;

THE

| Clothing For Girls

= Expert advice from leading fashion authorities on how to be well and suitably dressed
_ for any occasion, and how to make the most of that very important fashion dollar, are con-
. tained in a series of articles issued by the International Ladies Garment Workers’ Union
_ as part of the consumer service initiated by their union label programme.

The following is the sixth installment of a series reprinted in part from their article:

g The transition from pretty | lessen the effect of height by

E little girl to lovely young wo-
man usually spans the ages
between 10 and 14. Nature is
often unkind in the process—
and just when the average
girl is becoming intensely in-

_ terested in everything to do
< with her personal appearance.
She develops an awareness
of the opposite sex and begins
to want to think for herself
in many ways, one of which
is definitely choosing her own
clothes.

Here’s a golden opportunity
for mother (and older sisters,
too). In switching from full
control of her daughter’s
wardrobe to guide and friend-
ly critic, a mother can plant
everlasting seeds of good
taste, appreciation of line,
color and quality, as well as
permanent habits of cleanli-
ness, skin and hair-care, pos-
ture and poise.

CLOTHES SHOULD BE
BECOMING. Every season,
certain adult fashions are re-
flected in the styling of clothes
for the pre-teen girl. Silhou-
ettes and colors like yours
offer a chance for a mother to
teach her daughter to look
for the following basic ele-
ments that are fundamental
to all good fashions:
BALANCED PROPOR-
TION. A carefully chosen
wardrobe conceals figure
faults and helps a child
through the awkward age. A
girl who is tall and lanky can

i i ee

_ Eliminate
Counter
Smudges

Does the metal trim around

: your kitchen countertops

smudge your clothes? Non-

anodized aluminum or a low-

grade stainless-steel trim

‘ blackens from exposure to

) the air. While this can’t be

: ented, it will be less trou-
. aie if you:

(1) Wipe off the discolora-

tion — a dry cloth does this

(2) Put a protective film on

the surface. To give it a tem-

y coating, apply a thin
Soest wax and polish,
: tee Fossa tii conten)

—————

t
‘

wearing longer jackets, a con-
trasting sweater or blouse
over her skirt — and full
rather than narrow skirts.
Stripes going round, largish
plaids and prints all add to
the impression of bulk. Con-
versely, if a girl is plump, she
should avoid flounces or
tricky lines; thick or shiny
fabrics; horizontal stripes and
plaids. Square or side-to-side
necklines and dresses that do
not play up a “tiny” waist
are best for her.

SIMPLICITY. Attractive,
non-fussy outlines look com-
fortable as well as flattering.
For children, the ideal is a
neat fresh look, a well-mark-
ed waistline, a trim flare to
the skirt and crisp, easy-to-
handle “young” details like
pretty buttons, contrast pip-
ing, tucks, a button-in dickey.
Except for parties, no ruffles,
no sissy bows.

HARMONY. The total ef-
fect of colors, patterns and
line should be pleasing. Teach
your child to aim for a coor-
dinated effect — she should
avoid mixing a dotted dress
with a plaid coat, a printed
blouse with a striped skirt.
Teach her also to choose col-
ors that blend happily, from
her coat to her party dresses.

FLATTERING COLORS.
By the time a girl is 10 both
mother and daughter have a

AADAC

QUOTES

Miss Holly Armstrong, Tor-
onto-Dominion Bank p.r. con-
sultant, speaking to Leaming-
ton, Ont., Kiwanis Club:

“Up to the age of 18 a

woman needs good parents,
from 18 to 35 she needs
=2 good looks, from 35 to 55
she needs personality, and
= from 55 on she needs
= money.”

=
=
S
=
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=
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=
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BI

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paint and art-supply stores.
Be sure to mask the counter-
top before you apply the
spray.

