

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