2nd Issue
Oct., 1965

The CTV network of pri-

vate stations rejected a TV
“commercial” prepared for
use in the election campaign.

Federal New Democratic
President Eamon Park charg-
ed that pressure was brought
to bear on the network to
cancel the one-minute spot
because the election adver-
tisement attacked misleading
advertising. The spot was de-
vised by the NDP advertis-
ing agency Dunsky and Co. of

misleading ac a

IMPORTANT:
Don't Don't you think

THE WESTERN CANADIAN LUMBER WORKER

BIFF BAM AD “OUT”

Montreal to highlight the par-
ty’s consumer program.

Introducing the commercial
were camera shots of a sup-
posedly new detergent Biff
Bam. A housewife was dis-
appointed that it wasn’t doing
the job advertised. The script
ran Tike this:

“Remember the night you
were watching TV and you
saw a commercial for a new
detergent or something? And
the announcer was so con-

vincing that you went out and
bought it? And then you tried
it and tried it and it just
wouldn’t do the job they
promised it would? . . . ‘Heav-
ens, there ought to be a law
to protect the consumer
against misleading advertis-
ing, false packaging and un-
fulfilled promises.’ Well, mad-
am, we agree with you—there
ought to be a law and there
will be when you have a New
Democratic government in

Ottawa...”

Original objection to the
commercial came from the
network’s Vancouver station
CHAN-TV, but defense of the
network’s action was made by
its vice-president in charge of
programing and sales Michael

Hind-Smith. The CTV VP.
said the ad was rejected be-
cause “its substance consti-
tutes an indiscriminate and
unsupported attack on all tele-

vision commercial advertis-
ing.”

NDP President Park de-
fended the TV spot as a legiti-
mate criticism of present-day
commercial practices. “Its
message can be substantiated
by any housewife dealing
with any supermarket or
store.”

In the meantime the Biff
Bam story was getting wide-
spread newspaper coverage
led by Toronto’s Globe and
Mail and Daily Star both with.
front-page accounts including
the message itself.

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