CHRISTMAS

HEATHER CHAPMAN
shares ideas about selling

This is the season of studio sales. Powers
work uwround the clock t& get in on the
holiday purchasing Uiough vanous sales
inthe communily, But the one show many
count on for nc-middle-man sales is the
private studio shaw. One potter doing this
tvpe of sale is Heather Chapman.

Heather lives in Maple Ridge, a location
she describes as ‘iat the best’ for decors:
uve art purchasers, Two things she udvises
to intrense traffic in the stidke wre 1)
pulling an ad in the local newspaper amd
putting wp lots of signs in the neighbour-
hood. And 2) the sign directly in front of
her home studio has a cluster of ballocns,
These points may be self-evident to some,
but Heather has begun to follow what real
estile agents do with open house prome-
uions. “If anyone has expertise in drawing
people to a product, it's them,” she says.
“With selling decorative art, whether it's
pottery orscul pture the mest diffieult thing
for me to de is pet the customer base.”

After several years of selling wholesale to
vious galleries across Canada, Heather
found she was ‘hitting the wall’, Making
the Same items over and over, and not
selling work for what it’s really worth
were lwoconcems that have made her take
a second look al what she’s doing. Now
Heather's in the final stretch of a fine arts
degree through Emily Carr Institute of Art
and Design and the future is opening up.
She's moving away from the traditional
raku ware she’s been making, and her new
interests are processes in terra ce@ta and
stoneware. But there are still a couple of
years to go before she gets her degree. In
the meantime, keeping ber chin up and
leaming more about marketing are the
main focus, Talking with other potters is
one way she's dotng both.

If you have some studio sale or marketing
tips you'd like to share with ciher mem-
bers, please forward them to the newslet-
ter committee: Letia Richardson
604.922.9306, Rachelle Chinnery
604.874.8518 or Gillian McMillan
GM. 937_ 7696

VANCOUVER

Jay MacLennan & Sandy Lum
Studio Holiday Sale

Thurs Nov 33 15:00-20-00

Fr Nev 24 & Sat Nav 25 (0:00- 12:00
Studio #5 (2™" floor) 2075 Yukon Stat
Ave, Vancouver, 604.874. | 666

Thursday Nov 30 15:00-21:00

Friday - Sunday Dee | - 3 1 1:00-9:00
More than LS potters, jewellers and paint-
ers join the sale jn the studio building at
Yukon and W, 5th Awe. 604.806), 2762

FRASER VALLEY
SURREY
Connie Glover Christmas Studio Sale and
Exhubatron
Sat Dec 2 & Sun 3 11:00-17-00
[$72.1 36th Street, S. Surrey, 604,53 1.4508

MAPLE RIDGE

Heather Chapman Chnstmas Sale
Every Saturday dunng November and
December 1 1°00-18:00. Daily from Satur-
day December 16 to Saturday December
23, noan- LBs)

22323 Calligan Ave, Maple Ridge,
4.46, 3343

STUDIO SALES

ash glaaed stoneware, h: 40cm

Connie Glover Lintitled 2000, burnished bow-
fired ealt, oodled ancl thrown, bh S39 5 ow: 40,6 cm

VANCOUVER ISLAND
VICTORIA

‘Choisin Pottery

Robin Hopper + Judi Dyelle

17 Annual Sale Opening Weekend November 25-26
Sale continues through December. Daily 10200-17200
4253 Metchosin Rd, Victona, BC, 250.474.2676

CHEMAINUS

Jane Wolters Annual Chnstmas Sale

Heather Chapman Moku Vine
with grapevine handle and
copper wire, 2000), bt: 35.6 cm

Potters Guild of Bush Columbia

Friday Nov 24 and Saturday Nov 25, 10:00-17:00
(10% off regular stock) and “Nobody's Perfect”
pottery ‘seconds’ sale, 9002 Chemainus Road
250.246.3853 or email wolters@seaside.net

PARKSVILLE

Arrowsmith Pottery Christmas Sale
Sat Nov 25 & Sun Nov 26 10:00-16000
The Station, 600) Alber Hwy, VOP 1J9, 250.954.1872

Now/Dec 2000