When you’re ready to put
on new metal trim, consider
anodized aluminum or a good
quality stainless steel. These
will not blacken. If the whole
countertop is involved, in-
vestigate the possibilities of a
plastic laminate with a self-
edge molding or a post-formed
top which continues over the
edge, and thus needs no mold-

i pia di ays

WESTERN CANADIAN LUMBER WORKER

What They Wote...ty pryius soyce

take into consideration that a
child’s hair tends to darken
and her skin is apt to change.
There is the whole adult color
range to choose from and you
may find a lighter or a darker
tone of a favored color more
becoming at this stage. Don’t
let yourself be stuck with
mental cliches about color —
navy blue may always have
been your favorite, both for
yourself and your daughter,
but red may be infinitely
more becoming to her now,
better for her coloring and
her personality. It’ll be fun
to do some experimenting, at
least in front of a store mir-
ror. ;
x &

A further installment in
this series will be reprinted in
the next issue of the iwmber Ls

WHEN CLEOPATRA WAS QUEEN
OF THE NILE, MOST CLOTHES WERE
MADE OF LINEN, HERE THE QUEEN

RELAXES ON THE ROYAL BARGE,
WEARING A WRAP-AROUND SKIRT
FALLING IN WIDE FOLDS, OVER HER
SHOULDERS IS A TRANSPARENT

CAPE AND ON HER HEAD SHE

“TODAY... WHEN BUVING WOMENS AND GIRLS' APPAREL
LOOK FOR THIS LABEL

WEARS THE PLUMED
HEADDRESS OF
ISIS, GODDESS
OF MOTHERHOOD.

THE BASIC GARMENT
FOR WOMAN WAS THE TIGHT-
FITTING SHEATH HELD UP
BY SHOULDER STRAPS.

WHEN MORE FREEDOM
OF MOVEMENT WAS :
REQUIRED WOMEN OFTEN
WORE A DRAPED SHAWL

SUCH AS THIS ONE
SHOWN ON A ROYAL
ATTENDANT.

UNION LABEL

Worker.

c Ay

tot [ee > ca peal) BR — oak {
daily ihighis trom |

J. KLM’s Fly-Now-Pay-Later Plan permits
you to fly now at a low down payment and
offers you many months to pay the balance.
In addition to covering your roundtrip ticket,
it can also be used for all-inclusive tours,
hotels and sightseeing. Only 10% down. Ask
your Travel Agent or KLM for complete
details.

‘2. KLM’s propeller services across the At-
lantic save you $41.00 on the return fare to.

Europe. KLM is one of the few airlines that
still operate money-saving propeller flights
between Canada and Europe.

3. When travelling from Western Canada
you may profit from special low rail-air fares
which KLM offers you in co-operation with
the railway companies. Ask your Travel
Agent or nearest KLM office for further
details.

4. This Summer you can choose from nine
KLM flights, 6 DC-8 Jets and 3 propeller
flights a week from Montreal and 4 daily
flights from New York to Amsterdam. This
coming Winter there will be 7 flights from
Montreal a week, and 2 daily flights from
New York.

and the careful, punctual Dutch offer you

Viontreal to Europe

5. KLM offers you more frequent and more
convenient connections than ever before from
Amsterdam. See your Travel Agent and get
him to help you select the flights and connec-
tions most suited to your requirements.

6. KLM is happy to arrange for your rela-
tives in Europe to fly to Canada at your
expense. You can pay the fare here and
KLM will issue the tickets overseas. KLM’s
multi-lingual personnel both at the airport
and in the aircraft pay special attention to
elderly people.

7. Make a point of visiting the “Tax-Free
Shopping Center” at Amsterdam Interna-
tional Airport. You can buy liquor, photo-
graphic equipment, watches, perfume, ciga-
rettes, etc., at greatly reduced prices.

8. If you’re planning a trip to Europe, speak
to your Travel Agent. He is a specialist. He
knows fares, rates, hotels, tours, plane con-
nections, documents, and currencies better
than anyone. And all the odd little details.
His experience can make a world of differ-
ence to your trip. See him soon and have
him make your reservations . . . he will save
you time and money.

For further information, see your Travel Agent, contact your nearest KLM office or mail this coupon

to:

ee SEER ESE EL ESL RLERSLESESS SSE

i KLM Royal Dutch Airlines, Dept. T.L.,

Burrard Building, 1030 West Georgia Street, Vancouver 5, B.C.

. Please send me:

oO “What you should know about reliable KLM when planning your trip to Europe’

o “Amsterdam — Gateway to Europe”

SS A OS OY eS ey ot me