PAGE 4, THE HERALD, Wednesday, September 21, 1977 —{the herald) Published by . Sterling Publishers General Office - 635-6357 Circulation (Terrace) - 635-6357 (Kitimat) - 632-6209 . PUBLISHER... W.R. (BILL) LOISELLE MANAGING EDITOR... STU DUCKLOW Published every weekday at 3212 Kalum St. Terrace 8.C. A member of Varified Circulation. Authorized rs second class matt. Registration number 1201. Postage paic «cash, return postage guaranteed. NOTE OF COPYRIGHT The Herald retains full-complete and sole copyright In any advertisement produced and-or any editorial or photographie content published In the Herald, Reproduction Publisher. { Is not permitted without the written permission af the # Consumer comment: Mail orders can be gyps In pioneer days, women who cam out to remote set- flements to marry men they had never seen were sometimes referred to as “mail-order brides’, the court- ship having been conducted entirely by mail and the _ ‘Marriage agreed to before either party saw each other. These days we don't often hear of mail-order brides (or - grooms), but almost anything else from fruit trees to fur- _ hiture, can be ordered through the mail. . . Many consumers, particularly those in smaller centres, feel ordering by mail increases the range of products available to them and save them money as well. As must have been the case with some of the mail-order marriages, however, the transaction may not always turn out as an- icpated. Unfortunately the mail-order business, like any other large industry, has fring operators who trade on the reputation earned by responsible firms. : | You can minimize your chances of being fleeced by ; dishonest mail-treder orperators by taking a few simple precautions. : First, before you clip out the coupon and send it off, take a ~ long, hard look at the ad that accompanies it. . _ Does the ad make unusual claims for a common product? Strawberry plants that produce berries the size of - tomatoes, for example. Or shade trees that grow ten feet per year. . Are gadgets you have never seen any where else being . promoted? Be suspicious. If there really were a product ' which could boost gas mileage 25 per cent, or a special ’ creeen which converted black and white television pictures - into colour; isn’t it likely they would be available in most . retail stores? ; . Investigate claims like these before you buy. Check with , people in your community who are in allied businesses and - are likely to be knowledgeable. Phone or write the nearest : Better Business Bureau before you buy for a firm that is- - unfamiliar to you. Even if the company in question is in another province, the Better Business Bureau will probably have a record of camplaints if the company has not dealt farily with customers. Consider wheter you are ikely to be satisfied with the ’ quality of the item offered. When you receive that $5.98 _ Caftan you may find it disappointingly shoddy in spite of the ~ glowing description in the ad. Any time the price of the ‘ article is a fraction of the normal price, there will usually be : @ corresponding reduction in quality. Nearly all mail-order ads offer a “refund if not satisfied’ : but don’t assume this means you having nothing to lose if . the item is not satisfactory. Some caompanies take months to ship the merchaddise | although they cash your cheque immediately), and are - even slower to issue the promised refund. These firms ignore letters of enquiry and delay refunds by demanding . copies of cancelled cheques, of denying receipt of the returned item. You will also have to pay for the cost for the postage to return the item if you decide not to keep it. (The Post Office will not accept parcels unless postage is paid at the time of - Mailing.) Itis a good idea to register the parcel in case the company demands proof or return Always keep a copy of the ad and make sure uou retain the company’s address. In some instances, only the coupon you send away shows the firm's address, and once it is mailed you have no way of contacting the company. Don’t rely on the magazine in which the ad appears to have checked out the company. Most magazines de not ’ have the resources to investigate the claims made by their - advertisers and must accept copy on good faith unless there ’ is something obviously dishonest about the ad. It may be _ worthwhile writing to the magazine if you feel you have been taken by an advertise though. A responsible magazine will not continue to run ads which are aimed at defrauding _ its readers. The department of consumer adn corporate affairs. HEGAAN IS77 Unrversal Prev Sypd