A attractive new pocketbook
ee aoe Paperback, “The Open
ae Y—Paradox and Challenge”
anley Ryerson is now avail-

; able for summer sale,

Bae has been made possible by

Natio arrangements with Inter-

nal Publishers of New York

“ee the title as one of

Little y known pocketbook series
ew World Paperbacks.

“at ge ya 2-Pase booklet, priced
ana is a lucid discussion of
hae Te of freedom in the light
“open Ms usually made for the
ety" of the West, The
Of the am arises from the inability
Free World” to fulfill the

Pro
tions” of its democratic insti-

— challenge consists in the
- change society if the full
ali al of democracy is to be
eS the conditions of the
ates and Canada, the

autho: ?
enrich believes socialism will

both a
individual, emocracy and the

sane: MILDRED T, LIVER-
ive » Lake Cowichan, writes:
ter in a vziled the following let-
20d pn tT. Leslie Peterson, MLA
Cation Ovincial Minister of Edu-

It
Yo nee Very strong exception to
ttepy Peech in support of U,S,
ea ttion in Vietnam when

king at ¢
Arch he 20th Annual Peace
_ ~* Sathering,

IS quite evident that you pre-

0 ;
_ __-S€@ Civilization destroyed
mH

|| The Open Society’
| new book by Ryerson

The new bok is lively read-
ing on a topic th#t*is engaging
the best minds of all continents:
the Communist viewpoint on free-
dom and democracy. It is avail-
able at the People’s Co-op Book=
store, 341 West Pender Street,
Vancouver,

STANLEY RYERSON

in a nuclear holocaust, also the
sovereign rights of a people who
desire to settle their own prob=
lems without foreign interfer-
ence,

You also totally ignore the 1954
Geneva Agreement and the role
of the USA to prevent free elec-
tions taking place.

You certainly do not speak for
me, nor the thousands of Cana-
dians who desire to live in peace,
without fear of annihilation by
nuclear war,

©U won’t, perhaps, be
tory a wiser about the his-
Seen ep aviation when you’ve
o Th hose Magnificent Men
but ae Flying Machines,”
ae Nl probably feel a lot
Cheerful,

x For ii
Colo

Sei is the gayest and most
pease cr rainment to have
5 from aBritish studio
eye oe time, To delight the
tion : charm the imagina-
‘ign. ‘He director, Ken Anna-
in has assembled a dazzling
oy cast of veteran
const anes, most of them re-

Tucted from actual pre-

Firgt
Wo
eSiens rld War aeronautical

me are aircraft like box-
like i. ke giant boomerangs,
| like ‘4 Teular winged tables,
pt Wooden an butterflies, like
i Yagonflies, like flap-
Wing; 8eese, like horizontal
ammers in full sail.

et are monoplanes and

ainple: and multiplanes, with
and ains like trellis-work
al ang Dlanes like coal shov-
op , 4 £hgines below or aloft
are ao or behind, They
ro ng part in a rip-
Contest adventure of 1910—a
Nionaiy Sponsored by a mil-

Morteyy, Press lord (Robert

It’s a
Trace from London to

iy
ST

_ Not history, but
It’s a lot of fun

Paris, including the whole 22
miles over the Channel at
speeds sometimes even ex-
ceeding 50 miles an hour.

Among the intrepid pilots
who gather at the starting point
are a romantic, carefree
Frenchman, a pompous, mili-
taristic German, a proud and
excitable Italian, a super-ef-
ficient Japanese and several
rah-rah English gents.

If this international formula
is becoming all too familiar,
at least this time it fits the
theme happily and is done with
a lot of good-natured skill,

Commercialism, however,
puts the Americans beyond the
reach of mickey-taking, The
pilot from way out West is the
only character played in
straight heroic vein. He and
the young British Guard of-
ficer are rival favorites for
the win, They are rivals for
the hand of the press lord’s
daughter.

Having amassed all this col-
orful material, the director
and his co-writer, Jack
Davies, are sometimes hard
put to know what to do with it.
But when comic invention
fails, high spirits and a sense
of adventure keep the film
soaring over the treetops and
up into the blue,

TIGER IN YOUR TANK GIMMICK

Standard oil has grown to
biggest capitalist tiger

By JACK SUTHERLAND

| iat loves a success
story and this week one of
the papers got hold ofthe success
story of Emery T, Smyth,

He is the advertising copy-
writer from Chicago who thought
up the magic words * Put a tiger
in your tank,” that accompanies
Esso’s goofy-looking tiger grin-
ning at you hopefully from the
billboards,

Smyth, now acelebrated adver-
tising man and a vice-president
of his company, wishes he had
patented his golden idea, For the
tiger craze has caught on in
America, It has netted millions
of dollars for smart business-
men.

But such success stories are
only chicken-feed compared to
the real success story behind the
goofy-looking tiger—the story of
Esso itself—or rather of Rocke-
feller’s Standard Oil which owns
it.

