Maria

—

wT

Fall,

Wiener

261-5010

Lore

z

NEWS

AU
have

woven

themselves

seeing technology
enough

healthy relationship.
humanizes

inextricably

into

us,

ELECTRIFICATION,
the

as forbidding--hard,

to humiliate

LMW

OMATION,

fabric

inhuman,

of our

monstrous,

doltish

enough

We must

live with our machines.

technology

this

that we despise

fall.

We

steal

lives.

it.

This

shapes from

COMPUTERIZATION
Yet

we

persist

superhuman.
does

in

Smart

not inspire

steel juggernauts

(to p.

5)

a

Rich,

warm

loden

the

coating

and

for

fall--

as

comforting

as

a sparky

or fragrant
a buffer
stark

is

suiting

fire

brandy,

against

winter.

ELAN gracious, unassuming,
with narrower lapels
and a fuller cut.
It may be
worn

over

LMW's

quilted Austrian
liner.

NEW YORKER (centre) the urban sophisticate,
close-fitting,
with proud

lapels.

Collar may be worn
mandarin-style.

COURIER

wide

A

LMW

loden

of pure

coats

wool,

as

(right)

shoulders

cinched

touch

-

and

waist.

of drama
and adventure.

come

in two

well

as

weights

a cashmere

mix.

SOMETIMES

WE

THINK

OUR

BUS-

iness must be about the most complicated one
there is.
Not onlydo we have that notoriously
fickle matter of fashion, but that infinitely
complicated matter of women as well!
Why
is it that a dress in which you feel like a knockout
one year can make you feel like a frump the
next?
Even angels would be well advised to steer
clear of such dangerous psychological questions.
There are times when we yearn, if not

for the simple

life,

at least for the simple

business.
In these moods, something like an
LMW pin factory looks good. But then, if we are
realistic, we can see one of three things
happening in an LMW pin factory.
(a) In addi-

tion to being complicated,

ious.
doubt

There
under

fashions

fashion is also insid-

could be fashions in pins and no
LMW's management there would be

in pins.

Pin styles would multiply.

There would be varicoloured pins, striped pins,
printed pins.
There would be pins for every
occasion, if not for every pocketbook!
There
would be alterations, custom fittings, and
exclusive designs!
This year's knockout pin would
be

next

year's

wallflower

pin.

(b)

If

LMW

went into pin production, we would discover that
it is already more complicated than we imagine.
Pins may be less predictable than one
thinks.

Although

hard

and

short,

they

frazzle

their managers just as much as filmy, soft chiffons and laces.
(c) If the pin business really
is as simple as we wistfully imagine, we would
certainly grow bored.
We would begin surreptitiously to yearn for the human foibles and idiosyncracies which the women's fashion business
fosters so marvellously.

-

Damned

We recognize another Catch-22
if we do, damned if we don't.

situation.
We can

$

@

only resolve, if we must be wedded to complications, to carry off the ceremony with style!

(from p. 1)
and fragile

together

@

4

®

ogo

microcircuitry.

We

cut

them

in ways

fostering
the word

that will improve

a spirit

of friendly

your

wa get*hO
to human

relationship

cooperation.

size,

in cloth,

and

with the

robots

around

In so doing,

we

stitch

them

you,

give

new meaning

to

dress

composed

of

SOFTWARE.
On the

cover:

left,

not-so-straight-edged
with rose

trim;

Right,

CHAGALL

wool loden,

burgundy,

burgundy

GEOMETRY,

a two-piece

triangles.

burgundy

in pure

SOFT

and

eggplant

(remembering

with divided
and

eggplant.

skirt.

with terracotta

trim.

the

humanity

warmth

and

Combinations

are

of his

terracotta

cubism)

and

Connie

downtown.

Barnes

shows

Traffic

On her

puff shoulders

how!

jams,

urban

one-way

whirl,

for lightness

For

action,

elegance,

colours

ranging

from

Nothing's

or

earthy

she's

better

streets,

any

and

a loden

and

combination

browns

roller

and full parking

in ENERGY,

and freedom,

than

green

to heady

to

get around

lots pose

no problem.

jacket with free-floating

10-SPEED,

thereof,

skates

LMW

LMW's loden knickers.
loden

purple

and

suits

come

wine.

in