WESTERN MORTGAGE DEVELOPMENT CORPORATION

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200 - 698 SEYMOUR STREET VANCOUVER, B.C, Veib3K6e TELEPHONE 689-3333

April 23, 1930

City Clerk

City of Port Coquitlam
2272 McAllister Avenue
Port Coquitiam, B.C.

Dear Sirs:

Re: Your recent notice of
proposed revision of
your sign by-law

As a developer and commercjal property owner, we are completely
opposed to any relaxation of the existing sign by-law.

The condition will arise if the by-law is relaxed in that an
escalation of signage will occur in that each commercial user
will attempt to out-do his neighbour. The net result is a
condition whereby al] commercial establishments are cheapened,
costs are increased to tenant, and these are ultimately passed
along to the customer.

We would recommend that only flush, facia type signs of a non
flashing variety be permitted in the commercial areas and that

all billboard type signs be restricted in that they not be allowed
above the roof line of any building.

Yours truly,

WESTERN MORTGAGE DEVELOPMENT CORPORATION.

——“General Manager