For Standard Oil of New Jersey
has grown to be the biggest capi-
talist tiger in the world, It is
the chief descendant of the Stand-
ard Oil Trust founded 83 years
ago by John D, Rockefeller. And
it isn’t goofy.

During its lifetime it can claim
the doubtful honor of having ex-
tracted more wealth from the
sweat and toil of working people
throughout the world than any
other single enterprise.

Its power has become immense,
It has helped to prop up reac=-

-tionary regimes with the aid of

U.S, marines, navy and air force.
In a world ripe for Socialism,
feudalism has survived longer

’ than its due in backward parts of

the world because of Standard
Oil,

Its influence has helped to
keep millions in poverty, while
the wealth of their countries
flowed in a golden gush into the
pockets of the oil kings.

- Standard Oil is the pride and
joy of American imperialism, It

has had the closest possible con--

nections with American foreign
policy.

Nobody has yever been able to
say that the State Department
has no policy in an area where
Standard Oil has interests, be-
cause Standard Oil has always
been there to provide one.

The famous” Dulles brothers,
for instance, were business as-
sociates of the Rockefellers.

Nelson Rockefeller himself
served as a cold-war co-ordina-
tor in the Eisenhower Adminis-
tration and, says Victor Perlo in
his book “Militarism and Indus-
try,” so have other Rockefeller
associates, occupying diplomatic
and military positions in promot-
ing aggressive policies—such as
Strauss, Dean, McCloy and Clay.

In the capitalist jungle power
rests on wealth and the wealth of
Standard Oil is a dream beyond
most ordinary people’s compre=
hension.

Ten years ago the personal
fortune of the Rockefeller family

was estimated to be around$3,500

million, while the total assets of

of the corporations the family

controlled exceeded $61,000 mil-
lion,

Standard Oil has ramifications
throughout the capitalist world.
The wealth from oil has flowed
into the American arms industry
and elsewhere. But its vast and
abundant profits now come in the
main from three sources: from
Creole Petroleum, its subsidiary
in Venezuela; from the rich oil-
fields of the Near East; andfrom
its domestic operations in the
US, itself.

Standard’s profits have soared
in recent years, In 1964, after
tax, they came to$1,050,600,000.

Owing to the vast international
complexities of the oil business,
and the ceaseless maneuvering
and negotiating over taxes and
royalties, it is likely that pub-
lished profits are substantially
lower than real profits.

According to the Prensa Latina
news agency, for instance, in
1963 Standard’s Venezuelan sub-
sidiary, Creole, “allowed avalue
of only 2,09 U.S, dollars per bar=
rel of Venezuelan oil products
shipped, as compared with its
world-wide price of 7,19 dollars,

“In other words Venzuelan oil
was credited with only 29 per
cent of the price for which it,
and other Jersey oil, was ulti-
mately sold on world markets,
Such deflation of the actual value
of the oil has naturally a vast
bearing on the oil royalties paid
to Venezuela,

Yet, as the agency points out,
at the bottom of the immense
mountain of wealth are the oil
workers. “Creole’s total wage
and salary payments come to only.
24 cents per barrel, which
amounts to 0.6 cents per gallon

-of petrol or kerosene.”

. Still, you might recall the fig-
ure next time you drive your car
into an Esso petrol station below
the eyes of the fatuous-looking
tiger and pay your 5s 2d per
gallon. 22 :

WHy Does: 17. SOMEONE: GE7—
-
TIGER OFF M yaar”

If you work this out at current
rates of exchange you’ll find that
the average payment to the oil
worker is the princely sum of
one halfpenny a gallon. But then
the rich in Venezuela are very
rich and the poor are very poor
indeed,

‘The Democrat (Vancouver)

For obvious reasons, Stand-
ard’s world-wide empire has
shrunk since the last war—it
hasn’t any influence left, for in
stance, in Socialist Rumania—
but within the remaining capital-
ist world its power has grown
at the expense of British and
other oil companies,

Since World War II everything
in the garden hasn’t been quite
so lovely for the great oil com-
panies,

Once upon a time the U.S,
Marines could be dispatched to
help -pacify China, so that Stand-
ard Oil could go on its way re-
joicing. The C.I.A, could encour-
age sabotage in the oilfields of
postwar Rumania, Cuba could be
intimidated,

But times are changing, When
the American oil kings thought
they could bring Castro’s Cuba
to heel by cutting off its supplies
of oil, they found that Cuba was
not alone and that Soviet oil was
a power to be reckoned with in
the modern world,

By now even the moguls of
Standard Oil, which has been
called the Roman Empire of the
modern business world, must
know that the balance of world
power is remorselessly turning
against them,

The growth of the Soviet and
other Socialist oil industries will
in due course put an end to the
oil monopoly of the great capital-
ist firms.

In Latin America and the Near
East, the long, complex and dif-
ficult struggle to throw Standard
Oil and all the other benefits of
imperialism from off the necks
of the people will not now be
stopped.

Standard’s tiger willlook more
foolish yet.

June 25, 1965—PACIFIC TRIBUNE—Page 9